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- Tasks: Manage and optimise paid search and social campaigns for e-commerce brands.
- Company: Established homeware retailer with a strong digital presence and ambitious growth plans.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Exciting opportunity in a high-growth environment with a focus on e-commerce.
- Why this job: Join a dynamic team and make a real impact on marketing strategies from day one.
- Qualifications: Minimum 2 years of PPC experience and strong analytical skills required.
The predicted salary is between 37000 - 37000 £ per year.
Forward Role are proud to be partnering with one of Yorkshire's most established homeware retailers - a UK manufacturer and digital retailer that designs and produces everything in-house. With over two million products delivered nationwide, an 'Excellent' Trustpilot rating, and a team of around 300 people, this is a business with real scale and serious ambition for further growth!
The role involves reporting into the Paid Media Manager, where the Snr Paid Media Executive will take ownership of paid search and paid social across a portfolio of e-commerce brands. This is a hands-on role with genuine influence over budget and strategy from day one.
Key responsibilities:- Manage and optimise paid search campaigns across Google Ads and Microsoft Advertising, driving market share growth while maintaining spend efficiency.
- Drive remarketing and upper-funnel prospecting through paid social channels including Meta, Pinterest and TikTok.
- Manage cross-channel campaign alignment to prevent audience overlap and maximise budget efficiency.
- Conduct regular SQR analysis, implementing negative keyword strategies and refining campaign structures to improve performance.
- Run A/B tests across ad copy, creative assets, landing pages and shopping feeds.
- Manage and optimise shopping feeds through product selection, titles and imagery.
- Identify new target audiences through keyword and audience research, developing new campaigns accordingly.
- Build and maintain PPC and e-commerce reporting to support data-driven decision making across the business.
- Minimum 2 years of PPC experience, in-house or at agency level.
- Proven track record managing paid search and shopping campaigns on Google Ads and Microsoft Advertising.
- Strong analytical skills with the ability to interpret large data sets and make clear recommendations.
- Proficient in Google Analytics 4.
- Genuine interest in e-commerce and an understanding of cross-channel interactions.
- Highly self-motivated and commercially focused.
- Experience managing paid social campaigns on Meta, Pinterest, YouTube or TikTok.
- Knowledge of attribution modelling and performance forecasting.
- Strong Excel and Google Sheets skills.
If you are an ambitious paid media professional looking for your next challenge with a high-growth Yorkshire business, we would love to hear from you. Please get in touch for a confidential conversation.
Locations
Senior Paid Media Executive Hybrid in Wakefield, Yorkshire employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Executive Hybrid in Wakefield, Yorkshire
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best paid media campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show genuine interest in the company and their goals, especially how you can help them grow their e-commerce presence.
✨Tip Number 4
Don’t forget to apply through our website! We’re always updating our listings, so keep an eye out for new opportunities that match your skills and ambitions. Let’s get you that dream job!
We think you need these skills to ace Senior Paid Media Executive Hybrid in Wakefield, Yorkshire
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Media Executive role. Highlight your PPC experience and any specific campaigns you've managed that align with the job description. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about e-commerce and how your analytical skills can drive results. We love seeing genuine enthusiasm, so let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on your achievements in previous roles. Use metrics to demonstrate your impact, like increased market share or improved campaign performance. Numbers speak volumes, and we want to see yours!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you can easily keep an eye on other opportunities we have available!
How to prepare for a job interview at Forward Role
✨Know Your Numbers
Make sure you brush up on your PPC metrics and analytics. Be ready to discuss specific campaigns you've managed, the results you achieved, and how you optimised them. This shows you’re not just familiar with the tools but can also drive real results.
✨Showcase Your Creativity
Since this role involves A/B testing and creative assets, come prepared with examples of successful ad copy or campaigns you've worked on. Highlight your thought process behind the creative decisions and how they impacted performance.
✨Understand the Brand
Do your homework on the homeware retailer and its e-commerce brands. Familiarise yourself with their product range, target audience, and current marketing strategies. This will help you tailor your answers and demonstrate genuine interest in the company.
✨Ask Insightful Questions
Prepare some thoughtful questions about their paid media strategy and future goals. This not only shows your enthusiasm for the role but also gives you a chance to assess if the company aligns with your career aspirations.