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For Companies At a Glance
- Tasks: Lead digital marketing strategies and drive customer growth in a dynamic sports nutrition company.
- Company: Fast-growing, digitally led business in the sports nutrition space.
- Benefits: Competitive salary, hands-on leadership role, and opportunities for team building.
- Why this job: Make a real impact on customer acquisition and retention while leading a high-performing team.
- Qualifications: Proven experience in performance marketing and team leadership in ecommerce.
- Other info: Exciting opportunity for career growth in a collaborative environment.
The predicted salary is between 55000 - 65000 £ per year.
We're partnering with a fast-growing, digitally led business within the sports nutrition space, on the search for a commercially driven Head of Digital Marketing / Growth. This is a high-impact role, responsible for leading performance marketing, driving customer acquisition and retention, and scaling revenue across multiple channels and markets.
This is a great opportunity for someone who thrives in a hands-on leadership role, enjoys building and mentoring teams, and has a strong track record in paid/performance marketing within an ecommerce environment.
The Role
- You'll own the end-to-end growth strategy, balancing acquisition, retention, and brand investment, while leading a small but high-performing marketing team.
Acquisition, Performance & Growth
- Own and optimise multi-channel acquisition strategy across paid media (Meta, Google, affiliates, marketplaces).
- Lead budget allocation, forecasting, and ROI optimisation across channels.
- Drive a performance-led approach while evolving brand presence across mid-to-upper funnel activity.
- Build and scale affiliate and partner programmes to diversify acquisition.
Retention & Customer Lifecycle
- Partner with CRM to deliver best-in-class lifecycle marketing across email, SMS, and loyalty.
- Balance acquisition with retention to maximise LTV and long-term revenue growth.
Ecommerce, CRO & Marketplaces
- Collaborate with ecommerce leadership to deliver a structured CRO roadmap, driven by testing and data.
- Scale growth across third-party marketplaces (e.g. TikTok Shop, wholesale platforms).
- Develop strategies to convert marketplace customers into direct-to-consumer.
Data, Analytics & Innovation
- Use data (CAC, LTV, churn) to inform strategic decision-making.
- Own growth KPIs and reporting across acquisition, retention, and revenue.
- Improve visibility through dashboards and analytics infrastructure.
- Run incrementality testing to optimise spend.
- Explore and implement AI tools across creative, targeting, and analytics.
Leadership & Collaboration
- Lead, coach, and develop a small team across paid media, CRM, and marketplace channels.
- Act as the central growth lead across marketing, ecommerce, and finance.
- Align performance marketing strategy with wider commercial objectives.
Head of Digital employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in digital marketing. Use case studies to demonstrate how you’ve driven growth and performance in previous roles. This will make you stand out when applying through our website.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their digital marketing strategies and come ready with ideas on how you can contribute to their growth. This shows you’re proactive and genuinely interested in the role.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It keeps you on their radar and shows your enthusiasm for the position. Plus, it’s a great chance to reiterate why you’re the perfect fit for the Head of Digital role.
We think you need these skills to ace Head of Digital
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Marketing role. Highlight your experience in performance marketing and team leadership, as these are key for us. Use specific examples that showcase your achievements in driving customer acquisition and retention.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital marketing and how your skills align with our needs. Don’t forget to mention any relevant experience in ecommerce and data-driven decision-making!
Showcase Your Data Skills: Since data is crucial for this role, make sure to highlight your analytical skills. Talk about how you've used data to inform strategies in previous roles, especially around CAC, LTV, and ROI optimisation. We love candidates who can back up their claims with numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at Forward Role
✨Know Your Numbers
As a Head of Digital Marketing, you'll need to be comfortable with data. Brush up on key metrics like CAC, LTV, and churn rates. Be ready to discuss how you've used these figures to drive growth in previous roles.
✨Showcase Your Leadership Style
This role involves leading a small team, so be prepared to talk about your leadership approach. Share examples of how you've mentored team members and fostered collaboration across departments to achieve marketing goals.
✨Demonstrate Your Strategic Thinking
The interviewers will want to see your ability to create and execute a multi-channel acquisition strategy. Prepare to discuss specific campaigns you've led, the challenges you faced, and how you optimised performance across different channels.
✨Stay Ahead of Trends
In the fast-paced world of digital marketing, being aware of the latest trends is crucial. Research current innovations in AI tools and performance marketing strategies, and be ready to share your thoughts on how they could benefit the company.