At a Glance
- Tasks: Analyse digital marketing performance and optimise strategies for growth.
- Company: Data-driven insurance business with a focus on innovation.
- Benefits: Competitive salary, flexible work, and opportunities for professional development.
- Other info: Join a dynamic team with a strong focus on career growth.
- Why this job: Make a real impact by driving marketing effectiveness and insights.
- Qualifications: Experience in marketing analytics and proficiency in GA4 and GTM.
The predicted salary is between 45000 - 65000 € per year.
We're working with a data-driven insurance business to hire a Web Marketing Analyst – App, Digital & Customer - a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.
This role sits at the intersection of performance marketing, attribution, and back-end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business.
Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention.
You'll act as the go-to person for marketing analytics, partnering closely with marketing, data and commercial teams. The key areas covered are:
- Digital performance (GA4, GTM – on site, app and paid channels)
- Attribution (AppsFlyer, cross-platform measurement)
- Data & reporting (Power BI, SQL)
Role & Responsibilities:
- Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised
- Analysing digital marketing performance across paid channels, with a focus on improving efficiency, conversion and ROI
- Ensuring tracking accuracy across complex web and app journeys, including support for CRO and funnel analysis
- Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies
- Supporting the move towards more advanced, LTV-led attribution and measurement
- Building and maintaining dashboards that provide a clear view of CAC, LTV, ROAS and conversion performance
- Working directly with raw data where needed to improve reporting accuracy and trust in the numbers
- Delivering customer and commercial insight through cohort and segmentation analysis, identifying what drives high-value customers
- Supporting marketing, pricing and product decisions with actionable, data-led recommendations
- Analysing CRM and lifecycle performance to identify opportunities to improve conversion, retention and reactivation
Skills & Experience:
- Extensive experience in marketing, digital or growth analytics – covering on-site, app, digital marketing channels, CRM and customer
- Advanced user of GA4 and GTM
- Experience using reporting tools such as Power BI (or similar)
- Advanced Excel, SQL experience is ideal but not essential
- Delivering performance insights for on-site, digital channels, and app, along with customer insights
- Proven experience working with Google Ads / Meta measurement, paid media measurement and cross-platform attribution
- A clear communicator who can translate complex analysis into insight that drives action
- Experience with the following tools (or similar) is of interest (not essential): Bloomreach (knowledge of CRM/segmentation/lifecycle analysis), AppsFlyer (or similar, e.g. Firebase) (app analysis / mobile attribution)
Marketing Analyst - App, Digital & Customer (1 day a month in office) in Tarporley employer: Forward Role
Join a forward-thinking insurance business in Cheshire West that values data-driven decision-making and offers a collaborative work culture. With a focus on employee growth, you will have the opportunity to develop your skills in a dynamic environment while enjoying the flexibility of working remotely, with just one day a month in the office. The company fosters innovation and provides access to cutting-edge tools, ensuring you can make a meaningful impact on marketing effectiveness and customer insights.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst - App, Digital & Customer (1 day a month in office) in Tarporley
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects and insights. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of GA4, GTM, and other tools mentioned in the job description. Be ready to discuss how you've used these in past roles to drive results.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to stay updated on new roles as they come in.
We think you need these skills to ace Marketing Analyst - App, Digital & Customer (1 day a month in office) in Tarporley
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience with GA4, GTM, and any relevant tools like Power BI. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing analytics and how you can contribute to our team. Keep it concise but impactful – we love a good story!
Showcase Your Data Skills:Since this role is all about data, make sure to include specific examples of how you've used data to drive decisions in previous roles. We want to see your analytical prowess in action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Forward Role
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and any other tools mentioned in the job description. Brush up on how they work together to track performance and attribution. Being able to discuss your experience with these tools confidently will show that you're ready to hit the ground running.
✨Prepare for Data-Driven Discussions
Since this role is all about data, be prepared to talk about specific metrics you've worked with, like CAC, LTV, and ROAS. Have examples ready that demonstrate how your insights led to actionable changes in marketing strategies. This will highlight your analytical skills and your ability to drive results.
✨Showcase Your Communication Skills
You’ll need to translate complex data into clear insights for various teams. Practice explaining a past project or analysis in simple terms. This will help you demonstrate that you can communicate effectively with both technical and non-technical stakeholders.
✨Research the Company and Its Market
Understand the insurance industry and the company’s position within it. Familiarise yourself with their marketing strategies and any recent campaigns. This knowledge will not only impress your interviewers but also allow you to ask insightful questions, showing your genuine interest in the role.
