BRAND AUTHORITY & DIGITAL PR LEAD

Search is fragmented. Discovery no longer starts or ends with Google. Buyers are researching across AI tools, social platforms, publishers, review sites, and communities before they ever return to search. In this environment, visibility doesn’t come from keywords alone. It comes from brand authority; being recognised, cited, and trusted wherever the audience is looking.

As Brand Authority & Digital PR Lead, you’ll sit within Found’s Organic team and lead the development of creative, data-led campaigns designed to build brand authority in the modern search landscape. Your work will ensure the website remains the authoritative hub, while content travels fluidly across platforms like LinkedIn, YouTube, TikTok, Reddit, publishers, and AI search; reaching the right people, in the right format. Working closely with SEO, Content, and Technical specialists in the Organic team; and collaborating with Paid Search and Paid Social to amplify visibility, you’ll deliver campaigns that connect creativity, data, and strategy into measurable brand impact.

Impact of the Role

• Brand Authority & Trust: Building and amplifying authority through coverage, citations, and expert visibility across publishers, creators, and AI-driven platforms.
• Client Relationship Strength: Building trust and long-term partnerships by delivering quality work, clear communication, and inspiring creative confidence.
• Commercial & Strategic Growth: Driving meaningful traffic, links and engagement that align with wider performance marketing and business goals.
• Multi-Platform Discovery: Driving visibility not just in rankings, but across AI Overviews, review sites, social search, video, and publisher ecosystems, ensuring brand presence wherever buyers research.
• Integrated Growth: Collaborating with SEO, Content, Paid Search, and Paid Social teams to ensure earned, owned, and paid visibility work together to amplify authority and performance.
• Service Innovation: Shaping the future of Digital PR and Authority Marketing at Found; integrating brand storytelling, data insights, and AI-ready content into a unified approach to organic growth.

Key Responsibilities

• Campaign Leadership: Own the planning and delivery of PR campaigns from ideation, media list building and outreach to press release creation and reporting.
• Client Delivery: Manage day-to-day client delivery and communications.
• Coverage & KPIs: Deliver coverage, mentions, and backlinks aligned to client KPIs and Found’s Everysearch™ framework.
• Creative Execution: Take creative risks—explore new tactics, formats, and platforms to drive results.
• Brand Authority: Lead status updates, campaign reporting, and strategy conversations. Build productive, long-term relationships through consistent delivery and clear communication. Present ideas confidently to both clients and internal teams.
• Multi-Platform Visibility: Repurpose high-performing assets across relevant platforms like LinkedIn, YouTube, Reddit, and PR distribution. Collaborate with Paid teams to amplify earned content through social and search. Measure multi-channel impact; from coverage and backlinks to AI citations and brand sentiment.
• Publisher & Partner Relations: Build and maintain relationships with journalists, editors, creators, and digital publishers. Identify editorial, partnership, and co-marketing opportunities that strengthen client brand positioning. Stay at the forefront of industry and media trends to identify emerging visibility channels.
• Internal Collaboration: Work with SEO, Content, Social, and Growth teams to align PR activity with broader performance strategies. Ensure clear documentation and cross-functional visibility on PR impact. Support new business pitches and internal case study development.
• AI Innovation: Utilise AI responsibly and ethically in line with company policies, ensuring transparency and trust in its application. Champion responsible use of AI, modelling curiosity and confidence in applying tools day-to-day. Actively share learnings and best practices with peers, helping embed AI into team ways of working. Identify opportunities where AI can enhance delivery and client experience. Monitor brand presence within AI search results and identify opportunities to improve inclusion and authority.

Company Responsibilities

• Consistently follow company and team processes, ensuring alignment and efficiency across all projects.
• Utilise company platforms (such as Asana, Float, and other internal tools) effectively to manage tasks, resources, and workflows.
• Log time accurately and on schedule, providing transparency and supporting operational planning.
• Promote and uphold Found’s values and culture, acting as an inspiring, supportive, and accountable team member or leader.
• Ensure consistent, high-quality service delivery that enhances Found’s reputation and strengthens client trust.
• Maintain an up-to-date understanding of Found’s technology, products, and services, ensuring these are applied effectively in your role.
• Stay informed of industry standards, innovations, and emerging approaches in digital marketing, applying relevant insights to client and agency work.

Behaviours in this Role

• Creative & Bold: Embraces experimentation and isn’t afraid to take strategic risks in the pursuit of great work.
• Client-Focused: Builds trust and adds value through strong ideas, delivery reliability, and clear communication.
• Adaptable & Future-Ready: Thrives in a changing media landscape and seeks out new opportunities to connect with audiences.
• Collaborative Communicator: Works closely with multiple departments and expresses ideas clearly, concisely, and persuasively.
• Organised & Accountable: Manages timelines, prioritises effectively, and takes full ownership of campaign outcomes.
• Mentor Mindset: Shares knowledge with the wider team and supports others with learnings and best practices.

What Success Looks Like

• Client Retention & Growth: Consistently delivers campaigns that build brand authority and measurable visibility across platforms.
• Brand Impact & Authority: Clients are recognised as authoritative voices in their sector; regularly cited by publishers, referenced in AI search, and visible across social and media.
• Cross-Team Collaboration: Ensures PR campaigns are effectively integrated with SEO, Content and Paid Media strategies.
• Campaign Excellence: Delivers innovative, insight-driven PR and content campaigns from ideation to execution.
• Service Leadership: Contribute to shaping Found’s evolving Digital PR & Authority proposition to remain competitive and innovative.

Experience & Profile

• Proven experience in a similar role in Digital PR, communications, or integrated marketing, ideally within an agency or brand environment, with experience across B2B and B2C.
• You understand that modern PR isn’t just about links; it’s about building Brand Entities. You know how coverage influences Knowledge Panels and search rankings.
• Proven relationships not just with traditional journalists, but with digital creators, niche publishers, and influencers relevant to the fragmented search landscape.
• You have a deep understanding of how discovery is evolving beyond Google - understanding how brands gain visibility in social platforms and AI tools.
• You are comfortable using data to find hookable stories. You measure success beyond "coverage volume," focusing on Share of Search, Brand Sentiment, and Referral Traffic.
• You proactively use AI tools for research, ideation, and efficiency, and you are excited to test how PR can influence AI Search results.
• You have experience collaborating with SEO and Content teams, ensuring your campaigns support technical goals and keyword strategies.
• Excellent writing and pitching skills, with the ability to sell creative concepts to data-driven stakeholders.

What is the Interview Process?

• Initial conversation – A chat with the Talent team to explore your experience and motivations.
• Hiring manager interview – A deeper discussion with Senior Found leadership.
• Task interview – A practical or strategic exercise to demonstrate your thinking and approach.
• Final conversation – Meet additional stakeholders and ask any final questions.

Perks And Benefits

• Dynamic, Flexible Working: Work is what we do, not where we do it. We believe in having a working environment where we thrive and can do our best work, whether that is at home, in the office or on the beach.
• Private Medical Insurance: We support your health and wellbeing with either a cash pot or enhanced medical insurance to help with both medical and dental needs.
• Financial Wellbeing Coaching: Access to Bippit which provides access to professionally qualified coaches who assist with household financial accounts, budget monitoring, and creating holistic financial plans for all aspects of life.
• 1-1 Counselling & Mental Health Support: Supporting your mental health, you will have access to six 1-1 sessions of therapy, plus access to self-directed content and frequent live workshops with Oliva for life.
• Subsidised Gym Membership: Access to a platform of multiple gyms across the UK.
• Enhanced Parental Leave: We offer competitive packages to support our team with big life changes with up to 6 months enhanced primary caregiver pay and 6 weeks secondary caregiver pay.
• Interchangeable Bank Holidays: We have a global multicultural team, so everyone gets the choice to swap bank holidays to cultural/religious days that are important to them.
• Matchable Partnership: Two paid volunteering days via Matchable, a platform that promotes social impact by connecting individuals with meaningful community volunteering opportunities.
• Work from Abroad: Up to 30 days a year working from another country.
• Personalised Career Progression: We know that progression is highly individual. You’ll have a personalised development plan with meaningful, impactful training opportunities.
• And lots more!

Inclusion at Found

At Found, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles—your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.