SENIOR SEO EXECUTIVE

Overview

THE ROLE. As a Senior SEO Executive, you will play a pivotal role in leading and executing strategies that deliver outstanding organic performance. Discovery no longer starts or ends with Google, so you will help shape technical, content-led, and PR-focused work that drives our EverySearch™ ambition. Working closely with Account Managers and Directors, you will take ownership of day-to-day optimisation, reporting, and strategy delivery. This is a hands-on role where you will not only lead the execution of impactful SEO tactics but also help identify growth opportunities across Search, AI, and Social platforms.

Impact of the role Your work will directly contribute to:

• Strategic Implementation: Executing technical and content strategies that optimise visibility not just on Google, but across LLMs (ChatGPT) and social platforms.
• Insight-Driven Optimisation: Using data from search, social, and AI to fuel continuous improvement and smarter decision-making.
• Cross-Team Collaboration: Ensuring content, technical, and outreach efforts are integrated and aligned to wider business objectives.
• Client Influence & Growth: Helping clients understand the evolving landscape, translating performance data into clear business insights that move them beyond simple keyword tracking to true market visibility.

Key Responsibilities

Account Delivery

• Execute modern research covering Keywords, PAA (People Also Ask), and AI Prompts.
• Implement on-page and off-page recommendations to improve performance in Search Engines and LLMs.
• Collaborate with content, PR, and technical teams to deliver high-impact SEO initiatives.
• Maintain a focus on campaign optimisation, budget efficiency, and best practice execution.

Insight & Reporting

• Gather and interpret data from Google Search Console, GA4, and brand mentions in AI models.
• Contribute to performance reports (weekly, monthly, QBRs), offering actionable insights and commentary.
• Identify areas of opportunity and present these confidently to the SEO Account Manager or client teams.
• Prepare and participate in client calls, performance reviews, and planning sessions.

AI & Innovation

• Utilises AI responsibly and ethically in line with company policies, ensuring transparency and trust.
• Adopts a forward-thinking approach, continually exploring new ways tools can support evolving business needs.
• Supports the testing of Generative Engine Optimisation (GEO) workflows to improve visibility in AI results.

Company Responsibilities

• Consistently follow company and team processes, ensuring alignment and efficiency across all projects.
• Utilise company platforms (such as Asana, Float, and other internal tools) effectively to manage tasks, resources, and workflows.
• Log time accurately and on schedule, providing transparency and supporting operational planning.
• Promote and uphold Found’s values and culture, acting as an inspiring, supportive, and accountable team member or leader.
• Ensure consistent, high-quality service delivery that enhances Found’s reputation and strengthens client trust.
• Maintain an up-to-date understanding of Found’s technology, products, and services, ensuring these are applied effectively in your role.
• Stay informed of industry standards, innovations, and emerging approaches in digital marketing, applying relevant insights to client and agency work.

Behaviours in this role

• Ownership & Accountability: Takes full responsibility for outcomes, ensuring delivery aligns with strategic goals and drives organic results.
• Analytical & Insightful: Translates data from Search and AI sources into recommendations.
• Creative & Curious: Brings fresh ideas to the table and stays ahead of industry shifts.
• Supportive & Collaborative: Actively contributes to a team-first culture and shares knowledge generously.
• Proactive Communicator: Keeps stakeholders updated and isn’t afraid to ask questions or challenge assumptions constructively.

What Success Looks Like

SEO Excellence & Execution

• Delivers high-quality optimisation work across technical, content, and outreach.
• Campaigns show measurable improvements in Search and AI visibility, traffic, and ROI.
• Demonstrates growing ability to inform and shape strategy through insights.

End-to-End Ownership

• Manages assigned responsibilities independently, ensuring work is completed on time and to a high standard.
• Takes accountability for the quality and impact of deliverables.
• Proactively flags challenges or risks to ensure smooth campaign execution.

Strong Internal & Client Relationships

• Communicates clearly and confidently with both teammates and client stakeholders.
• Contributes to a supportive, collaborative, and positive team culture.
• Builds credibility and trust by being reliable and insight-driven.

Consistent High-Quality Delivery

• Meets deadlines consistently, delivering accurate and thoughtful work.
• Adds value to reporting and analysis through commentary and actionable recommendations.
• Balances quality and efficiency, ensuring outputs are both effective and timely.

Innovation & Growth Mindset

• Brings new ideas to optimise performance, such as testing GEO tactics.
• Keeps up with industry updates (from Core Updates to LLM shifts) and applies learnings to client accounts.
• Demonstrates curiosity and a proactive approach to growth, both personal and for the team.

Experience & Profile

• Proven experience in a similar role, ideally within an agency environment, working on diverse client accounts.
• Solid understanding of technical SEO (crawling, indexing, Core Web Vitals) and on-page content optimisation.
• Familiar with concepts like Entities, Zero-Click searches, and how users discover brands on platforms like ChatGPT, Youtube, TikTok and Reddit.
• Proficient with GA4, Search Console, and Excel. You find the story within the numbers.
• Comfortable using AI tools (like ChatGPT, Claude, or Perplexity) to improve research and efficiency.
• Appreciate how SEO fits into the bigger picture and have experience (or a strong desire) to collaborate with Paid Media, Digital PR, and Content teams.
• Clear written and verbal skills; able to explain complex concepts to non-technical stakeholders.
• Excellent time management skills with an ability to manage your own workload and flag opportunities without always waiting for instruction.

Interview Process

• Informal screening process with our People Experience team. This is to go through your top line experience and ask any questions we might have from your application (15-20 minutes).
• 1st stage interview with Senior SEO Account Manager + SEO Account Director to go through your experience and skills to date in more depth as well as an opportunity to discuss how you like to work best. You’ll also have the opportunity to ask us any questions you have about Found (45-60 minutes).
• 2nd stage interview will involve a task with a short presentation with at least a week of prep time before presenting this to us. The presentation aims to show your understanding of data, SEO fundamentals, research skills, creativity and presentation skills. (15-20 minutes). Following the presentation, we may have some further questions to understand how you work, as well as further opportunity for you to ask us any questions to help with your decision and show your best self (60 minutes).

Perks And Benefits

• Dynamic, Flexible Working 🏠 Work is what we do, not where we do it. We believe in having a working environment where we thrive and can do our best work, whether that is at home, in the office or on the beach.
• Private Medical Insurance 🧑⚕️ We support your health and wellbeing with either a cash pot or enhanced medical insurance to help with both medical and dental needs.
• Financial Wellbeing Coaching 💷 Access to Bippit which provides access to professionally qualified coaches who assist with household financial accounts, budget monitoring, and creating holistic financial plans for all aspects of life.
• 1-1 Counselling & Mental Health Support 🧠 Supporting your mental health, you will have access to six 1-1 sessions of therapy , plus access to self-directed content and frequent live workshops with Oliva for life.
• Subsidised Gym Membership 🤸 Access to a platform of multiple gyms across the UK.
• Enhanced Parental Leave 👶 We offer competitive packages to support our team with big life changes with up to 6 months enhanced primary caregiver pay and 6 weeks secondary caregiver pay.
• Interchangeable Bank Holidays ➡️ We have a global multicultural team, so everyone gets the choice to swap bank holidays to cultural/religious days that are important to them.
• Matchable Partnership 🫶 Two paid volunteering days via Matchable, a platform that promotes social impact by connecting individuals with meaningful community volunteering opportunities
• Personalised Career Progression 📝 We know that progression is highly individual. You\’ll have a personalised development plan with meaningful, impactful training opportunities.
• And lots more! ⭐

At Found, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles—your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. And if you need any adjustments to the recruitment process to help you shine and support you to make the most of the opportunities, please let us know. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.