At a Glance
- Tasks: Lead digital marketing strategy and manage a dynamic team to drive brand growth.
- Company: Join one of the UK's fastest-growing oral care brands with a vibrant culture.
- Benefits: Competitive salary, direct access to the CEO, and ownership of marketing initiatives.
- Other info: Exciting opportunity to work in beauty and wellness sectors with excellent career prospects.
- Why this job: Make a real impact in a senior leadership role and shape the brand's future.
- Qualifications: 5+ years in marketing leadership with strong analytical and project management skills.
The predicted salary is between 60000 - 65000 £ per year.
We have partnered with one of the UK's fastest growingoralcarebrands, asthebusinessscales, they'relookingforanambitious Headof Digitaltotakeownershipofdigitalandmarketing endtoend.
You'llsitabovetheexistingmarketingteamandexternalagencypartners, reportingdirectlytothe CEO. Thisisaseniorleadershipseat-notafunctiontorunwithinsomeoneelse'splan, buttheplanitself.
- What You'll Be Doing
- Strategy & Leadership
- Buildandexecutetheoverallmarketinganddigitalstrategy
- Setquarterlyandannualmarketingplansagainstcompanygrowthtargets
- Leadandmanagethemarketingteam, withclearobjectivesandaccountability
- Manageagencyandfreelancerrelationships
- Identifynewchannels, partnershipsandacquisitionopportunities
- Performance Marketing
- Overseepaidadvertisingacross Meta, Tik Tok, Googleandemergingplatforms
- Workwithagenciestoimprove ROAS, CACandprofitability
- Monitor KPIsanddrivedata-ledimprovements
- Managebudgetsandforecastchannelperformance
- Influencer & Affiliate
- Leadinfluencerandaffiliatestrategy
- Scalecreatorpartnershipsandambassadorprogrammes
- Owncampaignplanning, negotiationsandperformanceanalysis
- Aligninfluenceractivitywithproductlaunchesandwiderbusinessgoals
- Social & Content
- Overseesocialactivityacross Tik Tok, Instagram, Facebook, Pinterestandemergingplatforms
- Guidecontentstrategytodriveengagement, reachandsales
- Workwiththesocialteamoncreativecampaignsandviralcontent
- Keepbrandconsistentacrosseverychannel
- CRM & Retention
- Ownemailand SMSmarketingstrategy
- Driveretention, repeatpurchaserateandcustomerlifetimevalue
- Workwiththeteammanaging Klaviyoonautomations, campaignsandsegmentation
- Buildoutloyalty, referralandretentioninitiatives
- Product Launches & Reporting
- Leadgo-to-marketstrategyfornewproductlaunches
- Coordinateintegratedcampaignsacrossbrandandsalesobjectives
- Ownmarketingreporting, dashboardsand KPItracking
- Presentinsightsandrecommendationstotheleadershipteam
What We're Looking For
Must-Have
- 5+yearsinamarketingleadershiprole
- Experiencemanagingmulti-channele-commercemarketing
- Stronggriponperformancemarketing
- Experiencemanagingmarketingteamsandagencies
- Commerciallydrivenwithastronganalyticalmindset
- Proventrackrecordscalingconsumerbrands
- Strongorganisationalandprojectmanagementskills
You’ll Stand Out If You
- Have DTCe-commerceexperience
- Haveworkedinbeauty, wellness, oralcareorconsumerproducts
- Havemanagedinfluencerandaffiliateprogrammes
- Knowyourwayaround Klaviyo, Shopifyandattributionplatforms
- What You’ll Get
- Officebasedin Altrincham
- Directlinetothe CEOandrealinfluenceoverbranddirection
- Ownershipofacategory-leadingbrand'sentiremarketingfunction
- #J-18808-Ljbffr
Head of Digital in Manchester employer: Forwardrole
Forwardrole is an exceptional employer that prioritises innovation and collaboration within the engineering consultancy space, particularly in the critical field of National Security. With a hybrid work model across vibrant locations like Gloucestershire, Manchester, and London, employees benefit from a supportive work culture that fosters professional growth and offers competitive salaries, bonuses, and comprehensive benefits. Joining Forwardrole means being part of a forward-thinking team dedicated to secure software delivery, where your contributions directly impact national safety and security.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forwardrole and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forwardrole are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forwardrole on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forwardrole. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forwardrole. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forwardrole:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forwardrole’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forwardrole
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forwardrole will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forwardrole, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
