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For Companies At a Glance
- Tasks: Engage with accountants and IFAs to build partnerships and generate leads.
- Company: Join Penfold, a fast-growing fintech revolutionising pensions.
- Benefits: Uncapped commission, share options, private medical insurance, and unlimited holiday.
- Other info: Hybrid working model with exciting career progression opportunities.
- Why this job: Be a key player in transforming the pension industry while enjoying a vibrant work culture.
- Qualifications: Experience in sales or partnerships, strong communication skills, and a target-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
We’re hiring a Sales/Business Development Representative in London (Hybrid) with a salary of £40–50k OTE plus uncapped commission.
Pensions have a reputation problem. Penfold is changing that. We’re making pensions simple, modern, and genuinely valuable — helping over 100,000 savers take control of their future, with £1bn+ in pension assets already managed and plenty more growth ahead.
Now we’re looking for a confident, commercially driven SDR to help grow our partnerships channel across accountants and IFAs.
The Opportunity
This is a high-energy outbound role where you’ll own the top of the funnel and become one of the first touchpoints senior professionals have with Penfold. You’ll be speaking with accountants, IFAs, and professional partners daily — turning cold outreach into warm, qualified opportunities for the sales team. If you love building relationships, thrive on targets, and enjoy the buzz of outbound sales, this could be a brilliant next step.
What You’ll Be Doing
- Outbound prospecting via phone, email, and LinkedIn
- Building relationships with accountants and IFAs
- Researching and identifying high-potential partner firms
- Booking quality meetings for the Partnerships team
- Managing inbound interest and converting leads into opportunities
- Maintaining strong pipeline activity and CRM hygiene in HubSpot
- Collaborating with Sales, Marketing & Partnerships on messaging and strategy
- Hitting activity and performance targets in a fast-paced environment
What We’re Looking For
- Experience in SDR, sales, partnerships, or commercial roles
- Comfortable making high-volume outbound calls (50+ per day)
- Strong communication and rapport-building skills
- Resilient, proactive, and target-driven mindset
- Confidence speaking with senior stakeholders
Bonus Points For
- Experience working with accountants or IFAs
- Fintech, pensions, or financial services exposure
- HubSpot, AirCall, or LinkedIn Sales Navigator experience
- Startup or scale-up background
Why Join Penfold?
- Uncapped commission structure
- 10% pension contribution
- Share options
- Private medical insurance
- Unlimited holiday
- Hybrid working (3 days in London office)
- Quarterly socials, team lunches & genuine career progression
- Fast-growing fintech with huge momentum
Business Development Representative employer: Foundation Partners Group
Contact Detail:
Foundation Partners Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Get to know the company inside out! Research Penfold's mission, values, and recent news. This will help you tailor your conversations and show genuine interest when you reach out to potential partners.
✨Tip Number 2
Practice your pitch! Whether it’s on the phone or via email, having a clear and engaging message is key. Role-play with a friend or record yourself to refine your delivery and boost your confidence.
✨Tip Number 3
Leverage LinkedIn like a pro! Connect with accountants and IFAs, engage with their content, and send personalised messages. Building relationships online can lead to warm leads that are much easier to convert.
✨Tip Number 4
Don’t forget to follow up! Persistence pays off in sales. If you don’t hear back after your initial outreach, send a friendly reminder. It shows you're keen and can help keep you top of mind.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Representative. Highlight your experience in outbound sales and any relevant achievements that show off your skills in building relationships and hitting targets.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the role and how your background aligns with our mission at Penfold. Don’t forget to mention your experience with accountants or IFAs if you have it!
Show Off Your Communication Skills: Since this role involves a lot of outreach, make sure your written application reflects your strong communication skills. Keep it clear, concise, and engaging – we want to see your personality shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Foundation Partners Group
✨Know Your Stuff
Before the interview, make sure you understand Penfold's mission and how they’re changing the pensions landscape. Familiarise yourself with their services and recent news. This will show your genuine interest and help you connect better during the conversation.
✨Practice Your Pitch
As a Business Development Representative, you'll need to be confident in your communication. Practice your pitch for reaching out to accountants and IFAs. Role-play with a friend or in front of a mirror to refine your delivery and ensure you can handle objections smoothly.
✨Showcase Your Resilience
This role is all about outbound sales, so be prepared to discuss how you've handled rejection or tough situations in the past. Share specific examples that highlight your resilience and proactive mindset, as these traits are crucial for success in a high-energy environment.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team dynamics, the tools they use like HubSpot, and how success is measured. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.