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For Companies At a Glance
- Tasks: Lead app marketing tech and media strategy to drive growth across iOS and Android apps.
- Company: Global retailer with a focus on innovative app marketing solutions.
- Benefits: Competitive salary, hybrid working, bonus, and private medical insurance.
- Why this job: Shape the future of app marketing and make a real impact in a high-impact role.
- Qualifications: Experience with app marketing technology and strong analytical skills required.
- Other info: Join a dynamic team with opportunities for professional growth and development.
The predicted salary is between 46800 - 78000 £ per year.
Forward Role have partnered with a global retailer looking for an experienced Martech Manager - App to take ownership of the App Marketing technology and media stack. This role will be responsible for driving growth across the iOS and Android apps in the UK and internationally. You'll be a key member of the Performance Marketing team, acting as the vital link between Marketing and the App Product Owners. This is a high-impact role where you'll shape how the business activates, measures, and optimises app media at scale - helping the business to unlock the full potential of the mobile ecosystem.
Note: This is a 12 month fixed term contract.
The Role
- Own and evolve the App Marketing Technology stack, including MMPs and deep-linking solutions.
- Design, develop, and manage app tracking frameworks (in-app events, deep linking, deferred deep linking) to improve attribution and campaign performance.
- Lead changes to data structures and taxonomies within the MMP to ensure accurate, privacy-compliant measurement.
- Partner with marketing teams to define and implement stack improvements that drive stronger commercial outcomes.
- Manage App Signal Health, with a strong focus on SKAdNetwork and privacy-first measurement.
- Oversee SDK and server-to-server integrations with key media partners such as Google UAC, Meta, and TikTok.
- Work closely with technical and development teams to prioritise and deliver change requests.
- Continuously evaluate the app marketing landscape, recommending new tools, technologies, and partnerships.
- Collaborate with Information Security to ensure secure and compliant audience and data processes across ad platforms.
About You
- You'll bring a blend of technical expertise, strategic thinking, and stakeholder confidence.
- Ideally, you'll have deep knowledge of the App Marketing Technology and App Media Strategy landscape.
- Proven experience working with a Mobile Measurement Partner (MMP) such as Adjust, AppsFlyer, Branch, or Kochava.
- Experience with app analytics platforms.
- Hands-on experience with mobile SDK integrations, deep linking, and in-app event configuration.
- Strong analytical, organisational, and project management skills.
- Confidence working across marketing, product, and IT teams.
- A passion for sharing knowledge and upskilling others in app marketing technology.
What's On Offer
- Competitive salary - from £65k.
- Car allowance.
- Hybrid working - 1 day in the office a week.
- Bonus.
- 25 days holiday + bank holidays.
- Private medical insurance.
- Staff discount.
Martech Manager - App employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Martech Manager - App
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at companies you're interested in. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your expertise in app marketing technology. This can be a great conversation starter during interviews and shows you're proactive.
✨Tip Number 3
Prepare for interviews by researching the company’s app marketing strategies. Be ready to discuss how you can improve their current stack and drive growth. Tailor your answers to show you understand their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can sometimes give you an edge. Plus, we’re here to help you every step of the way!
We think you need these skills to ace Martech Manager - App
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Martech Manager - App. Highlight your experience with app marketing technology and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about app marketing and how you can drive growth for our apps. Be sure to mention specific achievements that showcase your expertise.
Showcase Your Technical Skills: Since this role requires a blend of technical know-how and strategic thinking, make sure to highlight your experience with Mobile Measurement Partners and app analytics platforms. We love seeing hands-on experience with SDK integrations and deep linking!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we’ll be able to review your application more efficiently. Don’t miss out on this opportunity!
How to prepare for a job interview at Forward Role
✨Know Your Martech Inside Out
Make sure you brush up on your knowledge of app marketing technology and media strategies. Be prepared to discuss specific tools like MMPs, deep-linking solutions, and how they can drive growth for the apps. Showing that you understand the nuances of these technologies will impress the interviewers.
✨Showcase Your Analytical Skills
Since this role involves a lot of data-driven decision-making, come ready with examples of how you've used analytics to improve campaign performance in the past. Discuss any experience you have with app analytics platforms and how you've leveraged data to optimise marketing strategies.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with various teams, so be prepared to share experiences where you've successfully collaborated with marketing, product, and IT teams. Highlight your ability to communicate effectively across different departments and how that has led to successful project outcomes.
✨Stay Updated on Industry Trends
The app marketing landscape is always evolving, so show your enthusiasm for staying current. Bring up recent trends or new tools you've discovered that could benefit the company. This not only shows your passion but also your proactive approach to driving success in the role.
