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- Tasks: Analyse marketing performance and drive growth through data-driven insights.
- Company: Dynamic insurance business focused on digital innovation.
- Benefits: Competitive salary, flexible office days, and opportunities for professional development.
- Other info: Join a collaborative team with a focus on career growth and learning.
- Why this job: Make a real impact by shaping marketing strategies with your analytical skills.
- Qualifications: Experience in marketing analytics and proficiency in GA4 and GTM.
The predicted salary is between 45000 - 65000 £ per year.
We’re working with a data‑driven insurance business to hire a Marketing Analyst – App, Digital & Customer. This role is a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.
This role sits at the intersection of performance marketing, attribution, and back‑end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business. Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention.
You’ll act as the go‑to person for marketing analytics, partnering closely with marketing, data and commercial teams. The key areas covered are:
- Digital performance (GA4, GTM – on site, app and paid channels)
- Attribution (AppsFlyer, cross-platform measurement)
- Data & reporting (Power BI, SQL)
Role & Responsibilities:
- Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised
- Analysing digital marketing performance across paid channels, with a focus on improving efficiency, conversion and ROI
- Ensuring tracking accuracy across complex web and app journeys, including support for CRO and funnel analysis
- Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies
- Supporting the move towards more advanced, LTV‑led attribution and measurement
- Building and maintaining dashboards that provide a clear view of CAC, LTV, ROAS and conversion performance
- Working directly with raw data where needed to improve reporting accuracy and trust in the numbers
- Delivering customer and commercial insight through cohort and segmentation analysis, identifying what drives high‑value customers
- Supporting marketing, pricing and product decisions with actionable, data‑led recommendations
- Analysing CRM and lifecycle performance to identify opportunities to improve conversion, retention and reactivation
Skills & Experience:
- Extensive experience in marketing, digital or growth analytics – covering on‑site, app, digital marketing channels, CRM and customer
- Advanced user of GA4 and GTM
- Experience using reporting tools such as Power BI (or similar)
- Advanced Excel, SQL experience is ideal but not essential
- Delivering performance insights for on‑site, digital channels, and app, along with customer insights
- Proven experience working with Google Ads / Meta measurement, paid media measurement and cross‑platform attribution
- A clear communicator who can translate complex analysis into insight that drives action
- Experience with the following tools (or similar) is of interest (not essential): Bloomreach (knowledge of CRM/segmentation/lifecycle analysis), AppsFlyer (or similar, e.g. Firebase) (app analysis / mobile attribution)
Marketing Analyst - App, Digital & Customer in London employer: Forwardrole
Contact Detail:
Forwardrole Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst - App, Digital & Customer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing analytics work. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of GA4, GTM, and other tools mentioned in the job description. Be ready to discuss how you've used data to drive marketing decisions in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Analyst - App, Digital & Customer in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience with GA4, GTM, and any relevant tools like Power BI. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing analytics and how you can contribute to our team's success. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: In your application, don’t shy away from showcasing your analytical prowess. Share examples of how you've used data to drive decisions or improve performance in previous roles. We’re all about data-driven insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Forwardrole
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and any other tools mentioned in the job description. Familiarise yourself with their functionalities and how they can be used to analyse marketing performance. Being able to discuss specific examples of how you've used these tools in past roles will really impress your interviewers.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and reporting. Bring examples of dashboards you've built or insights you've derived from data. Highlight how your analytical skills have led to actionable recommendations that improved marketing performance, as this is crucial for the role.
✨Understand Attribution Models
Brush up on different attribution models and be ready to explain how they impact marketing decisions. Discuss any experience you have with AppsFlyer or similar tools, and how you’ve resolved discrepancies in performance measurement. This shows you understand the complexities of marketing analytics.
✨Communicate Clearly and Confidently
Practice explaining complex data insights in a simple way. The ability to translate data into actionable insights is key for this role. Use examples from your previous work where you successfully communicated findings to non-technical stakeholders, demonstrating your clear communication skills.