Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic CRM team and shape innovative customer engagement strategies.
- Company: Join a thriving e-commerce brand in the premium home and lifestyle sector.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make a significant impact during an exciting transformation phase of the company.
- Qualifications: 3+ years in CRM with hands-on experience in email marketing and automation.
- Other info: Collaborative environment with a focus on data-driven decision making.
The predicted salary is between 34000 - 42500 £ per year.
Forward Role are working with an e-commerce brand operating in the premium home and lifestyle space. Established for over 15 years, the business has experienced exceptional growth in recent years and is now stepping into an exciting new phase.
Historically sales-led, the business is now shifting into a more structured, strategically driven organisation, with a strong focus on brand, customer experience, and sustainable growth across channels. This is a unique opportunity to join during a pivotal transformation period and make a big impact quickly.
The Role:
- Leading a CRM team of three within a 12-strong marketing team, you will take full ownership of CRM, shaping the strategy from the ground up while staying hands-on day to day.
- This is a role for a data-driven CRM Manager who enjoys balancing execution with long-term thinking.
- You will own and optimise the email programme, build smart automated lifecycle journeys, and lead the move into SMS and WhatsApp, working closely with internal teams to drive stronger engagement, retention, and customer lifetime value as the business grows.
Responsibilities:
- Own and optimise daily CRM activity across email and automated journeys to drive engagement and performance.
- Build and improve multi-channel customer journeys across email, SMS, and WhatsApp to boost conversion and retention.
- Lead Bloomreach campaigns, automations, segmentation, and personalisation while ensuring best-practice use.
- Work closely with Marketing, Creative, E-commerce, Product teams, and external partners to align CRM with launches and promotions.
- Analyse performance, improve deliverability and list health, and turn insights into actions that grow revenue and customer engagement.
What we are looking for:
- 3+ years in CRM, lifecycle, or email marketing with a proven track record of driving revenue and retention.
- Hands-on experience with Bloomreach and building automated journeys, segmentation, and A/B tests.
- Strong understanding of SMS and WhatsApp as part of a multi-channel lifecycle strategy.
- Data-driven with the ability to interpret insights and turn them into action, plus excellent communication and project skills.
- Comfortable in a scaling business with evolving processes and a passion for consumer brands.
CRM Manager in Warrington employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM successes. This will help you stand out during interviews and demonstrate your hands-on experience with tools like Bloomreach.
✨Tip Number 3
Prepare for interviews by researching the company’s current CRM strategies. Be ready to discuss how you can contribute to their transformation and growth, especially in areas like SMS and WhatsApp engagement.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you a better chance of landing that dream job. Keep an eye on our updates!
We think you need these skills to ace CRM Manager in Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with email marketing, automated journeys, and any relevant tools like Bloomreach. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for CRM and consumer brands, and explain how you can contribute to our exciting transformation. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills: Since this role is all about being data-driven, don’t forget to mention specific examples of how you've used data to drive engagement and retention in past roles. We’re keen to see your analytical side in action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need right there!
How to prepare for a job interview at Forward Role
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially around Bloomreach. Be ready to discuss how you've used it in the past to drive engagement and retention. Prepare specific examples of successful campaigns you've led.
✨Showcase Your Data Skills
Since this role is data-driven, come prepared with insights from your previous roles. Think about how you've interpreted data to improve customer journeys or boost revenue. Being able to talk numbers will impress them!
✨Understand Multi-Channel Strategies
Familiarise yourself with SMS and WhatsApp as part of a multi-channel strategy. Be ready to share your thoughts on how these channels can enhance customer engagement and retention, and maybe even suggest innovative ideas.
✨Align with Their Vision
Research the company’s recent growth and transformation. Show enthusiasm for their shift towards a more structured approach and be ready to discuss how you can contribute to their goals in brand and customer experience.
