At a Glance
- Tasks: Implement SEO and AI optimisation strategies to boost online visibility and rankings.
- Company: Join a prestigious higher education institution with a dynamic digital team.
- Benefits: Competitive salary, potential for permanent role, and hands-on experience in cutting-edge technology.
- Other info: Opportunity for career growth in a collaborative environment.
- Why this job: Make a measurable impact on how a well-known institution is discovered online.
- Qualifications: Solid SEO experience and understanding of AI content optimisation.
The predicted salary is between 35000 - 38000 £ per year.
Forward Role are excited to be partnering with a prestigious higher education institution, as they look to recruit an SEO & AI Optimisation Specialist to join their in-house digital team. This is a genuinely exciting, long term contract at the cutting edge of where search and AI are heading, and a real opportunity to make a visible, measurable impact on how a well-known institution is discovered online. There is potential for this role to be made permanent.
This is a hands‑on delivery role sitting at the heart of the digital team, acting as the operational bridge between strategy and execution. Working closely with an external agency, you'll take audit findings and strategic recommendations and turn them into real outcomes — spanning technical SEO, content optimisation, and authority development. Crucially, this role also covers AI optimisation — how the institution appears in AI‑generated responses and summaries. That's still a relatively new space, and this is a brilliant opportunity to get ahead of the curve and own it.
What the role involves:
- Implementing SEO and AI optimisation recommendations from agency audits and action plans
- Improving rankings and visibility for priority course, subject, and destination‑related searches
- Optimising technical SEO including site structure, crawlability, performance, and metadata
- Identifying and delivering content improvements aligned to search intent
- Enhancing how the institution is represented in AI‑generated answers and summaries
- Optimising content for clarity, authority, and answerability across the website
- Supporting activity to improve domain authority and strengthen the backlink profile
- Acting as the key link between the agency, web, content, and marketing teams
- Monitoring the impact of changes on search rankings, traffic, and AI platform visibility
- Supporting faster implementation of high‑impact changes during critical recruitment periods such as Clearing
What we're looking for:
Essential:
- Solid hands‑on SEO experience, covering both technical and content‑led optimisation
- Understanding of how AI platforms surface and cite content, and how to optimise for them
- Experience working within a CMS to deploy website updates
- Ability to translate strategic recommendations into practical, delivered outcomes
- Strong collaboration and stakeholder management skills
- A data‑driven approach to performance monitoring and continuous improvement
Nice to have:
- Experience working in higher education or a similarly complex organisation
- Familiarity with tools such as GA4, Google Search Console, and SEO platforms
- Experience working alongside or managing external agencies
- Knowledge of backlink development and domain authority building
SEO AIO Specialist FTC employer: Forwardrole
Join a prestigious higher education institution in Stoke as an SEO & AI Optimisation Specialist, where you'll be at the forefront of digital innovation. With a collaborative work culture that values creativity and impact, this role offers excellent opportunities for professional growth and the chance to make a significant difference in how the institution is discovered online. Enjoy a competitive salary, the potential for a permanent position, and the unique advantage of working within a dynamic team dedicated to advancing digital strategies in a rapidly evolving landscape.
StudySmarter Expert Advice🤫
We think this is how you could land SEO AIO Specialist FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working in SEO or AI roles. A friendly chat can lead to insider info about job openings and even referrals.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEO projects and any AI optimisation work you've done. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in SEO and AI. Be ready to discuss how you can implement strategies that align with the institution's goals and improve their online presence.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find and apply for roles that match your skills. Plus, it shows you're serious about joining our team!
We think you need these skills to ace SEO AIO Specialist FTC
Some tips for your application 🫡
Show Your SEO Skills:Make sure to highlight your hands-on SEO experience in your application. We want to see how you've tackled both technical and content-led optimisation in the past, so don’t hold back on those details!
Get AI Savvy:Since this role involves AI optimisation, it’s a good idea to mention any experience you have with AI platforms. Let us know how you’ve optimised content for AI-generated responses and summaries – it’ll definitely catch our eye!
Be Practical:When discussing your previous roles, focus on how you translated strategic recommendations into real outcomes. We love seeing practical examples of your work, so share those success stories with us!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Forwardrole
✨Know Your SEO Basics
Make sure you brush up on your technical SEO knowledge. Understand key concepts like site structure, crawlability, and metadata. Be ready to discuss how you've implemented these in past roles, as this will show your hands-on experience.
✨Familiarise Yourself with AI Optimisation
Since this role involves AI optimisation, it’s crucial to understand how AI platforms work. Research how content is surfaced and cited by AI. Bring examples of how you’ve optimised content for AI-generated responses in previous projects.
✨Showcase Your Collaboration Skills
This position requires strong collaboration with various teams. Prepare examples of how you've successfully worked with stakeholders or external agencies in the past. Highlight your ability to translate strategic recommendations into actionable outcomes.
✨Be Data-Driven
Demonstrate your data-driven approach by discussing how you've monitored performance and made continuous improvements based on analytics. Familiarise yourself with tools like GA4 and Google Search Console, as they may come up during the interview.
