AI Product Designer

We are building the AI for home life. Starting with automating the admin of moving and home setup, and then extending that into an agentic HomeOS. The product saves time and money by tracking spend, renewals, finding better bundles, and consolidating all documents and services related communications in one place.

AI isn’t just how we work — it’s the heart of the product itself. We’re building the next generation of AI-first home-moving: a product that reduces, and eventually eliminates entirely, the stress of moving home. That means AI woven into every step of the journey, not a chatbot bolted onto the side of the screen. We’re thinking about agentic experiences that do the work for people, voice as a first-class interface, and a service that feels less like software and more like having someone brilliant handle the whole move for you.

To design this, you need to understand AI as a medium — what it can genuinely do for a user at each moment of a journey, where it earns trust, where it should step back, and how a voice or agentic interaction should actually feel. If your mental model of “AI in a product” stops at a support bot, this isn’t the right role. You understand AI is a tool and you know how to apply it where it makes sense in a product environment to help bring the most value at the right moment to users.

We’re not hiring a designer to sit at the end of a process and make things pretty. We’re hiring someone to help us figure out what to build and then move fast to prove it. You’ll spend as much time in discovery and research as you do designing — framing the right problems, talking to real movers, and using AI to get from an idea to a testable prototype in days rather than weeks.

This role sits right at the intersection of design and product management. The craft is design — research, prototyping, UI — but you’ll think and operate like a PM: owning problems, making product calls, and caring about outcomes over output. If you’re most at home in that overlap, this is for you.

Because AI is at the core of what we’re building, it’s also at the core of how we build it. Our design and prototyping process is AI-first — that’s not a buzzword for us, it’s genuinely how the majority of the work gets done, and it’s what lets a small team move fast:

• We use AI tools to generate directional concepts, explore multiple solutions quickly, and build working prototypes we can put in front of users. The default is to learn by building something real, not by producing static mockups.
• Figma is where you polish, not where you start. You’ll bring AI-generated work into Figma to refine layout, hierarchy, and visual craft — but the heavy lifting of exploration and prototyping happens with AI tooling.
• We value clear thinking, sharp problem framing, and taste over pixel-pushing. AI can produce a solid starting point in seconds; the value you add is deciding what’s worth pursuing, what to refine, and what to throw away.

You should already be fluent (or close to it) with modern AI design and prototyping tools — things like Cursor, Claude, Figma Make, or whatever gets you to a working prototype fastest. If you’re not there yet but you’re clearly the kind of person who lives on the frontier of new tools, we want to hear from you.

What you’ll do

• Own discovery. Frame ambiguous problems, form hypotheses, and decide where the real opportunity is before a line of UI gets designed.
• Talk to users – a lot. Run lightweight research, interviews, and usability sessions. Turn what you hear into clear direction the whole team can act on.
• Prototype with AI to validate. Move from idea to interactive prototype quickly, test it in reality, and use what you learn to sharpen the problem and the solution.
• Execute high-quality UI. Bring the strongest direction to a polished, production-ready state in Figma – with real attention to typography, spacing, hierarchy, and craft.
• Collaborate and iterate fast. Work closely with founders, product, engineering, and marketing to align on direction, then turn feedback into revised designs quickly – often within the same session.
• Use data to decide. Look at the funnel, form a point of view, and measure whether your work moved the numbers. (Our current focus is unblocking conversion – you’ll care about metrics, not just screens.)
• Manage yourself. Set your own direction, prioritise ruthlessly, and drive projects from a rough idea to shipped without needing to be managed through every step.

What we’re looking for

• 2–4 years designing digital products, with a portfolio that shows both strong discovery thinking and high-fidelity UI craft.
• Genuine product sense – you can reason about user needs, business goals, and technical constraints, and make a call.
• Comfort talking to users and turning messy conversations into clear insight.
• Data literacy – you’re happy digging into funnel metrics and letting evidence, not opinion, settle debates.
• An AI-first working style – you reach for AI tools by default and are excited (not threatened) by how fast the craft bar is rising.
• A rich mental model of AI in products – you think about AI as embedded across a journey (agentic actions, voice, proactive help), and you have a point of view on where it should and shouldn’t be used.
• Self-direction – you thrive with autonomy in a fast-moving scale-up and don’t wait to be told what to do.
• Strong visual craft and fluency in Figma for refinement and handoff.
• Clear communication – you can articulate the why behind a decision and bring people with you.
• A collaborative, iterative approach – you work well with a range of stakeholders and can incorporate feedback and turn designs around quickly without getting precious about your work.
• No ego – we do our best work when we do it together. At JMI, we don’t bring egos into the room, we’re fully open to feedback and really incentivize it.

Nice to have

• Experience designing consumer products, marketplaces, or onboarding/conversion flows.
• Familiarity with basic front-end (HTML/CSS) or writing light code to communicate interactions.
• Exposure to lifecycle/CRM tooling and how design connects to the wider customer journey.

Logistics

• Location: You must be based in London. This is a hybrid role with 2 days a week in our London Bridge office.
• Experience: 2–4 years.
• Level: Individual contributor with a lot of ownership.

Just Move In is an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to building a team that reflects the people we serve.