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- Tasks: Lead digital marketing strategy and guide a talented team to drive growth.
- Company: Fast-growing B2C eCommerce business with a dynamic culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Join a collaborative team focused on ambitious growth targets.
- Why this job: Make a real impact on online presence and customer engagement in a thriving industry.
- Qualifications: Proven B2C eCommerce experience and strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
Lead the strategic planning of digital marketing activity and guide a high-performing in-house team.
We’re working with a fast-growing B2C eCommerce business that’s now looking to hire an experienced Digital Marketing Manager to continue scaling its online presence and customer base.
The Role: As Digital Marketing Manager, you’ll take ownership of the overall digital marketing strategy and planning roadmap, ensuring all marketing activity aligns with commercial growth objectives. Rather than focusing on hands-on channel management, your role will centre around strategic planning, performance oversight, and team leadership. You’ll lead a team of four digital specialists, setting direction across acquisition, retention, and customer experience to ensure marketing investment delivers measurable commercial impact. This role is ideal for someone with strong B2C eCommerce experience who enjoys building strategy, driving planning cycles, and leading teams to deliver against ambitious growth targets.
Key Responsibilities:
- Develop and own the overall digital marketing strategy and planning roadmap.
- Lead and manage a team of 4 digital marketing specialists, setting direction and ensuring delivery against strategic goals.
- Oversee performance across digital acquisition channels including PPC, paid social, SEO, and affiliates, ensuring activity aligns with wider business objectives.
- Work with channel specialists to define budgets, investment strategy, and long-term growth plans.
- Translate commercial objectives into clear digital marketing plans, forecasts, and performance targets.
- Partner with senior marketing leadership to align marketing activity with revenue growth and customer acquisition strategy.
- Oversee eCommerce performance strategy, identifying opportunities to improve conversion rate, AOV, and overall customer journey.
- Support promotional planning, campaign calendars, and digital trading strategy.
Senior Digital Marketing Manager employer: Forwardrole
Contact Detail:
Forwardrole Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a personal website or a LinkedIn profile that highlights your achievements in digital marketing. Share case studies or results from previous campaigns to demonstrate your strategic planning skills.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in B2C eCommerce. Be ready to discuss how you've led teams and developed successful marketing strategies that align with commercial growth objectives.
✨Tip Number 4
Don't forget to apply through our website! We’re always looking for talented individuals who can drive our digital marketing efforts forward. Your next big opportunity could be just a click away!
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Senior Digital Marketing Manager role. Highlight your B2C eCommerce experience and any leadership roles you've had, as we want to see how you can drive our digital strategy.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us. Talk about your strategic planning skills and how you've successfully led teams in the past. We love a good story!
Showcase Your Achievements: When detailing your past roles, focus on measurable outcomes. Did you increase conversion rates or improve customer journeys? We want to see the impact you've made, so use numbers and examples to back up your claims.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing applications come in through our own channels!
How to prepare for a job interview at Forwardrole
✨Know Your Digital Marketing Inside Out
Make sure you’re well-versed in the latest trends and strategies in digital marketing, especially in B2C eCommerce. Brush up on your knowledge of PPC, SEO, and social media marketing, as these will be key topics during your interview.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to discuss your leadership style and past experiences managing teams. Share specific examples of how you've guided teams to achieve strategic goals and how you handle challenges.
✨Align with Business Objectives
Understand the company’s commercial growth objectives and be ready to explain how your digital marketing strategies can support these goals. Think about how you would translate business objectives into actionable marketing plans.
✨Prepare Questions for Them
Interviews are a two-way street! Prepare insightful questions about their current digital marketing strategies, team dynamics, and future growth plans. This shows your genuine interest in the role and helps you assess if it’s the right fit for you.