At a Glance
- Tasks: Lead marketing and content creation for an elite rugby club, engaging fans and driving attendance.
- Company: Ampthill & District Community Rugby Club, a vibrant hub for sports and community.
- Benefits: Competitive salary, creative freedom, matchday tickets, and professional development opportunities.
- Other info: Dynamic environment with opportunities to make a real impact in the community.
- Why this job: Join a passionate team and shape the digital identity of a community-focused rugby club.
- Qualifications: 3+ years in sports marketing, strong video editing, and social media skills.
The predicted salary is between 30000 - 40000 £ per year.
Ampthill and District Community Rugby Club is an elite English rugby union club that proudly balances its status as an RFU Champ competitor with a passionate, grassroots mission. Aspiring to be the most professional community rugby club in the country, the Bedfordshire-based club fields multiple senior, women's, youth, and mini sides every single weekend. Driven by a core ethos of "Rugby for All," Ampthill actively removes traditional financial, physical, and cultural barriers to participation to ensure that players of all abilities, ages, and backgrounds can thrive.
We are seeking an inspiring individual to take our marketing and content creation initiatives to the next level.
The Role
Are you a creative storyteller who knows how to capture the raw energy of professional sport and translate it into viral, high-converting digital content? We are seeking a dynamic Marketing & Content Lead to own our club’s branding and digital strategy. In this role, you will be the creative heartbeat of Ampthill and District Community Rugby Club.
Who You Are
- A Multichannel Creator: You are just as comfortable shooting a TikTok behind-the-scenes video as you are writing a press release or designing a matchday program.
- A Data-Driven Marketer: You don't just look at "likes." You understand CRM systems, email segmentation, and how to use data warehouses to drive ticket and membership sales.
- A Strategic Thinker: You can balance Champ central league brand guidelines with the unique, authentic identity of "The Mob."
- A Collaborative Partner: You naturally spot opportunities to amplify community outreach and seamlessly integrate commercial sponsors into high-performing digital content.
What We Offer
- Competitive salary and performance-related benefits.
- The creative freedom to build and shape the digital identity of an elite sports club.
- Professional development opportunities and close collaboration with the central league media teams.
- Complimentary matchday tickets, official club kit, and a vibrant, purpose-driven working environment.
Role Purpose
The Marketing & Content Lead will manage and execute the club’s marketing, branding, and digital content strategy. The successful candidate will ensure absolute alignment with the Champ league’s commercial and engagement objectives, turning digital engagement into matchday attendance, commercial revenue, and community impact.
Key Responsibilities
- Digital Strategy & Content Production: Manage all club communication channels, including social media platforms, the official website, and email marketing campaigns. Produce high-quality, engaging digital and matchday content, including short-form and long-form video, photography, and written materials.
- League Alignment & Matchday Operations: Develop and implement an overarching marketing strategy that aligns perfectly with central Champ league brand guidelines.
- Fan Engagement, CRM & Data Optimisation: Integrate CRM and Data Warehouse tools to enhance marketing personalisation, fan segmentation, and targeted supporter communications.
- Cross-Departmental Collaboration: Work alongside the Commercial Manager to deliver flawless activation for sponsors, ensuring corporate partners are seamlessly integrated into high-reach digital content.
Key Performance Indicators (KPIs)
- Audience Growth: Achieve a minimum 10% increase in social media followers per quarter across all priority channels.
- Platform Engagement: Maintain strong engagement rates across all platforms, consistently meeting or exceeding sports industry benchmarks for TikTok, X, and Instagram.
- Content Innovation: Deliver a consistent stream of engaging video content, ensuring varied formats are continuously tested and optimized.
- League Compliance: Ensure 100% of published content and matchday operations align with central league brand guidelines and MoS requirements.
- Database Expansion: Develop and execute a data-driven fan engagement strategy that increases the supporter database opt-ins by 15% annually.
Person Specification
Experience – Essential
- 3+ years in sports marketing, digital content creation, or social media management.
- Proven experience handling video editing and graphic design workflows.
- Track record of utilising CRM platforms and data driven email marketing tools.
- Valid UK driving licence.
Experience - Desirable
- Experience working within a professional rugby or sports environment.
- Experience working alongside a centralised sports league or governing body.
Skills – Essential
- Proficiency in video editing tools (CapCut, Adobe Premiere, etc.) and graphic design (Canva, Photoshop).
- Exceptional copywriter with an eye for detail and sports brand tone.
- Ability to interpret data analytics to adjust content strategies on the fly.
Skills – Desirable
- Basic web management/CMS skills (WordPress or similar).
- Knowledge of sports data warehouses and advanced fan segmentation.
Traits – Essential
- Highly creative, trend-aware storyteller.
- Organised multi-tasker capable of performing under tight matchday deadlines.
- Passionate about using digital media to drive community connection.
Traits – Desirable
- Deep understanding of the rugby union landscape and fan culture.
How to Apply
Send your CV, a cover letter, and a portfolio or links showcasing digital content you have personally produced (video, social media campaigns, or design work) to recruitment@ampthillrufc.com by 12:00pm July 2nd 2026. We are proud to be an equal opportunities employer.
Marketing & Content Lead in Ampthill employer: Fossepark
Ampthill and District Community Rugby Club is an exceptional employer that champions a vibrant work culture focused on community engagement and inclusivity. With competitive salaries, professional development opportunities, and the creative freedom to shape the club's digital identity, employees thrive in a dynamic environment that values collaboration and innovation. Located in the heart of Bedfordshire, this elite rugby club not only offers a unique chance to impact grassroots sports but also provides complimentary matchday tickets and a supportive atmosphere that fosters personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Content Lead in Ampthill
✨Tip Number 1
Get your networking game on! Reach out to people in the rugby community or marketing field. Attend local events, join online forums, and connect with folks on LinkedIn. You never know who might have a lead on that perfect job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital content creation. Whether it's videos, social media campaigns, or graphic designs, make sure it reflects your unique style and creativity. This will help you stand out when you apply through our website.
✨Tip Number 3
Prepare for interviews like a pro! Research the club's history, values, and recent campaigns. Think about how your experience aligns with their mission of 'Rugby for All' and be ready to share your ideas on how to enhance their marketing strategy.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Marketing & Content Lead position.
We think you need these skills to ace Marketing & Content Lead in Ampthill
Some tips for your application 🫡
Show Your Creative Side:When you're crafting your CV and cover letter, let your creativity shine! Use engaging language and showcase your storytelling skills. Remember, we want to see how you can capture the energy of rugby in your writing.
Tailor Your Application:Make sure to tailor your application to reflect our club's ethos and values. Highlight your experience in sports marketing and content creation, and show us how you can bridge the gap between elite sport and community engagement.
Include Your Best Work:Don’t forget to include a portfolio or links to your best digital content! Whether it’s videos, social media campaigns, or design work, we want to see what you can do. This is your chance to impress us with your skills!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. Make sure to submit your CV, cover letter, and portfolio by the deadline. We can't wait to see what you bring to the table!
How to prepare for a job interview at Fossepark
✨Know Your Audience
Before the interview, research Ampthill and District Community Rugby Club thoroughly. Understand their mission, values, and recent initiatives. This will help you tailor your responses and show that you're genuinely interested in contributing to their community-focused ethos.
✨Showcase Your Creativity
Prepare examples of your past work that highlight your creative storytelling abilities. Whether it's a viral social media campaign or an engaging video, be ready to discuss how you captured the essence of a brand and drove engagement. Bring a portfolio if possible!
✨Demonstrate Data Savvy
Since the role requires a data-driven approach, be prepared to discuss how you've used analytics in previous roles. Talk about specific tools you've used, like CRM systems, and how you've leveraged data to enhance marketing strategies and drive results.
✨Emphasise Collaboration Skills
This position involves working closely with various teams, so highlight your experience in cross-departmental collaboration. Share examples of how you've successfully partnered with others to achieve common goals, especially in a sports or community context.
