BRAND AUTHORITY & DIGITAL PR LEAD in London

Overview

Search is fragmented. Discovery no longer starts or ends with Google. Buyers are researching across AI tools, social platforms, publishers, review sites, and communities before they ever return to search. In this environment, visibility doesn’t come from keywords alone. It comes from brand authority; being recognised, cited, and trusted wherever the audience is looking.

As Brand Authority & Digital PR Lead, you’ll sit within Found's Organic team and lead the development of creative, data-led campaigns designed to build brand authority in the modern search landscape. Your work will ensure the website remains the authoritative hub, while content travels fluidly across platforms like LinkedIn, YouTube, TikTok, Reddit, publishers, and AI search; reaching the right people, in the right format.

Working closely with SEO, Content, and Technical specialists in the Organic team; and collaborating with Paid Search and Paid Social to amplify visibility, you’ll deliver campaigns that connect creativity, data, and strategy into measurable brand impact.

Impact of the Role

• Brand Authority & Trust: Building and amplifying authority through coverage, citations, and expert visibility across publishers, creators, and AI-driven platforms.
• Client Relationship Strength: Building trust and long-term partnerships by delivering quality work, clear communication, and inspiring creative confidence.
• Commercial & Strategic Growth: Driving meaningful traffic, links and engagement that align with wider performance marketing and business goals.
• Multi-Platform Discovery: Driving visibility not just in rankings, but across AI Overviews, review sites, social search, video, and publisher ecosystems, ensuring brand presence wherever buyers research.
• Integrated Growth: Collaborating with SEO, Content, Paid Search, and Paid Social teams to ensure earned, owned, and paid visibility work together to amplify authority and performance.
• Service Innovation: Shaping the future of Digital PR and Authority Marketing at Found; integrating brand storytelling, data insights, and AI-ready content into a unified approach to organic growth.

Key Responsibilities

• Campaign Leadership: Own the planning and delivery of PR campaigns from ideation, media list building and outreach to press release creation and reporting.
• Client Delivery: Manage day-to-day client delivery and communications.
• Coverage & KPIs: Deliver coverage, mentions, and backlinks aligned to client KPIs and Found's EverysearchTM framework.
• Creative Execution: Take creative risks—explore new tactics, formats, and platforms to drive results.
• Brand Authority: Lead status updates, campaign reporting, and strategy conversations.
• Multi-Platform Visibility: Repurpose high-performing assets across relevant platforms like LinkedIn, YouTube, Reddit, and PR distribution.
• Publisher & Partner Relations: Build and maintain relationships with journalists, editors, creators, and digital publishers.
• Internal Collaboration: Work with SEO, Content, Social, and Growth teams to align PR activity with broader performance strategies.
• AI Innovation: Utilise AI responsibly and ethically in line with company policies, ensuring transparency and trust in its application.

Company Responsibilities

• Consistently follow company and team processes, ensuring alignment and efficiency across all projects.
• Utilise company platforms effectively to manage tasks, resources, and workflows.
• Log time accurately and on schedule, providing transparency and supporting operational planning.
• Promote and uphold Found's values and culture, acting as an inspiring, supportive, and accountable team member or leader.
• Maintain an up-to-date understanding of Found's technology, products, and services, ensuring these are applied effectively in your role.

Behaviours in this Role

• Creative & Bold: Embraces experimentation and isn’t afraid to take strategic risks in the pursuit of great work.
• Client-Focused: Builds trust and adds value through strong ideas, delivery reliability, and clear communication.
• Adaptable & Future-Ready: Thrives in a changing media landscape and seeks out new opportunities to connect with audiences.
• Collaborative Communicator: Works closely with multiple departments and expresses ideas clearly, concisely, and persuasively.
• Organised & Accountable: Manages timelines, prioritises effectively, and takes full ownership of campaign outcomes.
• Mentor Mindset: Shares knowledge with the wider team and supports others with learnings and best practices.

What Success Looks Like

• Client Retention & Growth: Consistently delivers campaigns that build brand authority and measurable visibility across platforms.
• Brand Impact & Authority: Clients are recognised as authoritative voices in their sector; regularly cited by publishers, referenced in AI search, and visible across social and media.
• Cross-Team Collaboration: Ensures PR campaigns are effectively integrated with SEO, Content and Paid Media strategies.
• Campaign Excellence: Delivers innovative, insight-driven PR and content campaigns from ideation to execution.
• Service Leadership: Contribute to shaping Found's evolving Digital PR & Authority proposition to remain competitive and innovative.

Experience & Profile

• Proven experience in a similar role in Digital PR, communications, or integrated marketing, ideally within an agency or brand environment, with experience across B2B and B2C.
• You understand that modern PR isn’t just about links; it’s about building Brand Entities.
• Proven relationships not just with traditional journalists, but with digital creators, niche publishers, and influencers relevant to the fragmented search landscape.
• You have a deep understanding of how discovery is evolving beyond Google.
• You are comfortable using data to find hookable stories.
• You proactively use AI tools for research, ideation, and efficiency.
• You have experience collaborating with SEO and Content teams, ensuring your campaigns support technical goals and keyword strategies.
• Excellent writing and pitching skills, with the ability to sell creative concepts to data-driven stakeholders.

What is the Interview Process?

• Initial conversation – A chat with the Talent team to explore your experience and motivations.
• Hiring manager interview – A deeper discussion with Senior Found leadership.
• Task interview – A practical or strategic exercise to demonstrate your thinking and approach.
• Final conversation – Meet additional stakeholders and ask any final questions.

Perks And Benefits

• Dynamic, Flexible Working – Work is what we do, not where we do it.
• Private Medical Insurance – We support your health and wellbeing.
• Financial Wellbeing Coaching – Access to professionally qualified coaches.
• 1-1 Counselling & Mental Health Support – Supporting your mental health.
• Subsidised Gym Membership – Access to a platform of multiple gyms across the UK.
• Enhanced Parental Leave – Competitive packages to support our team.
• Interchangeable Bank Holidays – Choice to swap bank holidays.
• Matchable Partnership – Two paid volunteering days.
• Work from Abroad – Up to 30 days a year working from another country.
• Personalised Career Progression – A personalised development plan.

Inclusion at Found

At Found, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles—your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.