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- Tasks: Lead and optimise large-scale Paid Media campaigns across Google and Microsoft Ads.
- Company: Join a fast-growing, innovative global brand in the ecommerce space.
- Benefits: Enjoy hybrid working, onsite perks, mental health support, and generous discounts.
- Why this job: Make your mark in a brand new role with a focus on performance marketing.
- Qualifications: Experience with Google Ads and a commercial mindset are essential.
- Other info: Be part of a dynamic team with a relaxed culture and regular socials.
The predicted salary is between 36000 - 54000 £ per year.
Salary up to £45k - potential to stretch for the right candidate
York – 3 days in, 2 days home
Are you ready to take the lead on large-scale Paid Media campaigns for a fast-growing, international consumer brand? Forward Role are proud to be once again supporting an exciting global business that’s making waves in the ecommerce space, with operations across 150+ countries and a strong presence throughout Europe. They’re known for being innovative, data-led, and deeply passionate about their customers. With a multi-million-pound annual marketing budget, they’re now looking for a Paid Media Manager to take ownership of their core PPC channels – and help shape the future of performance marketing across new territories and platforms. This is a hugely exciting, brand new role that the business has never seen before – are you ready to make your mark?!
The role: This is a hands-on and strategic position, where you’ll initially focus on scaling Google Ads and Microsoft Ads activity across 20+ markets. Working closely with the Head of Performance Marketing, you’ll shape and execute best-in-class campaigns, while also getting stuck into emerging channels like Paid Social, Affiliates and Marketplaces as they grow in importance.
What you’ll be doing:
- Plan, build and optimise Paid Media campaigns across Google & Microsoft Ads
- Analyse campaign performance and adjust to hit key metrics (ROAS, CPA, product margin)
- Support the Head of Performance Marketing in growing out the wider acquisition mix, across Paid Social & Affiliates
- Run A/B tests and uncover new growth opportunities
- Stay on top of industry trends and bring fresh ideas to the team
- Support wider performance marketing efforts as the channel mix evolves
- Play a key role in scaling paid activity across 20+ international sites
What we’re looking for:
- Strong hands-on experience with Google Ads (Search, Shopping, etc.) – either in-house or agency side
- A commercial mindset – you understand the importance of return on ad spend
- Experience or exposure to other paid channels like Paid Social is a bonus
- Analytical thinking – confident working with large data sets and turning insight into action
- Someone proactive, curious, and excited by working in a fast-moving, high-growth business
The perks:
- Hybrid working (3 days onsite) in a newly refurbished HQ
- Onsite café, gym, physio & bar
- Generous staff discounts across premium consumer goods
- Mental health support, EAP & access to 30+ qualified MH first aiders
- Great culture, relaxed dress code, and regular socials
This is a fantastic opportunity for a performance-driven marketer to join a brand that invests in its people and its platforms. If you’re ready for a new challenge and want to make your mark on a global scale — let’s chat.
Paid Media Lead Hybrid in York employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Lead Hybrid in York
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially Google Ads and Microsoft Ads. Being able to discuss recent updates or features during your interview will show that you're proactive and knowledgeable about the industry.
✨Tip Number 2
Prepare to showcase your analytical skills by bringing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics like ROAS and CPA, as this role heavily focuses on performance marketing.
✨Tip Number 3
Network with professionals in the paid media space, particularly those who have experience in international markets. This can provide you with insights and potentially valuable connections that could help you stand out in the application process.
✨Tip Number 4
Demonstrate your curiosity and willingness to learn by discussing emerging channels like Paid Social and Affiliates. Showing enthusiasm for exploring new opportunities will align well with the company's innovative culture.
We think you need these skills to ace Paid Media Lead Hybrid in York
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly with Google Ads and Microsoft Ads. Use specific metrics to demonstrate your success in previous roles, such as ROAS or CPA improvements.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with their needs, especially your analytical thinking and proactive approach to campaign management.
Showcase Your Campaign Experience: Provide examples of successful paid media campaigns you've managed. Discuss your strategies for scaling campaigns and any innovative approaches you've taken, particularly in fast-paced environments.
Highlight Industry Knowledge: Demonstrate your understanding of current trends in performance marketing and how they can be applied to the role. Mention any emerging channels you are familiar with, like Paid Social or Affiliates, to show your forward-thinking mindset.
How to prepare for a job interview at Forward Role
✨Showcase Your PPC Expertise
Make sure to highlight your hands-on experience with Google Ads and Microsoft Ads. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability to take ownership of their core PPC channels.
✨Demonstrate Analytical Skills
Since the role requires strong analytical thinking, come ready to discuss how you've worked with large data sets in the past. Share examples of how you've turned insights into actionable strategies that improved campaign performance, particularly focusing on metrics like ROAS and CPA.
✨Stay Ahead of Industry Trends
Research current trends in paid media and be prepared to share fresh ideas during your interview. Showing that you're proactive and curious about emerging channels like Paid Social and Affiliates will align well with the company's innovative culture.
✨Emphasise Your Commercial Mindset
The company values a commercial mindset, so be ready to discuss how you understand the importance of return on ad spend. Provide examples of how you've balanced creativity with business objectives in your previous roles to drive successful marketing outcomes.
