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- Tasks: Lead a dynamic CRM team and shape innovative customer engagement strategies.
- Company: Join a thriving e-commerce brand in the premium home and lifestyle sector.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make a significant impact during an exciting transformation phase of the company.
- Qualifications: 3+ years in CRM with hands-on experience in email marketing and automation.
- Other info: Collaborative environment with a focus on data-driven decision making.
The predicted salary is between 34000 - 46000 £ per year.
£40k - £50k Hybrid working Cheshire. Forward Role are working with an e-commerce brand operating in the premium home and lifestyle space. Established for over 15 years, the business has experienced exceptional growth in recent years and is now stepping into an exciting new phase.
Historically sales-led, the business is now shifting into a more structured, strategically driven organisation, with a strong focus on brand, customer experience, and sustainable growth across channels. This is a unique opportunity to join during a pivotal transformation period and make a big impact quickly.
The Role:
- Leading a CRM team of three within a 12-strong marketing team, you'll take full ownership of CRM, shaping the strategy from the ground up while staying hands-on day to day.
- This is a role for a data-driven CRM Manager who enjoys balancing execution with long-term thinking.
- You'll own and optimise the email programme, build smart automated lifecycle journeys, and lead the move into SMS and WhatsApp, working closely with internal teams to drive stronger engagement, retention, and customer lifetime value as the business grows.
Responsibilities:
- Own and optimise daily CRM activity across email and automated journeys to drive engagement and performance.
- Build and improve multi-channel customer journeys across email, SMS, and WhatsApp to boost conversion and retention.
- Lead Bloomreach campaigns, automations, segmentation, and personalisation while ensuring best-practice use.
- Work closely with Marketing, Creative, E-commerce, Product teams, and external partners to align CRM with launches and promotions.
- Analyse performance, improve deliverability and list health, and turn insights into actions that grow revenue and customer engagement.
What we're looking for:
- 3+ years in CRM, lifecycle, or email marketing with a proven track record of driving revenue and retention.
- Hands-on experience with Bloomreach and building automated journeys, segmentation, and A/B tests.
- Strong understanding of SMS and WhatsApp as part of a multi-channel lifecycle strategy.
- Data-driven with the ability to interpret insights and turn them into action, plus excellent communication and project skills.
- Comfortable in a scaling business with evolving processes and a passion for consumer brands.
CRM Manager in Preston employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Preston
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on a job opening or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRM successes. This will help you stand out during interviews and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for those interviews! Research the company, understand their CRM strategies, and come armed with questions. This shows you're genuinely interested and ready to contribute to their growth.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you, and applying directly can sometimes give you an edge over other candidates.
We think you need these skills to ace CRM Manager in Preston
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Manager role. Highlight your experience with email marketing, automated journeys, and any relevant tools like Bloomreach. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how you can contribute to our exciting transformation. Keep it engaging and personal – we love a bit of personality!
Showcase Your Data Skills: Since we're looking for a data-driven individual, make sure to include examples of how you've used data to drive decisions in your previous roles. We want to see your analytical side in action!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at Forward Role
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM strategies, especially those related to email and multi-channel journeys. Brush up on your knowledge of Bloomreach and be ready to discuss how you've used it to drive engagement and retention in past roles.
✨Showcase Your Data Skills
Prepare to talk about how you’ve turned data insights into actionable strategies. Bring examples of A/B tests or segmentation strategies you've implemented that led to measurable improvements in customer engagement or revenue.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific CRM challenges. Think about scenarios involving customer retention or campaign optimisation, and be prepared to outline your thought process and the steps you would take.
✨Align with Their Vision
Research the company’s recent growth and transformation. Be ready to discuss how your experience aligns with their shift towards a more structured, brand-focused approach, and how you can contribute to their exciting new phase.