At a Glance
- Tasks: Lead marketing initiatives, drive lead generation, and create engaging content across multiple channels.
- Company: Fast-paced B2B business in the heart of Manchester.
- Benefits: Competitive salary, flexible work options, and a vibrant office environment.
- Other info: Enjoy a collaborative culture with opportunities for creativity and professional growth.
- Why this job: Take ownership of marketing and make a real impact in a growing company.
- Qualifications: Proven B2B marketing experience with strong digital and content strategy skills.
The predicted salary is between 40000 - 50000 € per year.
We’re working with our client, a fast-paced B2B business, who are looking for an experienced Marketing Manager to step in on a 12-month fixed-term contract to cover maternity leave.
This is a broad, hands-on role with real ownership. You’ll take responsibility for the full marketing function – driving lead generation, strengthening brand positioning and delivering multi-channel campaigns that directly support business growth.
This is a great opportunity for a senior, all-round B2B marketer who enjoys both strategy and delivery. You’ll work closely with leadership and consultants to increase brand awareness, generate leads and support sales activity through high-quality content.
Key areas include:
- Lead Generation & Campaigns
- Planning and delivering quarterly marketing campaigns aligned to commercial goals
- Managing multi-channel campaigns across social, website and email
- Optimising funnels and reporting on campaign performance
- Social Media & Content
- Owning monthly content calendars across LinkedIn, Instagram, Facebook and TikTok
- Creating engaging, on-brand content and staying ahead of platform trends
- Monitoring performance and engagement metrics
- Brand, Website & SEO
- Strengthening employer-facing brand positioning and messaging
- Supporting website development and SEO improvements
- Refreshing existing website content and producing regular blog articles
- Using tools such as SEMRush to identify errors and opportunities
- Thought Leadership & Video
- Producing insight-led content including whitepapers and reports
- Leading a fortnightly LinkedIn newsletter
- Planning, filming, editing and publishing video content for social and web
- Sales Enablement
- Creating marketing collateral for consultants (social graphics, decks, brochures)
- Supporting proposals, tenders and awards submissions
- Aligning marketing activity with business development priorities
About You
We’re looking for someone who can confidently run a marketing function and hit the ground running.
Essential
- Proven experience in a broad, senior-level B2B marketing role
- Strong lead generation, digital marketing and content strategy expertise
- Solid knowledge of SEO, website optimisation and performance tracking
- Confident managing multiple social platforms
- Excellent copywriting and content creation skills
- Strong organisation, project management and stakeholder skills
Desirable
- Experience in recruitment, professional services or a B2B environment
Why Apply?
- Full ownership of marketing across a growing B2B business
- A varied role combining strategy, creativity and delivery
- Collaborative environment with autonomy and visibility
- Modern Manchester city-centre office
- Work from home every Wednesday
Marketing Manager - 12M FTC in Manchester employer: Forwardrole
Join a dynamic B2B business in the heart of Manchester, where you will have full ownership of the marketing function and the opportunity to make a significant impact. With a collaborative work culture that values creativity and autonomy, you'll thrive in a modern office environment while enjoying flexible working arrangements, including the chance to work from home every Wednesday. This role not only offers a chance to lead innovative marketing strategies but also provides ample opportunities for professional growth and development within a supportive team.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - 12M FTC in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and content. This is your chance to demonstrate your expertise in lead generation and brand positioning, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can drive their lead generation and support sales activity. Tailor your answers to show you understand their goals and how you can help achieve them.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be perfect for you. Plus, applying directly shows your enthusiasm and commitment to joining our team!
We think you need these skills to ace Marketing Manager - 12M FTC in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences mentioned in the job description. Highlight your B2B marketing experience and any relevant campaigns you've managed to show us you’re the perfect fit!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your background aligns with our needs. Be sure to mention your experience with lead generation and content strategy.
Showcase Your Creativity:Since this role involves creating engaging content, don’t hesitate to share examples of your work. Whether it’s social media posts or campaign results, we want to see how you’ve made an impact in previous roles!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Forwardrole
✨Know Your B2B Marketing Inside Out
Make sure you brush up on your B2B marketing knowledge before the interview. Familiarise yourself with the latest trends in lead generation, digital marketing, and content strategy. Be ready to discuss how you've successfully implemented these strategies in past roles.
✨Showcase Your Campaign Successes
Prepare specific examples of multi-channel campaigns you've managed. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share metrics that demonstrate their success. This will show your potential employer that you can deliver results.
✨Demonstrate Your Content Creation Skills
Since this role involves creating engaging content across various platforms, come prepared with samples of your work. Whether it's social media posts, blog articles, or video content, showcasing your creativity and ability to adapt to different formats will set you apart.
✨Be Ready to Discuss SEO and Analytics
Given the importance of SEO and performance tracking in this role, brush up on tools like SEMRush. Be prepared to discuss how you've used analytics to inform your marketing strategies and improve campaign performance. This shows you're data-driven and results-oriented.
