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- Tasks: Analyse marketing performance and drive data-led decisions for growth.
- Company: Dynamic insurance business focused on data-driven marketing.
- Benefits: Competitive salary, flexible office days, and opportunities for professional development.
- Other info: Collaborative environment with a focus on innovation and career advancement.
- Why this job: Make a real impact by optimising marketing strategies and driving customer engagement.
- Qualifications: Experience in marketing analytics and proficiency in GA4 and GTM.
The predicted salary is between 45000 - 65000 £ per year.
We’re working with a data‑driven insurance business to hire a Marketing Analyst – App, Digital & Customer. This role sits at the intersection of performance marketing, attribution, and back‑end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business.
Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention. You’ll act as the go‑to person for marketing analytics, partnering closely with marketing, data and commercial teams.
The key areas covered are:
- Digital performance (GA4, GTM – on site, app and paid channels)
- Attribution (AppsFlyer, cross-platform measurement)
- Data & reporting (Power BI, SQL)
Role & Responsibilities:
- Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised
- Analysing digital marketing performance across paid channels, with a focus on improving efficiency, conversion and ROI
- Ensuring tracking accuracy across complex web and app journeys, including support for CRO and funnel analysis
- Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies
- Supporting the move towards more advanced, LTV‑led attribution and measurement
- Building and maintaining dashboards that provide a clear view of CAC, LTV, ROAS and conversion performance
- Working directly with raw data where needed to improve reporting accuracy and trust in the numbers
- Delivering customer and commercial insight through cohort and segmentation analysis, identifying what drives high‑value customers
- Supporting marketing, pricing and product decisions with actionable, data‑led recommendations
- Analysing CRM and lifecycle performance to identify opportunities to improve conversion, retention and reactivation
Skills & Experience:
- Extensive experience in marketing, digital or growth analytics – covering on‑site, app, digital marketing channels, CRM and customer
- Advanced user of GA4 and GTM
- Experience using reporting tools such as Power BI (or similar)
- Advanced Excel, SQL experience is ideal but not essential
- Delivering performance insights for on‑site, digital channels, and app, along with customer insights
- Proven experience working with Google Ads / Meta measurement, paid media measurement and cross‑platform attribution
- A clear communicator who can translate complex analysis into insight that drives action
- Experience with the following tools (or similar) is of interest (not essential): Bloomreach (knowledge of CRM/segmentation/lifecycle analysis), AppsFlyer (or similar, e.g. Firebase) (app analysis / mobile attribution)
Marketing Analyst - App, Digital & Customer in England employer: Forwardrole
Contact Detail:
Forwardrole Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analyst - App, Digital & Customer in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing analytics work. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of GA4, GTM, and other tools mentioned in the job description. Be ready to discuss how you've used these in past roles to drive results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Analyst - App, Digital & Customer in England
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your experience with data analysis tools like GA4, GTM, and Power BI. We want to see how you've used these tools to drive marketing decisions and improve performance.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background to our needs.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, so avoid jargon unless it's relevant to the role. Show us you can communicate complex ideas simply!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Forwardrole
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and Power BI. Brush up on how these tools work together to provide insights into marketing performance. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss how you've analysed digital marketing performance in the past. Bring examples of how your insights led to improved efficiency or ROI. This role is all about data-driven decisions, so demonstrating your analytical prowess is key.
✨Understand Attribution Models
Familiarise yourself with different attribution models and be ready to explain how they impact marketing effectiveness. Discuss any experience you have with AppsFlyer or similar tools, as this will highlight your understanding of cross-platform measurement.
✨Communicate Clearly and Confidently
Practice translating complex data into actionable insights. The ability to communicate findings clearly to non-technical stakeholders is crucial. Prepare a few examples where your insights drove marketing or product decisions to illustrate your communication skills.