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For Companies At a Glance
- Tasks: Lead paid media campaigns and optimise strategies for maximum ROI.
- Company: Join Busy Bees, a top childcare brand in the UK.
- Benefits: Enjoy a competitive salary, hybrid work, and a supportive team culture.
- Why this job: Make a real impact with data-driven marketing in a trusted brand.
- Qualifications: Experience in paid media and strong analytical skills required.
- Other info: Great opportunities for growth in a collaborative environment.
The predicted salary is between 35000 - 40000 £ per year.
Job Description
Paid Media Lead
Salary: £35,000–£40,000
Location: Lichfield – Hybrid -1 day per week in office
Are you a data-driven digital marketer who knows how to turn clicks into customers? Busy Bees — one of the UK's most recognised childcare brands — is looking for a Paid Media Lead to drive forward our paid acquisition strategy.
Reporting to the Head of Acquisition, you'll take ownership of all paid activity across digital and traditional channels — from PPC and paid social to display and beyond. You'll shape intelligent media plans, optimise budgets, and use insight to ensure our campaigns are delivering exceptional ROI and hitting lead generation targets across the UK.
What you'll be doing
- Defining and delivering the paid media strategy to meet ambitious lead and enquiry goals
- Managing multi-channel paid campaigns (PPC, social, display, and localised activity)
- Analysing and optimising performance across all paid channels to maximise ROI
- Collaborating with the Brand, PR, and SEO teams to align paid and organic strategies
- Partnering with agencies and third-party providers to continuously improve performance
- Producing regular performance reports and actionable insights for senior stakeholders
- Staying on top of digital trends and emerging opportunities to keep Busy Bees ahead of the curve
What we're looking for
- Proven experience in paid lead generation campaigns (PPC, social, display)
- Strong data analysis and optimisation skills — you love turning insight into impact
- A creative problem solver with an eye for continuous improvement
- Experience managing budgets and driving measurable ROI
- Confident managing agencies and cross-functional project
- A team player with excellent organisational skills and a proactive attitude
Why you'll love it here
- Competitive salary: £35,000–£38,000
- Hybrid working – just 1 day a week in our Lichfield office
- Work for one of the UK's most trusted childcare brands
- Collaborative, supportive team culture with plenty of room to grow
If you're ready to take the lead on impactful, data-led campaigns that make a real difference, we'd love to hear from you.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
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Paid Media Lead employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a Paid Media Lead role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns, including data-driven results. This will help you stand out and demonstrate your ability to turn clicks into customers.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest digital marketing trends and tools. Being knowledgeable about what's hot in the industry will not only impress potential employers but also show that you're proactive and passionate about your field.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves, and you might just land that dream job with Busy Bees!
We think you need these skills to ace Paid Media Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Paid Media Lead. Highlight your experience with PPC, social media, and display campaigns, and don’t forget to showcase your data analysis skills. We want to see how you’ve turned insights into action!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about paid media and how your previous experiences align with our goals at Busy Bees. Keep it engaging and personal – we love a good story!
Showcase Your Results: When detailing your past roles, focus on the results you achieved. Did you improve ROI? Increase lead generation? Use numbers and specific examples to illustrate your impact. We’re all about data-driven success here at StudySmarter!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come in directly from our site!
How to prepare for a job interview at Forward Role
✨Know Your Numbers
As a Paid Media Lead, you'll need to demonstrate your data-driven mindset. Brush up on key metrics like ROI, CPC, and conversion rates. Be ready to discuss specific campaigns you've managed, the results you achieved, and how you optimised them for better performance.
✨Showcase Your Creativity
While data is crucial, creativity plays a big role in paid media. Prepare examples of innovative strategies you've implemented in past campaigns. Think about how you can align creative ideas with the brand's goals and how you can stand out in a competitive market.
✨Collaboration is Key
This role involves working closely with various teams. Be prepared to talk about your experience collaborating with PR, SEO, and other departments. Highlight any successful projects where teamwork led to improved campaign outcomes, showing that you're a team player.
✨Stay Ahead of Trends
The digital landscape is always changing, so show your passion for staying updated on industry trends. Discuss any recent developments in paid media that excite you and how you would apply them to Busy Bees' strategy. This will demonstrate your proactive attitude and commitment to continuous improvement.