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For Companies At a Glance
- Tasks: Lead marketing strategy and shape brand identity for a growing property scale-up.
- Company: Dynamic property scale-up focused on creating meaningful homes and communities.
- Benefits: Competitive salary, bonus potential, hybrid work, and opportunities for creativity.
- Why this job: Make a real impact by defining how the business communicates and connects with communities.
- Qualifications: Proven experience in marketing leadership, strategic thinking, and team management.
- Other info: Join a fast-paced environment where your ideas can shape the future.
The predicted salary is between 75000 - 90000 £ per year.
This property scale up is building a philosophy of homes and communities that genuinely work for people. The organisation combines the backing and expertise of an established investor with the agility and energy of a modern growth business.
This is an environment for people who enjoy shaping things from scratch. Processes are evolving, ideas move quickly and there is a genuine opportunity to help define how the business operates and communicates as it grows. The team values people who are curious, practical, purpose-driven and motivated by high standards.
The opportunity
A Head of Marketing is needed who will shape how the business presents itself. That means defining the positioning, shaping how new developments are introduced to market, and ensuring the customer experience feels thoughtful, consistent and commercially effective.
This role requires someone who can blend creative thinking with a strong commercial mindset. You will design a scalable marketing function, build systems and campaigns that connect people with communities, and put in place tools that drive awareness, loyalty and measurable growth.
Key responsibilities
- Establish and manage a clear, recognisable brand across all channels and touchpoints.
- Build and execute a marketing strategy that supports growth, awareness and retention.
- Develop identities and narratives for new portfolios and upcoming developments.
- Create a structure that brings together corporate messaging, resident communications and community storytelling.
- Set and maintain the tone of voice, visual style and core messaging.
- Oversee content, brand campaigns and reputation-building activity.
- Shape launch strategies for new schemes to ensure the proposition lands clearly.
- Oversee digital, social, PR, paid channels, events and content as part of one joined-up plan.
- Work hand in hand with revenue and operations teams to support leasing performance and resident retention.
- Use data, insight and testing to refine campaigns and make informed decisions.
- Partner with operational teams to ensure residents receive clear, helpful and consistent communication.
- Design journeys from first enquiry through to long-term tenancy.
- Oversee the website, CRM and automation tools so they work together seamlessly.
- Champion communication that builds trust, rather than simply chasing enquiries.
- Build and develop a marketing and brand team covering creative, digital and communications expertise.
- Use market and customer insights to inform future brand direction.
- Implement dashboards and reporting tools to support quick, confident decision-making.
Person specification
- Experienced Head of Marketing / Marketing Director level operator.
- Naturally strategic, but comfortable rolling up your sleeves.
- Experience leading marketing and brand strategy within residential, hospitality or consumer-focused services.
- A track record across both digital and offline channels, ideally including CRM and paid media.
- Experience supporting senior leaders with the launch of new products, portfolios or propositions.
- Confidence working with data, insight and testing.
- Experience leading teams across multiple locations or brands.
- A strong link between marketing thinking and commercial outcomes.
- Ability to explain performance information clearly to senior stakeholders.
- Strong communicator and storyteller.
- Calm, organised and reliable under pressure.
- Motivated by building something meaningful and new.
Head of Marketing employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to showcase how you can shape a brand and drive growth, just like the role you're aiming for.
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and thinking about how you can add value. Be ready to discuss your ideas on positioning and community engagement – they’ll love your proactive approach!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you a better chance of standing out. Plus, we’re always here to help you navigate the job market!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Marketing role. Highlight your experience in shaping brand strategies and leading marketing teams, as this is what we’re looking for. Use keywords from the job description to show you’re a perfect fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re passionate about building communities and how your creative thinking can drive our marketing efforts. Keep it engaging and personal – we want to get to know you!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve driven growth and engagement in previous roles. We love seeing tangible results that reflect your impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you’ll find all the info you need about the role there!
How to prepare for a job interview at Forward Role
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its current marketing strategies. Understand their tone of voice, visual style, and how they communicate with their audience. This will not only help you align your ideas with theirs but also show that you're genuinely interested in shaping their brand.
✨Showcase Your Strategic Mindset
Prepare to discuss specific examples where you've successfully blended creative thinking with commercial outcomes. Think about campaigns you've led that drove measurable growth or improved customer retention. Be ready to explain your thought process and how you used data to inform your decisions.
✨Demonstrate Your Leadership Skills
As a Head of Marketing, you'll need to lead a team effectively. Share experiences where you've built or developed a marketing team, highlighting how you fostered collaboration and creativity. Discuss how you’ve managed multiple projects across different locations, ensuring everyone is aligned and motivated.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or scenarios. Think about how you would approach launching a new development or creating a cohesive marketing strategy. Use these opportunities to showcase your problem-solving skills and strategic thinking.
