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For Companies At a Glance
- Tasks: Uncover revenue opportunities and activate strategies into real sales conversations.
- Company: Fospha, a leading measurement solution for online retail.
- Benefits: Competitive salary, commission, flexible benefits, and 25 days holiday plus your birthday off!
- Why this job: Join a fast-growing team and gain hands-on experience in B2B SaaS and sales.
- Qualifications: Early career stage, strong communication skills, and a passion for growth.
- Other info: Work in a dynamic environment with opportunities for progression and learning.
The predicted salary is between 28800 - 43200 £ per year.
Are you excited by the idea of uncovering revenue opportunities before anyone else sees them? Do you want to start your career at the intersection of ABM, Sales, RevOps, and GenAI-powered tools — and actually activate strategy into pipeline? If so, we’d love to hear from you!
About Us
Fospha is dedicated to building the world's most powerful measurement solution for online retail. For over a decade, we’ve helped teams make smarter decisions with full-funnel marketing insights, forecasting, and optimisation. With Fospha, every team moves faster and grows smarter. Trusted by leading brands across three continents, including Huel, Oh Polly, and Dyson, Fospha manages $4 billion in annual ad spend. We’re scaling fast across London, Mumbai, and Austin.
The Role
As a GTM Activation Associate, you’ll work alongside Marketing, Sales, and RevOps to help turn Fospha’s ABM strategy and signal-based workflows into real sales conversations. You’ll take over and build on existing workflows created in modern GTM tools, learning how high-performing outbound and ABM engines operate — and gradually taking more ownership as you grow. This means the opportunity to lead on initial sales calls and represent Fospha at leading events.
This role is designed for someone early in their career but highly ambitious, who wants broad exposure across go-to-market functions and a clear path to progress. You’ll be based in our London office and work closely with Marketing and Sales on a daily basis.
Key Responsibilities
- Support and activate Fospha’s ABM & outbound workflows, running and iterating workflows to understand how signals, enrichment, and sequencing drive pipeline.
- Identify early-stage sales opportunities by monitoring market signals, job changes, engagement data, events, and inbound activity; source new opportunities on the ground at events.
- Connect the dots between Marketing and Sales, ensuring the right accounts and contacts are prioritised and passed to Sales with the right context.
- Work closely with Sales on opportunity handoff, liaising with Account Executives on lead quality, prioritisation, and follow-up while learning how deals progress.
- Track performance and learn from data, monitoring response rates, acceptance rates, meetings booked, and pipeline influenced.
- Learn and experiment with GenAI-powered GTM tools, using Fospha’s GenAI hub and modern tooling to improve personalisation and efficiency over time.
In addition to your core responsibilities, we expect you to be excited by the opportunity Gen AI brings and find new ways of working utilising our Gen AI hub!
What are we looking for?
We hire for potential — you should apply if you:
- Are early in your career and excited by B2B SaaS, sales, and growth.
- Are curious, organised, and comfortable working with tools, data, and systems.
- Have strong communication skills and enjoy working cross-functional.
- Are motivated by commercial outcomes.
- Want a role with progression and increasing ownership.
Nice To Have (but Not Essential)
- Internship or early experience in BDR, marketing, growth, or operations.
- Exposure to CRM systems (e.g. HubSpot) or outbound tools.
- Interest in ABM, RevOps, or modern sales motions.
Our Values and Principles
You will be able to demonstrate examples of our core principles:
- Seek inclusion & diversity: We create an environment where everyone feels welcome, and people are encouraged to speak and be heard.
- Work Hard, Work Well, Work Together: We take responsibility for making things happen, independently and together; we help colleagues in need and close loops, making sure our work is complete and has lasting impact.
- Grow: We are proactive, curious and unafraid of failure.
- Customer at the heart: We care about the customer, feel their pain and love building product that solves their biggest problems.
- Candour with caring: We deliver candid feedback with kindness and receive it with gratitude.
What We Can Offer You
- Competitive base salary and commission.
- Be part of a leading global venture builder, Blenheim Chalcot, and learn from incredible talent.
- Hands-on exposure to modern ABM, outbound, and GTM execution.
- Flexible benefits including Private Medical and Dental, gym subsidies, life assurance, and pension.
- 25 days of paid holiday + your birthday off!
- Free snacks in the office.
- Quarterly team socials.
GTM Business Development Representative employer: Fospha
Contact Detail:
Fospha Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GTM Business Development Representative
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Practice your pitch! When you get the chance to chat with potential employers, make sure you can clearly articulate your value. Highlight your skills and how they align with the role — especially in sales and ABM strategies.
✨Tip Number 3
Follow up after interviews or networking events. A quick thank-you email can go a long way in keeping you top of mind. Plus, it shows you’re genuinely interested in the opportunity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace GTM Business Development Representative
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see that you're excited about B2B SaaS and sales. Share why this position at Fospha speaks to you and how it aligns with your career goals.
Tailor Your CV: Make sure your CV is tailored to the GTM Business Development Representative role. Highlight any relevant experience, skills, or projects that demonstrate your understanding of ABM, sales, and RevOps. We love seeing how your background fits with what we do!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible and avoid jargon. We appreciate straightforward communication, so make it easy for us to see your qualifications and potential!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Fospha!
How to prepare for a job interview at Fospha
✨Know Your ABM Basics
Before the interview, brush up on Account-Based Marketing (ABM) principles. Understand how it differs from traditional marketing and be ready to discuss how you can contribute to Fospha's ABM strategy. This shows your enthusiasm and readiness to dive into the role.
✨Showcase Your Curiosity
Fospha values curiosity, so come prepared with questions about their GenAI tools and how they integrate with sales processes. This not only demonstrates your interest but also your proactive approach to learning and growth within the company.
✨Connect the Dots
Be ready to discuss how you would connect marketing and sales efforts. Think of examples where collaboration led to success in previous roles or projects. This will highlight your understanding of the importance of cross-functional teamwork.
✨Prepare for Data Discussions
Since the role involves tracking performance metrics, be prepared to talk about your experience with data analysis. If you have any familiarity with CRM systems or tools like HubSpot, mention that too. Showing comfort with data will set you apart as a candidate who can drive results.