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- Tasks: Drive digital improvement and optimise performance across various channels.
- Company: Respected B2B wholesale brand investing in digital and AI.
- Benefits: Competitive salary, bonus, benefits, and a supportive culture.
- Why this job: Make a real impact by turning data into actionable insights.
- Qualifications: Experience in digital insights and strong analytical skills.
- Other info: Join a values-led team with excellent growth opportunities.
The predicted salary is between 36000 - 47000 £ per year.
As the Digital Insights Specialist, you will take ownership for driving measurable digital improvement and bridge the gap between strategy and execution, ensuring all digital channels work harder, convert better and deliver growth.
Bury, Greater Manchester // 4 days in the office
£36,000 – £47,000 + bonus + benefits
Forward Role are partnered with a highly respected, long-established B2B wholesale brand that is investing heavily in digital, data and AI. With a new website launching and significant growth in digital activity, they are now looking for a Digital Insights Specialist to take full ownership of digital performance, optimisation and reporting.
This is a high-impact role where you'll turn data into commercial improvements across the full digital ecosystem, from website and SEO to email journeys, paid media and product discovery. If you love finding opportunities in the numbers and translating insight into meaningful action, this is the one for you.
As the business scales its digital environment - including a new website, marketing automation, enhanced search, paid activity and community growth - they need a dedicated performance insights expert. The ideal candidate will have a drive for growth! They will love working in a collaborative environment and be naturally curious with a highly analytical mindset.
You will be joining a supportive, values-led business with a supportive culture, long-standing customer relationships and a genuine commitment to sustainability. With significant investment in digital, AI and innovation, this is an environment where you can make a real impact and truly shape digital performance.
Role & Responsibilities:
- Digital Performance Insight & Analysis: Analyse data across website, SEO, email, CRM, paid and organic channels to build a clear picture of what is working, and what isn’t. Identify patterns, trends and opportunities that drive improvements in engagement, conversion, product discovery and lead generation. Act as the go-to performance expert, answering "How is this performing?" with clarity, context and actionable interpretation.
- Turning Insight into Actionable Recommendations: Develop clear, data driven recommendations for optimisation across website UX, journeys, search, email and paid channels. Provide improvement suggestions and prioritised actions for the Digital Lead, Campaigns team, content teams and external agencies. Translate complex data into simple, commercially relevant insights stakeholders can act upon.
- Email, CRM & Customer Journey Insights: Review the performance of email journeys, segmentation, workflows and automation. Surface insights on audience behaviour, drop-off points, engagement drivers and opportunities for lifecycle improvement. Provide recommendations for how journeys can convert better.
- Campaign & Channel Performance Review: Evaluate the effectiveness of digital and paid campaigns. Highlight opportunities to improve targeting, creative, messaging or channel mix based on the data. Help ensure every campaign learns from the last and is grounded in insight.
- Search, Product Discovery & On-Site Behaviour Understanding: Monitor how customers find products, interact with search tools and navigate the website. Identify friction points, content gaps and discovery opportunities. Provide insights that guide optimisations in on-site search, product visibility and merchandising.
- Reporting & Continuous Improvement: Produce clear and compelling dashboards and performance reports. Build a culture of test-and-learn by identifying hypotheses, tracking experiments and reporting outcomes. Ensure digital insights directly inform decision-making across marketing, content, creative and commercial teams.
Skills & Experience:
- Experience unearthing actionable insights from digital and marketing data
- Good understanding of digital and marketing channels; web, SEO, email, CRM and paid channels
- Success in driving successful recommendations for improvements across website performance, digital journeys or conversion
- Ability to interpret digital data and turn it into meaningful action
- Strong communicator able to simplify technical insight
- Commercially minded, proactive and curious
- B2B experience is desirable but not essential
Digital Insights Specialist employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Insights Specialist
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy about reaching out on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Digital Insights Specialist role.
✨Tip Number 2
Show off your analytical skills! Prepare to discuss specific examples of how you've turned data into actionable insights in previous roles. We want to see your passion for digital performance and how you can make a real impact.
✨Tip Number 3
Practice makes perfect! Get ready for those interviews by doing mock sessions with friends or using online resources. We can’t stress enough how important it is to articulate your thoughts clearly and confidently.
✨Tip Number 4
Don’t forget to apply through our website! We’re always updating our listings, and applying directly gives you a better chance of being noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Digital Insights Specialist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Digital Insights Specialist role. Highlight your experience with digital performance, data analysis, and any relevant tools you've used. We want to see how your skills align with what we're looking for!
Showcase Your Analytical Skills: Since this role is all about turning data into actionable insights, be sure to include specific examples of how you've done this in the past. We love seeing numbers and results, so don't hold back on sharing your successes!
Keep It Clear and Concise: When writing your application, clarity is key! Use straightforward language and avoid jargon where possible. We appreciate a well-structured application that gets straight to the point—just like we do with our insights!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Forward Role
✨Know Your Data Inside Out
As a Digital Insights Specialist, you'll be expected to dive deep into data. Before the interview, brush up on your analytical skills and be ready to discuss specific examples of how you've turned data into actionable insights. Think about metrics you've improved and how you measured success.
✨Showcase Your Curiosity
This role requires a naturally curious mindset. Prepare to share instances where your curiosity led to significant findings or improvements. Be ready to ask insightful questions during the interview that demonstrate your eagerness to learn and grow within the digital landscape.
✨Communicate Clearly and Effectively
You'll need to simplify complex data for various stakeholders. Practice explaining your past projects in a way that's easy to understand. Use clear examples that highlight your ability to communicate technical insights in a commercially relevant manner.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills. Think of scenarios where you had to analyse performance data and make recommendations. Be ready to outline your thought process and the impact of your actions on digital performance.