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- Tasks: Lead digital marketing strategy and guide a talented team to drive growth.
- Company: Fast-growing B2C eCommerce business with a dynamic culture.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Join a vibrant team focused on ambitious growth targets.
- Why this job: Shape the future of digital marketing and make a real impact on customer engagement.
- Qualifications: Proven B2C eCommerce experience and strong leadership skills.
The predicted salary is between 60000 - 70000 £ per year.
Lead the strategic planning of digital marketing activity and guide a high-performing in-house team.
Location: Bolton (Hybrid – 3 days in office)
Salary: £60,000 – £70,000
We’re working with a fast-growing B2C eCommerce business that’s now looking to hire an experienced Digital Marketing Manager to continue scaling its online presence and customer base.
The Role:
As Digital Marketing Manager, you’ll take ownership of the digital marketing strategy and planning roadmap, ensuring all marketing activity aligns with commercial growth objectives. Rather than focusing on hands-on channel management, your role will centre around strategic planning, performance oversight, and team leadership. You’ll lead a team of four digital specialists, setting direction across acquisition, retention, and customer experience to ensure marketing investment delivers measurable commercial impact. This role is ideal for someone with strong B2C eCommerce experience who enjoys building strategy, driving planning cycles, and leading teams to deliver against ambitious growth targets.
Key Responsibilities:
- Develop and own the overall digital marketing strategy and planning roadmap.
- Lead and manage a team of 4 digital marketing specialists, setting direction and ensuring delivery against strategic goals.
- Oversee performance across digital acquisition channels including PPC, paid social, SEO, and affiliates, ensuring activity aligns with wider business objectives.
- Work with channel specialists to define budgets, investment strategy, and long-term growth plans.
- Translate commercial objectives into clear digital marketing plans, forecasts, and performance targets.
- Partner with senior marketing leadership to align marketing activity with revenue growth and customer acquisition strategy.
- Oversee eCommerce performance strategy, identifying opportunities to improve conversion rate, AOV, and overall customer journey.
- Support promotional planning, campaign calendars, and digital trading strategy.
If you wish to be considered for the role then APPLY NOW! or call 07514950292 or email elliott@forwardrole.com for more information.
Senior Digital Marketing Manager in Farnworth employer: Forwardrole
Contact Detail:
Forwardrole Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Manager in Farnworth
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space and let them know you're on the lookout for opportunities. You never know who might have the inside scoop on a role that’s perfect for you.
✨Tip Number 2
Showcase your expertise! Create a personal website or portfolio that highlights your past successes in digital marketing. Include case studies, metrics, and any cool projects you've led – this will make you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in digital marketing. Be ready to discuss how you can lead a team and drive strategic planning. We want to see your passion for eCommerce and how you can help scale a business!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Digital Marketing Manager in Farnworth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Digital Marketing Manager. Highlight your experience in B2C eCommerce and any leadership roles you've had, as we want to see how you can lead our team effectively.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how your strategic planning skills can help us scale our online presence. Keep it engaging and relevant!
Showcase Your Achievements: When detailing your past experiences, focus on measurable outcomes. We love numbers! Share specific examples of how your strategies have driven growth or improved performance in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Forwardrole
✨Know Your Digital Marketing Strategy
Before the interview, make sure you’re well-versed in the latest trends and strategies in digital marketing. Be ready to discuss how you would develop and own a digital marketing strategy that aligns with commercial growth objectives, as this is crucial for the role.
✨Showcase Your Leadership Skills
Since you'll be leading a team of four digital specialists, prepare examples of how you've successfully managed teams in the past. Highlight your experience in setting direction and ensuring delivery against strategic goals, as this will demonstrate your capability to lead effectively.
✨Understand Performance Metrics
Brush up on key performance indicators relevant to digital marketing, such as PPC, SEO, and customer acquisition costs. Be prepared to discuss how you’ve overseen performance across these channels and how you can ensure that marketing investments deliver measurable commercial impact.
✨Align with Business Objectives
Familiarise yourself with the company’s business objectives and think about how your digital marketing plans can support them. During the interview, articulate how you would translate commercial objectives into clear digital marketing plans and forecasts, showing that you can think strategically.