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For Companies At a Glance
- Tasks: Build and improve marketing activation systems to drive real business conversations.
- Company: Join Fospha, a fast-growing tech company revolutionising online retail measurement.
- Benefits: Competitive salary, flexible benefits, 25 days holiday, and free snacks!
- Why this job: Dive into GenAI and modern marketing tools while making a real impact.
- Qualifications: Tech-savvy, commercially driven, and excited about GenAI.
- Other info: Great career progression opportunities in a dynamic, inclusive environment.
The predicted salary is between 36000 - 60000 £ per year.
Are you the kind of person who gets excited about building systems? Do you want to learn how modern GTM engines actually work — the tools, the data, the workflows — and then make them better? Are you commercially hungry, technically curious, and genuinely excited about what GenAI can do for B2B marketing? If that sounds like you, keep reading…
About Us
Fospha is dedicated to building the world's most powerful measurement solution for online retail. For over a decade, we’ve helped teams make smarter decisions with full‑funnel marketing insights, forecasting, and optimisation. With Fospha, every team moves faster and grows smarter. Trusted by leading brands across three continents, including Huel, Oh Polly, and Dyson, Fospha manages $4 billion in annual ad spend. We’re scaling fast across London, Mumbai, and Austin.
The Role
This is not a traditional BDR role. You won’t be cold‑calling from a list. Instead, you’ll be the engine behind how Fospha’s marketing activity converts into real commercial conversations. You’ll own and evolve the workflows, tools, and processes that sit between our marketing campaigns and Sales — making sure the right accounts are identified, enriched, activated, and handed over with the right context at the right time.
Key Responsibilities
- Build and run the activation layer.
- Own and iterate on Fospha’s ABM, outbound, and inbound activation workflows — understanding how signals, enrichment, sequencing, and timing drive pipeline creation.
- Operate and improve tooling across the GTM stack (HubSpot, Dripify, LinkedIn automation) to increase the efficiency and conversion of every marketing motion.
- Proactively identify and pursue early‑stage sales opportunities by monitoring market signals, intent data, job changes, engagement patterns, and inbound activity.
- Represent Fospha at leading industry events — sourcing opportunities on the ground, running follow‑up sequences, and booking meetings with target accounts.
- Ensure the right accounts and contacts are prioritised, enriched, and passed to Sales with proper context and timing.
- Work closely with Sales on opportunity handoff — learning how deals progress and feeding insights back to improve targeting and messaging.
- Track and report on activation performance: response rates, acceptance rates, meetings booked, pipeline influenced, and conversion through the MEL → MAL → MQL → SQL funnel.
- Use and contribute to Fospha’s GenAI Hub — experimenting with tools like Claude Code, MCP servers, and AI‑powered workflows to automate and improve GTM processes.
- Build internal systems and processes that give Marketing a genuine operational edge.
- Be a champion for new ways of working.
What are we looking for?
- Are technically curious — you love learning new tools, building workflows, and figuring out how systems connect.
- Are commercially driven — you care about pipeline, revenue, and winning new business.
- Are genuinely excited by GenAI — not just as a buzzword, but as something you actively use and want to build with.
- Have strong communication skills and are comfortable working across Marketing, Sales, Partnerships, and RevOps.
- Are organised and data‑literate — you track what works, learn from what doesn’t, and iterate fast.
- Want a role with real ownership and progression.
Nice to Have (But Not Essential)
- Experience with GTM or marketing automation tools (e.g. HubSpot, Apollo, Dripify, or similar).
- Exposure to ABM, outbound, or demand generation in a B2B context.
- Any experience building with AI tools — personal projects, automations, scripts, or internal tools.
- Internship or early experience in growth, operations, or sales.
Our Values and Principles
- Seek inclusion & diversity.
- Work Hard, Work Well, Work Together.
- Grow.
- Customer at the heart.
- Candour with caring.
What We Can Offer You
- Competitive base salary and commission.
- Be part of one of the UK's fastest‑growing scaleups.
- Hands‑on access to modern GTM tools and an active GenAI environment.
- Work directly with experienced leaders across Marketing, Sales, RevOps, and Partnerships.
- Flexible benefits including Private Medical and Dental, gym subsidies, life assurance, and pension.
- 25 days of paid holiday + your birthday off!
- Free snacks in the office.
- Quarterly team socials.
Marketing Activation Executive employer: Fospha
Contact Detail:
Fospha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Activation Executive
✨Tip Number 1
Network like a pro! Attend industry events, meetups, and conferences where you can connect with people in the marketing space. Don’t just collect business cards; engage in conversations and follow up with those you meet. This is your chance to showcase your enthusiasm for GenAI and how it can revolutionise B2B marketing.
✨Tip Number 2
Get hands-on with tools! Familiarise yourself with marketing automation platforms like HubSpot or Dripify. Play around with them, create mock campaigns, and understand how they work. This will not only boost your confidence but also show potential employers that you’re ready to hit the ground running.
✨Tip Number 3
Showcase your curiosity! When you’re in interviews, share examples of how you’ve explored new tools or processes. Talk about any personal projects involving GenAI or marketing automation. This demonstrates your proactive attitude and eagerness to learn, which is exactly what companies like Fospha are looking for.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Tailor your approach to highlight your passion for building systems and improving workflows. Let us see your excitement for the role and how you can contribute to making Fospha’s marketing engine even better!
We think you need these skills to ace Marketing Activation Executive
Some tips for your application 🫡
Show Your Passion for Systems: When you're writing your application, let us see your excitement for building systems! Talk about any experiences you've had with tools or workflows that made a difference in your previous roles. We love candidates who are technically curious and eager to learn.
Highlight Your Commercial Drive: Make sure to emphasise your commercial mindset in your application. Share examples of how you've contributed to pipeline growth or revenue generation in the past. We want to know how you think about business opportunities and how you can help us grow!
Get Creative with GenAI: If you've dabbled in GenAI tools like Claude or ChatGPT, shout about it! We’re looking for someone who’s genuinely excited about using AI to improve processes. Share any projects or ideas you have that could enhance our marketing efforts using GenAI.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. Show us how you fit into our team and why you’re the perfect match for the Marketing Activation Executive role.
How to prepare for a job interview at Fospha
✨Know Your GTM Engines
Familiarise yourself with the tools and processes that drive go-to-market strategies. Be ready to discuss how you can improve these systems, especially in relation to ABM and inbound marketing. Show your enthusiasm for learning about the tech behind the scenes!
✨Showcase Your Curiosity
Demonstrate your technical curiosity by discussing any relevant projects or experiences you've had with GenAI tools like Claude or ChatGPT. Share specific examples of how you've used these tools to solve problems or streamline processes.
✨Be Data-Driven
Prepare to talk about how you track performance metrics and learn from data. Discuss any experience you have with marketing automation tools and how you've used data to inform your decisions. This will show that you're organised and understand the importance of analytics in driving success.
✨Engage with the Company Culture
Fospha values inclusion, collaboration, and growth. Be ready to share how you embody these values in your work. Think of examples where you've worked well in a team, taken initiative, or contributed to a positive work environment. This will help you connect with the interviewers on a personal level.