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- Tasks: Lead a dynamic marketing team and drive customer acquisition through innovative digital strategies.
- Company: Fast-growing medical provider with a focus on personalised patient care.
- Benefits: Competitive salary, meaningful work, and the chance to shape the future of healthcare marketing.
- Other info: Join us at an exciting growth stage and help transform patient experiences.
- Why this job: Make a real impact in a senior role while working in a purpose-driven environment.
- Qualifications: Experience in digital marketing and team leadership skills.
The predicted salary is between 50000 - 57000 £ per year.
This is a rare chance to step into the most senior marketing role at a company that's genuinely growing fast. You'll own the entire marketing function including: paid social, organic content, email, channel strategy, all while leading and bringing real structure to a team of three. If you want a role where you can make your mark, this is it. You’ll be the most senior person in the marketing team, so expect to both set the strategy and roll up your sleeves.
Key Responsibilities
- Leading and structuring the internal marketing team - setting priorities, ways of working, and holding the team accountable to results
- Driving customer acquisition through paid social (Meta, TikTok) and expanding into new channels - affiliates, email, emerging platforms
- Owning and overseeing content creation - from campaign concepts to filming days and social output
- Managing external agencies and partners, holding them to clear KPIs and timelines
- Monitoring funnel performance - CAC, ROAS, conversion rates - and using data to inform every decision
- Ensuring all marketing activity meets healthcare advertising regulations and compliance requirements
- Reporting on performance to senior leadership and the Board
About the Business
We’re a nationwide remote medical provider operating in a fast-growing, innovative area of private healthcare. Our clinician‑led service delivers bespoke, personalised treatment plans to patients across the UK, and we’re Care Quality Commission registered. We’re at an exciting stage of growth and looking for the right people to help shape where we go next. The work is genuinely meaningful, our patients experience real, life‑changing outcomes, and that sense of purpose runs through everything we do.
Digital Marketing Manager employer: Forwardrole
Contact Detail:
Forwardrole Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best marketing campaigns and results. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can lead their team and drive customer acquisition effectively. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Digital Marketing Manager role. Highlight your leadership experience and any successful campaigns you've managed, especially in paid social and content creation.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about digital marketing and how you can contribute to our growth. Share specific examples of how you've driven customer acquisition and improved marketing performance in previous roles.
Showcase Your Data Skills: Since data-driven decisions are key in this role, mention any tools or methods you've used to monitor performance metrics like CAC and ROAS. We want to see how you’ve used data to inform your strategies!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Forwardrole
✨Know Your Stuff
Make sure you’re well-versed in digital marketing trends, especially around paid social and content creation. Brush up on the latest strategies for platforms like Meta and TikTok, as well as any emerging channels. This will show that you’re not just a candidate but a passionate expert ready to lead.
✨Showcase Your Leadership Skills
Since this role involves leading a team, be prepared to discuss your leadership style and past experiences. Think of specific examples where you’ve successfully structured a team or driven results. Highlight how you hold teams accountable and set clear priorities.
✨Data is Your Best Friend
Familiarise yourself with key performance metrics like CAC, ROAS, and conversion rates. Be ready to discuss how you’ve used data to inform decisions in previous roles. This will demonstrate your analytical skills and your ability to drive customer acquisition effectively.
✨Understand Compliance and Regulations
Given the healthcare context, it’s crucial to understand advertising regulations. Do some research on compliance requirements in healthcare marketing. Being knowledgeable about these aspects will show that you take the role seriously and are prepared to navigate the complexities involved.