At a Glance
- Tasks: Lead paid media strategy across platforms like Meta, TikTok, and Google.
- Company: Fast-growing healthcare/beauty eCommerce brand with a strong founder story.
- Benefits: Competitive salary, hybrid work model, and immediate impact on growth.
- Other info: Join a passionate team and shape the future of a thriving brand.
- Why this job: Own your campaigns and drive real change in a dynamic environment.
- Qualifications: 3+ years in paid social/search with proven eCommerce success.
The predicted salary is between 50000 - 60000 £ per year.
Forward Role are recruiting on behalf of a fast-growing healthcare/beauty eCommerce brand for a Performance Marketing Manager to take ownership of paid media strategy and execution. This is a business with real momentum - a strong founder story, a loyal and fast-growing customer base, and ambitious plans for further UK and international growth. Paid media sits right at the centre of that growth, and this role will be the one shaping it!
The Role
- You’ll own paid campaigns end-to-end across Meta, TikTok, Google (Search, Shopping, Performance Max & YouTube), and emerging channels such as Pinterest and Snapchat.
- You’ll work directly with the Head of Marketing, CEO and eCommerce Manager, partner closely with an in-house creative team, and use data to drive every decision — from budget allocation to creative testing to scaling what works.
- This is a hands‑on role with genuine ownership from day one, in a fast‑paced, high‑growth environment where your ideas will be felt immediately.
What You’ll Be Doing
- Managing campaign setup, budget allocation, audience strategy and bid optimisation across all major paid channels.
- Running continuous creative testing — new hooks, formats and messaging — and briefing UGC concepts with the in‑house creative team.
- Monitoring and reporting on ROAS, MER, CPA, CAC, AOV, CVR, LTV and revenue by channel.
- Driving improvements across landing pages, funnel conversion, targeting and attribution.
- Working closely with Marketing, Creative, CRM and TikTok Live teams to keep everything aligned to commercial priorities.
What We’re Looking For
- 3+ years managing paid social and paid search campaigns, with proven success scaling an eCommerce brand.
- Strong hands‑on experience with Meta Ads Manager, TikTok Ads and Google Ads.
- Confident using GA4, Shopify and reporting/attribution tools.
- Highly analytical, commercially minded, and comfortable making decisions from data.
- Experience in beauty, wellness, health or FMCG is a strong plus, as is familiarity with Klaviyo, TikTok Shop, CRO or platforms like Triple Whale or Northbeam.
If you want real ownership of paid media strategy in a brand that's genuinely growing, and you'd rather be building the acquisition engine than maintaining someone else’s, I'd love to hear from you.
Performance Marketing Manager Hybrid in Altrincham employer: Forwardrole
Forwardrole is an exceptional employer that prioritises innovation and collaboration within the engineering consultancy space, particularly in the critical field of National Security. With a hybrid work model across vibrant locations like Gloucestershire, Manchester, and London, employees benefit from a supportive work culture that fosters professional growth and offers competitive salaries, bonuses, and comprehensive benefits. Joining Forwardrole means being part of a forward-thinking team dedicated to secure software delivery, where your contributions directly impact national safety and security.
