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- Tasks: Lead customer insight and activation to drive a customer-centric growth model.
- Company: High-growth business transforming its approach to customer engagement.
- Benefits: Salary of £100,000–£110,000, remote work, and exciting benefits.
- Why this job: Make a real impact by turning insights into actionable strategies.
- Qualifications: Experience in data-driven strategy and customer lifecycle management.
- Other info: Opportunity to influence senior stakeholders and lead cross-functional change.
The predicted salary is between 85000 - 115000 £ per year.
This is a rare opportunity for a strategic, data-driven leader to take ownership of customer insight and activation within a business undergoing an exciting transformation.
I'm working with a high-growth business to secure their Head of Customer Insight & Activation to lead a major shift towards a truly customer-centric growth model. This is a leadership role for someone who knows how to turn behavioural insight and segmentation into real commercial action - embedding customer understanding into acquisition, retention, cross-sell, and day-to-day decision-making across the business.
Your focus will be on activation, adoption, and change: ensuring insight shapes strategy, operating models, priorities, and outcomes.
Role & Responsibilities:- You will lead the activation of a new behavioural segmentation programme and play a pivotal role in reshaping how the organisation understands, engages, and grows its customer base.
- Working closely with the CMO, executive team, and cross-functional leaders, you’ll bridge strategy, insight, and execution.
- Owning the activation roadmap for behavioural segmentation, ensuring measurable commercial impact.
- Translating insight into clear customer strategies for acquisition, retention, and cross-sell.
- Defining and embedding customer value metrics such as LTV, churn, retention uplift, and segment profitability.
- Designing segmented customer journeys, contact strategies, and lifecycle frameworks.
- Building playbooks that enable marketing, CRM, and product teams to act on insight.
- Leading test-and-learn initiatives to continuously optimise customer engagement.
- Supporting operating model design, governance, and capability building to embed customer-centric ways of working.
- Acting as a senior advisor to leadership on insight, customer strategy, investment, and transformation.
- This role will suit someone who combines data centricity, commercial thinking, customer strategy, and change leadership, with excellent data fluency to challenge and translate insight effectively.
- Experience in data-driven strategy; customer strategy, CRM, lifecycle leadership roles.
- A proven track record of translating segmentation or behavioural insight into tangible commercial outcomes.
- Strong experience influencing senior stakeholders and leading cross-functional change.
- Deep understanding of customer lifecycle management, LTV, churn, and value optimisation.
- Experience working with third-party analytics or data partners.
- Confidence operating in transformation environments where ways of working need to evolve.
- Experience in financial services, insurance, or subscription-based businesses is beneficial but not essential.
If you’ve helped move a business from product- or price-led to customer-led, and you enjoy turning insight into action, we’d love to hear from you.
Head of Customer Insight & Activation employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Customer Insight & Activation
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to customer insight and activation. We recommend doing mock interviews with friends or using online platforms to get comfortable with your responses.
✨Tip Number 3
Showcase your expertise! Create a portfolio or case studies that highlight your previous successes in customer strategy and data-driven decision-making. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 4
Don’t forget to apply through our website! We’re constantly updating our listings, so keep an eye out for roles that match your skills. It’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Head of Customer Insight & Activation
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in customer insight and activation. We want to see how your skills align with the role, so don’t hold back on showcasing your data-driven achievements!
Showcase Your Leadership Skills: This role is all about leading change, so be sure to include examples of how you've influenced teams and driven customer-centric strategies in the past. We love seeing candidates who can demonstrate their ability to bridge strategy and execution.
Be Data-Driven: Since this position requires a strong focus on data fluency, make sure to mention any relevant metrics or outcomes from your previous roles. We’re looking for someone who can turn insights into actionable strategies, so let that shine through!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, you’ll find all the latest opportunities there!
How to prepare for a job interview at Forward Role
✨Know Your Data Inside Out
As a candidate for the Head of Customer Insight & Activation, you need to be a data whiz. Brush up on key metrics like LTV, churn, and retention uplift. Be ready to discuss how you've used data to drive customer strategies in the past.
✨Showcase Your Leadership Skills
This role is all about leading change, so come prepared with examples of how you've influenced senior stakeholders and led cross-functional teams. Highlight specific initiatives where your leadership made a measurable impact.
✨Understand the Customer Journey
Familiarise yourself with designing segmented customer journeys and contact strategies. Be ready to share your thoughts on how to optimise customer engagement and what frameworks you've implemented in previous roles.
✨Be Ready for Transformation Talk
Since this position involves working in a transformation environment, prepare to discuss your experience in evolving ways of working. Share insights on how you've successfully navigated change and helped others adapt to new customer-centric models.
