Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and optimise PPC strategies across multiple platforms for diverse businesses.
- Company: Join a dynamic marketing team within a leading engineering sector company.
- Benefits: Competitive salary, bonus potential, and flexible working arrangements.
- Other info: Urgent role starting by early March; great opportunity for career growth.
- Why this job: Make a real impact by driving targeted traffic and conversions through innovative PPC campaigns.
- Qualifications: 2+ years of PPC experience with expertise in Google Ads and social media platforms.
The predicted salary is between 35000 - 45000 £ per year.
Are you a seasoned PPC expert ready to take on a dynamic role within a multi-business environment? Forward Role are supporting our client operating within the Engineering sector to recruit a Group PPC Specialist to lead, innovate, and optimise PPC strategies, online visibility, targeted traffic, and conversions through data-driven paid search initiatives. This is a temporary contract to cover a period of maternity for up to 12 months.
As the standalone PPC specialist, you will be ‘hands on' across several Google & Meta Ads accounts with a range of budgets, some operating within eCommerce and some Lead Gen capacities. Working as part of a small, close-knit and friendly marketing team, you will be reporting directly into the Group Marketing Director to build the overarching Paid strategy!
Your day to day: As the Group PPC Specialist, you will:
- Develop PPC Strategies tailored to the unique needs of each company, aligned with overarching business objectives.
- Manage Campaigns on platforms like Google Ads, Bing Ads, and social media networks (e.g., Facebook, LinkedIn).
- Optimise Budgets to ensure cost-efficiency and strong ROI across multiple divisions.
- Conduct Keyword Research to identify growth opportunities and refine targeting.
- Create Engaging Ad Copy and collaborate with content/design teams for seamless user journeys.
- Monitor Performance Metrics such as CTR, CPC, and ROAS, delivering actionable insights to stakeholders.
- Run A/B Tests and apply results to enhance campaign performance.
- Analyse Competitors to adapt to market changes and maintain a competitive edge.
- Implement Remarketing Campaigns to re-engage audiences and boost conversions.
Your background:
- Experience: 2+ years managing PPC campaigns, either in in-house or agency environments.
- Expertise in Google Ads, Bing Ads, and social media platforms.
- Strong proficiency in Google Analytics and bid management tools.
Skills:
- Analytical mindset with data interpretation expertise.
- Excellent communication skills for technical and non-technical audiences.
- Adaptability to manage diverse industries and objectives within the group.
- Organised and detail-oriented with multitasking capabilities.
PLEASE NOTE: due to this position being a contract role, its urgent nature requires candidates who are able to commence work by latest early March.
PPC Specialist FTC in Lancaster employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Specialist FTC in Lancaster
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a PPC Specialist role. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of the latest PPC trends and tools. Be ready to discuss how you’ve optimised campaigns in the past and share specific examples of your successes. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re constantly updating our listings with new opportunities, so keep an eye out for roles that match your skills. The more you apply, the better your chances of landing that dream job!
We think you need these skills to ace PPC Specialist FTC in Lancaster
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your PPC experience and how it aligns with the role. We want to see how your skills can directly contribute to our goals!
Show Off Your Achievements: Don’t just list your responsibilities; showcase your successes! Include specific metrics or results from your previous campaigns that demonstrate your impact. Numbers speak volumes!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make it easy for us to see why you’re a great fit for the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any updates regarding your application!
How to prepare for a job interview at Forward Role
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads, Bing Ads, and social media platforms. Prepare specific examples of campaigns you've managed, focusing on how you optimised budgets and improved ROI.
✨Show Off Your Analytical Skills
Since this role requires a strong analytical mindset, be prepared to talk about how you've used data to drive decisions in past campaigns. Bring along some metrics or case studies that showcase your ability to interpret performance data and implement changes based on your findings.
✨Engage with the Team Spirit
As you'll be part of a small marketing team, it's important to demonstrate your collaborative skills. Think of examples where you've worked closely with content or design teams to create engaging ad copy or user journeys. Highlight your communication skills and adaptability to different industries.
✨Prepare for Scenario Questions
Expect to face scenario-based questions during the interview. They might ask how you'd handle a sudden drop in CTR or how you'd approach keyword research for a new product. Practise your responses to these types of questions to show that you're not just knowledgeable but also strategic in your thinking.