Paid Media Manager
Prestwich, Greater Manchester | Full time, office based
£40,000 to £45,000
Forward Role are proud to be supporting our client, an established UK home improvement specialist with nationwide installation teams, finance options and a strong reputation with customers. Leads drive the whole business, and they are now bringing paid search and paid social in house for the first time. You would be the very first Paid Media Manager they hire, at a very exciting time of growth for the team!
It's a hands-on role in a small, close-knit marketing team, reporting to the Head of Marketing. You'll have real influence from day one, and the freedom to build the function your way.
What you'll be doing
Activating, optimising and strategising lead generation campaigns across Google, Microsoft, Meta and TikTok
Testing emerging channels and formats as you see fit, with the backing to try new things
Optimising for lead quality and cost per sale, not just cost per lead
Owning conversion tracking and reporting, and linking ad spend to appointments and revenue
Taking over from any existing external activity and setting up the processes, dashboards and ways of working for the new in-house function
Advising on budget, forecasting and how paid media fits alongside TV, print, direct mail and organic activity
Briefing creative and working with web and sales teams to improve landing pages and lead conversion
What you'll bring
Proven hands-on experience running paid search and paid social lead generation, in house or agency side
Strong Google Ads and Meta experience, plus Microsoft Ads and TikTok, or the appetite to learn them quickly
Confidence with GA4, Google Tag Manager, conversion tracking and attribution
A commercial mindset and a track record of improving cost per lead and lead quality
A curious, proactive approach, and comfort rolling your sleeves up in a small team
Desirable: experience in home improvement or other high-ticket lead generation, CRM and offline conversion imports, and setting up or bringing a paid function in house
What's on offer
£40,000 to £45,000 depending on experience
The chance to build and own paid media for an established, growing brand
Freedom to test, experiment and trial new channels
A small team where your work is visible and your ideas are heard
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
TPBN1_UKTJ
Paid Media Manager in Radcliffe employer: Forward Role
As a Data Platform Architect with us, you'll be part of a dynamic and innovative team dedicated to shaping the future of our data architecture. We offer a collaborative work culture that values your expertise and encourages knowledge-sharing, ensuring you have the opportunity to grow and make a significant impact on a business-critical programme. Located in the South West, our hybrid working model provides flexibility while fostering strong team connections, making us an excellent employer for those seeking meaningful and rewarding employment.
