At a Glance
- Tasks: Enhance student recruitment by optimising customer journeys and coordinating multi-channel campaigns.
- Company: A leading modern university with a rich heritage and commitment to student success.
- Benefits: Competitive salary, hybrid working, and a collaborative environment.
- Other info: Join a progressive team dedicated to innovation and professional growth.
- Why this job: Make a real impact on student recruitment and help shape future education.
- Qualifications: Experience in higher education and knowledge of student recruitment processes.
The predicted salary is between 33482 - 38249 £ per year.
Forward Role are partnering with a leading, modern university with over 100 years of heritage and a strong reputation for delivering high-quality education and outstanding student outcomes.
Student Recruitment and Conversion Marketing Officer
£33,482 – £38,249
12 Month Fixed Term Contract
Hybrid working (3 days onsite & 2 remote)
Stoke-on-Trent (easily accessible on public transport)
With multiple campuses and a commitment to innovation, student success and future-focused learning, our client is recognised as one of the UK's leading higher education institutions. Employing over 1,500 people, they offer a collaborative, inclusive and progressive working environment where individuals are encouraged to develop and make a meaningful impact.
The role supports student recruitment and conversion by improving performance across the full journey from lead to enrolment. You’ll map and optimise customer journeys, coordinate activity across multiple channels, and help drive more effective, joined-up recruitment campaigns. Working closely with internal teams, you’ll use insight, testing and continuous improvement to ensure activity is targeted, evidence-led and aligned to wider institutional goals.
Responsibilities:
- Build and improve customer journeys to increase applications and enrolments
- Coordinate activity across teams to deliver a consistent recruitment approach
- Track and report performance using CRM and PowerBI, turning data into actions
- Analyse prospect data to improve targeting, engagement and campaign effectiveness
- Support delivery of automated, multi-channel campaigns and communications
What you will need:
- Knowledge of Higher Education and the student recruitment lifecycle
- Experience mapping and optimising customer journeys across the full enrolment funnel
- Strong understanding of student recruitment funnels, applicant behaviour and conversion drivers
- CRM experience or working knowledge, using data to segment audiences and improve performance
Marketing Officer employer: Forwardrole
As a leading modern university with over a century of heritage, our client offers an exceptional working environment that prioritises collaboration, inclusivity, and professional growth. With a strong commitment to innovation and student success, employees are empowered to make a meaningful impact while enjoying the flexibility of hybrid working arrangements in the vibrant city of Stoke-on-Trent. This role not only provides competitive remuneration but also presents opportunities for continuous development within a forward-thinking institution dedicated to high-quality education.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer
✨Tip Number 1
Network like a pro! Reach out to current employees at the university or similar institutions on LinkedIn. A friendly chat can give us insider info and might even lead to a referral.
✨Tip Number 2
Prepare for the interview by researching the university's recent campaigns and initiatives. We want to show that we’re not just interested in the role, but also passionate about their mission and values.
✨Tip Number 3
Practice common interview questions related to student recruitment and customer journey mapping. We can even do mock interviews with friends to boost our confidence and refine our answers.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email reiterating our enthusiasm for the role can leave a lasting impression. Let’s make sure they remember us!
We think you need these skills to ace Marketing Officer
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Officer. Highlight your experience in student recruitment and customer journey optimisation, as these are key for us. Use specific examples that showcase your skills and achievements.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you’re passionate about higher education and how your background aligns with our goals. Be sure to mention any relevant campaigns you've worked on that demonstrate your understanding of the recruitment lifecycle.
Showcase Your Data Skills:Since we love data-driven decisions, make sure to highlight your experience with CRM systems and data analysis. Share examples of how you've used insights to improve campaign effectiveness or optimise customer journeys in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Forwardrole
✨Know Your Stuff
Make sure you brush up on the higher education sector and the student recruitment lifecycle. Understand how customer journeys work and be ready to discuss specific strategies you've used in the past to optimise these processes.
✨Showcase Your Data Skills
Since the role involves using CRM and PowerBI, be prepared to talk about your experience with these tools. Bring examples of how you've turned data into actionable insights and improved campaign effectiveness in previous roles.
✨Collaborate Like a Pro
This position requires working closely with various teams. Think of examples where you've successfully coordinated activities across different departments. Highlight your communication skills and how you ensure everyone is on the same page.
✨Be Evidence-Led
The university values evidence-led approaches, so come armed with examples of how you've used insights and testing to drive improvements in recruitment campaigns. Show them that you can back up your strategies with solid data.
