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- Tasks: Lead and optimise PPC strategies across multiple platforms for targeted traffic and conversions.
- Company: Dynamic engineering company with a friendly marketing team.
- Benefits: Competitive salary, bonus, and flexible working arrangements.
- Why this job: Make a real impact in a fast-paced environment while honing your PPC skills.
- Qualifications: 2+ years of PPC campaign management experience and strong analytical skills.
- Other info: Immediate start required; great opportunity for career growth in a supportive team.
The predicted salary is between 35000 - 45000 £ per year.
PPC Specialist – 12 month FTC
Salary £35-45k + bonus
Preston – 1-2 days a week in office
Are you a seasoned PPC expert ready to take on a dynamic role within a multi-business environment? Forward Role are supporting our client operating within the Engineering sector to recruit a Group PPC Specialist to lead, innovate, and optimise PPC strategies, online visibility, targeted traffic, and conversions through data-driven paid search initiatives. This is a temporary contract to cover a period of maternity for up to 12 months.
As the standalone PPC specialist, you will be 'hands on' across several Google & Meta Ads accounts with a range of budgets, some operating within eCommerce and some Lead Gen capacities. Working as part of a small, close-knit and friendly marketing team, you will be reporting directly into the Group Marketing Director to build the overarching Paid strategy!
As the Group PPC Specialist, you will:
- Develop PPC Strategies tailored to the unique needs of each company, aligned with overarching business objectives.
- Manage Campaigns on platforms like Google Ads, Bing Ads, and social media networks (e.g., Facebook, LinkedIn).
- Conduct Keyword Research to identify growth opportunities and refine targeting.
- Create Engaging Ad Copy and collaborate with content/design teams for seamless user journeys.
- Monitor Performance Metrics such as CTR, CPC, and ROAS, delivering actionable insights to stakeholders.
- Run A/B Tests and apply results to enhance campaign performance.
2+ years managing PPC campaigns, either in in-house or agency environments.
Analytical mindset with data interpretation expertise.
PLEASE NOTE: due to this position being a contract role, its urgent nature requires candidates who are able to commence work by latest early March.
Pay Per Click - Specialist in Preston employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Pay Per Click - Specialist in Preston
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with PPC communities online. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and case studies. Be ready to discuss your strategies and how you've optimised campaigns in the past. Confidence is key!
✨Tip Number 4
Don’t forget to check our website regularly for new opportunities! We’re always updating our listings, so keep an eye out for roles that match your skills and experience.
We think you need these skills to ace Pay Per Click - Specialist in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Specialist role. Highlight your experience with Google Ads and Meta Ads, and don’t forget to mention any successful campaigns you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Share specific examples of your PPC strategies and how they’ve driven results. We love a good story that showcases your skills!
Show Off Your Analytical Skills: Since this role requires an analytical mindset, make sure to include any relevant metrics or performance improvements from your past campaigns. We’re looking for someone who can interpret data and turn insights into action!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and keep track of all the amazing candidates. Plus, you’ll find more info about the role and our company there!
How to prepare for a job interview at Forward Role
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, especially around Google Ads and Meta Ads. They’ll want to see that you can talk the talk and walk the walk!
✨Show Off Your Analytical Skills
Since this role requires an analytical mindset, prepare to showcase how you've used data to drive decisions in your previous campaigns. Bring examples of performance metrics you've monitored, like CTR and CPC, and be ready to explain how you’ve improved them.
✨Tailor Your Approach
Understand the unique needs of the company you're interviewing with. Research their current PPC strategies and think about how you could enhance them. This shows initiative and that you’re already thinking about how to contribute to their goals.
✨Be Ready for A/B Testing Questions
A/B testing is crucial in PPC, so expect questions about your experience with it. Prepare to discuss specific tests you've run, what you learned from them, and how you applied those insights to improve campaign performance.