Head of Paid Performance Marketing Hybrid in Leeds

High-Growth eCommerce retailer in Huddersfield is looking for an exceptional Head of Paid Media & Performance Marketing to join their Senior Leadership Team. This business operates at genuine scale with multi-million-pound paid media budgets and a 6,000+ product catalogue.

The Role:

• Taking complete ownership of paid media strategy with full accountability for commercial results, translating business objectives into actionable plans with clear targets and budgets.
• Ensuring strategies are activated and delivered, establishing strong trading cadence and intervening decisively when performance deviates from plan.
• Owning Paid Search and Shopping performance across Google and Microsoft Ads, including account structure, bidding strategies, product feed optimisation and competitive positioning.
• Leading full-funnel Paid Social strategy across Meta, TikTok and Pinterest, driving creative strategy and ensuring consistent testing and iteration.
• Building and maintaining the performance reporting framework, providing clear commercial narratives to senior stakeholders focused on insights and actions.
• Leading an in-house team with scope to grow, while owning agency relationships end-to-end and holding partners accountable for delivery.
• Working cross-functionally to ensure paid media is fully integrated into the wider growth plan and trading priorities.

What You’ll Bring - Essential Experience:

• Proven track record owning end-to-end paid media strategy, activation and results at scale.
• Experience managing substantial budgets (ideally seven figures) with full accountability for forecasting and performance outcomes.
• Deep expertise in Paid Search and Shopping across Google Ads and Microsoft Ads, including hands-on Performance Max experience.
• Strong product feed strategy knowledge including structure, optimisation, custom labels and diagnostics.
• Paid Social ownership across Meta, TikTok and/or Pinterest with full-funnel thinking.
• Experience leading creative briefing, testing and iteration to drive performance.
• Commercial and trading mindset with experience in seasonal, promotion-led or trading-heavy environments.
• Strong measurement and reporting capabilities including GA4, dashboards and performance frameworks.
• Line management or coaching experience with ability to set standards and drive accountability.
• Agency management experience with track record of holding partners accountable and challenging outputs.
• Ability to operate at pace in fast-moving trading environments while maintaining high standards.

What Makes You Stand Out:

• Owner mentality – you take responsibility for outcomes end-to-end.
• Commercially sharp – you understand margin, trade-offs and how to scale profitably.
• Strong operator – you create pace, process and high-performing cadence.
• Curious tester – you run structured experiments with clear learning loops.
• High standards – you push for better creative, better data and better execution.
• Calm under pressure – you make steady decisions in fast-moving environments.
• Bias to action – you’re comfortable making decisions with imperfect information and fixing issues rather than waiting for reports.

What’s On Offer:

• Highly competitive salary reflecting the seniority and scope of the role.
• Performance-based bonus structure.
• Senior Leadership Team position with genuine strategic influence.
• Ownership of substantial budgets and high-impact decision-making.
• Opportunity to shape and scale paid acquisition at a business operating at genuine scale.
• Collaborative, growth-focused culture that values expertise and accountability.
• Flexibility around remote/hybrid working arrangements.

This is an outstanding opportunity to step into a genuine Head of Paid Media position at a business that understands performance marketing and gives you the autonomy, budget and backing to make bold decisions.