Forward Role, partnering with a fast-growing luxury fashion business, is seeking a CRM Specialist in London. The role focuses on building and delivering the CRM retention and lifecycle strategy, using customer data to drive personalised journeys, engagement and long-term value.
You will own segmentation, incentives and communications, work cross-functionally to align CRM with wider priorities, and lead analytics including cohort analysis and LTV to drive incremental growth.
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