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- Tasks: Lead trade marketing campaigns for top brands in a fast-paced environment.
- Company: Join Fossil Group, a dynamic leader in fashion and retail.
- Benefits: Enjoy perks like gym access, discounts, and flexible time off.
- Why this job: Make an impact on iconic brands while developing your marketing skills.
- Qualifications: 3-5 years in trade marketing; degree in Business or Marketing preferred.
- Other info: Collaborative culture with opportunities for growth and learning.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Trade Marketing Specialist, you operate with energy, vision, and passion. You are responsible for strategically planning, executing, and optimising trade marketing campaigns across key retailers in the UK and Travel Retail markets for Fossil Group's brand portfolio. Reporting directly to Global Marketing, this role serves as the regional expert for traditional trade channels and holds full accountability for the UK and Travel Retail trade marketing budgets across seven brands: Fossil, Michael Kors, Emporio Armani, Armani Exchange, Tory Burch, Diesel, and Skagen. This is a hands-on, commercially focused role for someone who thrives in a fast-paced environment and enjoys owning performance, budgets, and retailer partnerships end to end.
What You Will Do
- Develop and execute comprehensive, ROI-driven trade marketing strategies in close collaboration with Commercial/Sales teams and key retail partners (including onsite, offsite, CRM, and data-led targeting initiatives).
- Act as the primary marketing lead for the UK and Travel Retail markets, owning end-to-end planning, execution, optimisation, and retailer relationships.
- Partner with Global Marketing teams to localise global campaigns, ensuring strict adherence to brand guidelines while adapting to local market dynamics.
- Own and optimise trade marketing budgets across all Fossil Group brands for UK and Travel Retail, flexing investment to maximise value and commercial impact.
- Lead market inputs during the annual marketing planning and budget cycle, securing global brand approvals for activities outside pre-approved frameworks.
- Develop clear and detailed creative briefs for trade marketing campaigns and assets, working closely with the internal Creative Team to deliver in-store and digital materials.
- Oversee point-of-sale execution to enhance brand visibility and drive consumer engagement at retail.
- Manage the Q4 Rewards Sales Incentive programme in collaboration with external agencies, ensuring alignment with sales targets and retailer motivation.
- Track, analyse, and report on KPIs including ROI, sell-through, incremental sales uplift, and budget efficiency, presenting insights to Commercial and Global stakeholders.
- Monitor market trends, competitor activity, and sell-through data to generate actionable insights and continuously optimise trade marketing initiatives.
Who You Are
- 3–5 years' experience in a Trade Marketing or Marketing Specialist role, ideally within retail, fashion, or consumer goods.
- Degree in Business, Marketing, or a related field; MBA or Master's degree is a plus.
- Fluent in English; additional languages are an advantage.
- Strong organisational, communication, and stakeholder management skills.
- Proven ability to manage multi-brand portfolios and balance budget allocation across categories.
- Commercially driven, with a strong understanding of ROAS and performance-based marketing metrics.
- Highly analytical and curious, with a data-driven mindset for optimisation and decision-making.
- Comfortable operating in a fast-paced, agile environment with the ability to adapt plans quickly.
What We Offer
- Opportunities for continuous learning and professional development
- Free onsite gym
- Free onsite parking
- Duvet Days and Empower You Days
- Employee discounts on Fossil Group products
- Health Cash Plan
- An inclusive, collaborative, and values-driven workplace
- Holiday and time-off benefits
- Pension Scheme
- Commission Scheme
- Employee Assistance Programme
- Life Assurance
Senior Trade Marketing Specialist - UK & Travel Retail (£45k-£50k) | 15-Month Fixed-Term Contract in Milton Keynes employer: Fossil Group
Contact Detail:
Fossil Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Trade Marketing Specialist - UK & Travel Retail (£45k-£50k) | 15-Month Fixed-Term Contract in Milton Keynes
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their trade marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you're not just another candidate; you're the one they need!
✨Tip Number 3
Practice your pitch! Be clear about your achievements and how they relate to the role. Use specific examples from your past experiences that demonstrate your ability to drive ROI and manage budgets effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Fossil Group.
We think you need these skills to ace Senior Trade Marketing Specialist - UK & Travel Retail (£45k-£50k) | 15-Month Fixed-Term Contract in Milton Keynes
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for trade marketing shine through! We want to see that you’re not just ticking boxes but genuinely excited about the role and the brands you'll be working with.
Tailor Your Experience: Make sure to highlight your relevant experience in trade marketing or similar roles. We love seeing how your past work aligns with what we do at StudySmarter, so don’t hold back on those specific achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so use bullet points where possible and avoid jargon. This helps us quickly see how you fit into our fast-paced environment.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Fossil Group
✨Know Your Brands Inside Out
Before the interview, make sure you research Fossil Group's brand portfolio thoroughly. Understand the unique selling points of each brand like Michael Kors and Diesel, and be ready to discuss how your trade marketing strategies can enhance their visibility in the UK and Travel Retail markets.
✨Showcase Your Analytical Skills
Since this role is highly analytical, prepare examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific KPIs you've tracked, such as ROI and sell-through rates, and how those insights led to successful campaigns.
✨Demonstrate Your Collaborative Spirit
This position requires close collaboration with sales teams and global marketing. Think of instances where you've successfully partnered with others to achieve a common goal. Highlight your communication skills and how you manage stakeholder relationships effectively.
✨Be Ready for Fast-Paced Scenarios
Given the fast-paced nature of the role, prepare to discuss how you've adapted to changing circumstances in previous jobs. Share specific examples of how you've managed multiple projects simultaneously while maintaining a focus on performance and budget management.