Marketing Activation Executive

Are you the kind of person who gets excited about building systems? Do you want to learn how modern GTM engines actually work — the tools, the data, the workflows — and then make them better? Are you commercially hungry, technically curious, and genuinely excited about what GenAI can do for B2B marketing? If that sounds like you, keep reading...

About us

Fospha is dedicated to building the world's most powerful measurement solution for online retail. For over a decade, we’ve helped teams make smarter decisions with full‑funnel marketing insights, forecasting, and optimisation. With Fospha, every team moves faster and grows smarter. Trusted by leading brands across three continents, including Huel, Oh Polly, and Dyson, Fospha manages $4 billion in annual ad spend. We’re scaling fast across London, Mumbai, and Austin.

The Role

This is not a traditional BDR role. You won’t be cold‑calling from a list. Instead, you’ll be the engine behind how Fospha's marketing activity converts into real commercial conversations. You’ll own and evolve the workflows, tools, and processes that sit between our marketing campaigns and Sales — making sure the right accounts are identified, enriched, activated, and handed over with the right context at the right time.

Key Responsibilities

• Build and run the activation layer.
• Own and iterate on Fospha's ABM, outbound, and inbound activation workflows — understanding how signals, enrichment, sequencing, and timing drive pipeline creation.
• Operate and improve tooling across the GTM stack (HubSpot, Dripify, LinkedIn automation) to increase the efficiency and conversion of every marketing motion.
• Proactively identify and pursue early‑stage sales opportunities by monitoring market signals, intent data, job changes, engagement patterns, and inbound activity.
• Represent Fospha at leading industry events — sourcing opportunities on the ground, running follow‑up sequences, and booking meetings with target accounts.
• Lead initial discovery calls with prospective customers, qualifying opportunities before handing to Account Executives.
• Ensure the right accounts and contacts are prioritised, enriched, and passed to Sales with proper context and timing.
• Work closely with Sales on opportunity handoff — learning how deals progress and feeding insights back to improve targeting and messaging.
• Track and report on activation performance: response rates, acceptance rates, meetings booked, pipeline influenced, and conversion through the MEL → MAL → MQL → SQL funnel.
• Use and contribute to Fospha's GenAI Hub — experimenting with tools like Claude Code, MCP servers, and AI‑powered workflows to automate and improve GTM processes.
• Build internal systems and processes that give Marketing a genuine operational edge.
• Be a champion for new ways of working.

What are we looking for?

• Are technically curious — you love learning new tools, building workflows, and figuring out how systems connect.
• Are commercially driven — you care about pipeline, revenue, and winning new business.
• Are genuinely excited by GenAI — not just as a buzzword, but as something you actively use and want to build with.
• Have strong communication skills and are comfortable working across Marketing, Sales, Partnerships, and RevOps.
• Are organised and data‑literate — you track what works, learn from what doesn’t, and iterate fast.
• Want a role with real ownership and progression.

Nice to Have (But Not Essential)

• Experience with GTM or marketing automation tools (e.g. HubSpot, Apollo, Dripify, or similar).
• Exposure to ABM, outbound, or demand generation in a B2B context.
• Any experience building with AI tools — personal projects, automations, scripts, or internal tools.
• Internship or early experience in growth, operations, or sales.

Our Values and Principles

• Seek inclusion & diversity.
• Work Hard, Work Well, Work Together.
• Grow.
• Customer at the heart.
• Candour with caring.

What we can offer you

• Competitive base salary and commission.
• Be part of one of the UK’s fastest‑growing scaleups.
• Hands‑on access to modern GTM tools and an active GenAI environment.
• Work directly with experienced leaders across Marketing, Sales, RevOps, and Partnerships.
• Flexible benefits including Private Medical and Dental, gym subsidies, life assurance, and pension.
• 25 days of paid holiday + your birthday off!
• Free snacks in the office.
• Quarterly team socials.