At a Glance
- Tasks: Lead a team to enhance customer engagement through data-driven CRM strategies.
- Company: Join a renowned UK consumer brand with millions of customers.
- Benefits: Competitive salary, bonus, and hybrid working model.
- Other info: 12-month contract with excellent career development opportunities.
- Why this job: Shape customer communications and drive growth in a dynamic environment.
- Qualifications: Proven CRM experience and strong leadership skills required.
The predicted salary is between 50000 - 65000 £ per year.
Forward Role are partnering with one of the most well-known UK consumer brands with a customer base in the millions, to find a Senior CRM Manager for a 12-month maternity cover contract.
Senior CRM Manager
Hybrid working (3 days onsite & 2 remote)
Manchester
Very competitive salary + Bonus
12 Month Fixed Term Contract (starting September 2026)
This is a fantastic opportunity to join a data-rich, customer-focused business where CRM is at the heart of the marketing strategy. You will lead a team of four and play a key role in shaping customer communications, driving engagement and unlocking growth through smarter segmentation, personalisation and lifecycle marketing. Perfect for someone who loves using data and insight to influence strategy and deliver measurable results.
Responsibilities:- Own CRM performance across the customer lifecycle, delivering against key commercial and engagement KPIs while identifying opportunities to improve conversion, retention and reactivation.
- Lead customer segmentation strategy, using data and insight to create targeted, personalised customer journeys that drive engagement and business growth.
- Develop and optimise automated and trigger-based communications, ensuring customers receive relevant messaging at the right stage of their lifecycle.
- Drive a strong test-and-learn culture, using reporting, analysis and experimentation to generate insights and continuously improve CRM performance.
- Collaborate with teams across marketing, analytics and commercial functions to ensure CRM is fully integrated into wider business and customer growth strategies.
- Proven CRM experience with a track record of delivering successful multi-channel campaigns and driving commercial results.
- Previous people management experience, with the ability to lead, develop and motivate a high-performing CRM team.
- Strong understanding of customer segmentation, lifecycle marketing and personalisation strategies.
- Data-driven mindset, with the ability to turn insights into actions that improve performance.
- Confident managing stakeholders, influencing decisions and identifying new opportunities for growth in a fast-paced environment.
Senior CRM Manager in Manchester employer: Forwardrole
Join one of the UK's most renowned consumer brands as a Senior CRM Manager, where you'll thrive in a dynamic, data-driven environment that prioritises customer engagement and growth. With a hybrid working model based in Manchester, you will benefit from a competitive salary and bonus structure, alongside opportunities for professional development within a supportive team culture. This role not only allows you to lead a talented team but also empowers you to make a significant impact on the company's marketing strategy through innovative CRM practices.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior CRM Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. We suggest you come armed with insights and ideas on how you can drive engagement and growth. Show them you’re the perfect fit for their data-rich environment!
✨Tip Number 3
Practice your pitch! We recommend you rehearse how you’ll present your experience in managing CRM teams and delivering successful campaigns. Confidence is key, so make sure you can articulate your achievements clearly.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, we’re here to support you every step of the way!
We think you need these skills to ace Senior CRM Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior CRM Manager. Highlight your experience with multi-channel campaigns and data-driven strategies, as these are key for us. Don’t just list your duties; show how you’ve made a real impact in previous roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about CRM and how your skills align with our needs. Be specific about your achievements and how they relate to driving engagement and growth.
Showcase Your Data Skills:Since we love a data-driven mindset, make sure to include examples of how you've used data to influence strategy. Whether it’s through segmentation or personalisation, let us know how you’ve turned insights into actions that deliver results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Forwardrole
✨Know Your Data
As a Senior CRM Manager, you'll be expected to have a strong grasp of data-driven strategies. Brush up on your knowledge of customer segmentation and lifecycle marketing. Be ready to discuss how you've used data to influence past campaigns and drive results.
✨Showcase Leadership Skills
Since you'll be leading a team, it's crucial to demonstrate your people management experience. Prepare examples of how you've motivated and developed your team in previous roles. Highlight any successful projects where your leadership made a difference.
✨Emphasise Collaboration
This role requires working closely with various teams. Be prepared to talk about how you've collaborated with marketing, analytics, and commercial functions in the past. Share specific instances where teamwork led to improved CRM performance or campaign success.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to drive a test-and-learn culture. Think of examples where you've implemented changes based on insights from reporting and analysis. Show them how you continuously improve CRM strategies.
