At a Glance
- Tasks: Manage and optimise paid media campaigns across Google Ads, social channels, and e-commerce brands.
- Company: Established homeware retailer with a strong reputation and ambitious growth plans.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Join a high-growth team in Yorkshire with a passion for e-commerce.
- Why this job: Take ownership of impactful campaigns and drive real results from day one.
- Qualifications: 2+ years of PPC experience and strong analytical skills required.
The predicted salary is between 37000 - 37000 € per year.
Forward Role are proud to be partnering with one of Yorkshire's most established homeware retailers.
A UK manufacturer and digital retailer that designs and produces everything in-house. With over two million products delivered nationwide, an 'Excellent' Trustpilot rating, and a team of around 300 people, this is a business with real scale and serious ambition for further growth!
The role
Reporting into the Paid Media Manager, the Snr Paid Media Executive will take ownership of paid search and paid social across a portfolio of e-commerce brands. This is a hands-on role with genuine influence over budget and strategy from day one.
Key responsibilities
- Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, driving market share growth while maintaining spend efficiency.
- Drive remarketing and upper-funnel prospecting through paid social channels including Meta, Pinterest and TikTok.
- Manage cross-channel campaign alignment to prevent audience overlap and maximise budget efficiency.
- Conduct regular SQR analysis, implementing negative keyword strategies and refining campaign structures to improve performance.
- Run A/B tests across ad copy, creative assets, landing pages and shopping feeds.
- Manage and optimise shopping feeds through product selection, titles and imagery.
- Identify new target audiences through keyword and audience research, developing new campaigns accordingly.
- Build and maintain PPC and e-commerce reporting to support data-driven decision making across the business.
Essential requirements
- Minimum 2 years of PPC experience, in-house or at agency level.
- Proven track record managing paid search and shopping campaigns on Google Ads and Microsoft Advertising.
- Strong analytical skills with the ability to interpret large data sets and make clear recommendations.
- Proficient in Google Analytics 4.
- Genuine interest in e-commerce and an understanding of cross-channel interactions.
- Highly self-motivated and commercially focused.
Desirable
- Experience managing paid social campaigns on Meta, Pinterest, YouTube or TikTok.
- Knowledge of attribution modelling and performance forecasting.
- Strong Excel and Google Sheets skills.
If you are an ambitious paid media professional looking for your next challenge with a high-growth Yorkshire business, we would love to hear from you. Please get in touch for a confidential conversation.
Senior Paid Media Executive in Wakefield employer: Forwardrole
As a Senior Paid Media Executive at one of Yorkshire's leading homeware retailers, you'll join a dynamic team in a thriving environment that values innovation and growth. With a strong focus on employee development, a collaborative work culture, and the opportunity to influence key marketing strategies from day one, this role offers a rewarding career path in a company renowned for its excellent reputation and commitment to quality. Enjoy the benefits of working in a supportive atmosphere where your contributions are recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Media Executive in Wakefield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Use real data and results to demonstrate your impact. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their paid media strategies and come ready with ideas on how you can contribute. This shows you're genuinely interested and proactive!
✨Tip Number 4
Apply through our website! We make it easy for you to find roles that match your skills. Plus, it gives us a chance to see your application first-hand and get you in front of the right people faster.
We think you need these skills to ace Senior Paid Media Executive in Wakefield
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Paid Media Executive role. Highlight your PPC experience and any specific campaigns you've managed that align with the job description. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about e-commerce and how your experience can contribute to our growth. Keep it engaging and relevant to the role, so we can see your personality come through.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, be sure to include examples of how you've interpreted data in past roles. We love seeing how you've used data to drive decisions and improve campaign performance!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Forwardrole
✨Know Your Numbers
Make sure you brush up on your PPC metrics and analytics. Be ready to discuss specific campaigns you've managed, the results you achieved, and how you optimised them. This shows you’re not just familiar with the tools but can also drive real results.
✨Showcase Your Creativity
Since this role involves A/B testing and creative asset management, come prepared with examples of successful ad copy or creative strategies you've implemented. Highlight how your creativity led to improved performance in past campaigns.
✨Understand the Brand
Do your homework on the homeware retailer and its e-commerce presence. Familiarise yourself with their product range and any recent marketing initiatives. This will help you tailor your answers and demonstrate genuine interest in the company.
✨Ask Insightful Questions
Prepare thoughtful questions about their current paid media strategies and future goals. This not only shows your enthusiasm for the role but also your strategic thinking and understanding of the industry.
