At a Glance
- Tasks: Analyse digital data to create actionable strategies for global brands.
- Company: Join a specialist digital analytics consultancy during an exciting growth phase.
- Benefits: Salary up to £45,000, hybrid working, and a personal work environment.
- Other info: Opportunity to help build the CRO function and work with cutting-edge tools.
- Why this job: Make a real impact by shaping conversion strategies and driving client success.
- Qualifications: 1-3 years in digital analytics, strong skills in GA4, GTM, and A/B testing.
The predicted salary is between 36900 - 45100 £ per year.
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.
Digital Analyst
Our client is a specialist digital analytics consultancy.
They're looking for a Digital Analyst to join their growing them during a period of growth.
They partner with global brands and agencies to turn complex data into clear, actionable conversion strategies, working across e-commerce, retail and FMCG.
Great opportunity for an Analyst with 1-3 years of experience looking for a role with impact, ownership and development.
The role
You'll support a range of client accounts, looking at how users behave online to inform CRO test ideas and reporting.
It's a hands-on role for someone who enjoys getting stuck into the data and is comfortable with tagging and technical marketing, but who can also explain what the numbers mean in a way that lands with client stakeholders.
- Bring together data from GA4, GTM, Google Ads, Meta and Big Query, and turn it into clear dashboards and reports
- Review conversion funnels on client websites and campaigns to find where users drop off and where revenue is being lost
- Evaluate A/B and multivariate tests, form hypotheses from the data and report on results and commercial impact
- Draw on heatmaps, session recordings and on-site behaviour tools to prioritise what to test next
- Talk stakeholders through your findings and recommendations, from technical teams to senior marketing leads
- Work alongside the team on tagging, event tracking and data layer set-up
- Help bring AI into day-to-day workflows and client solutions
- Stay on top of platform updates, measurement changes and CRO best practice
- What's on offer
- Salary of up to £45,000 + benefits
- Hybrid + flexible working, with two days a week in Leeds
- Join the business at an exciting time of growth
- A smaller, more personal environment where your work is noticed
- The chance to help build and shape the CRO function as it expands
Essential requirements
- Strong CRO, digital analytics or a similar performance marketing role
- Hands-on experience with GA4 and GTM, plus an A/B testing tool such as Optimizely, VWO, AB Tasty or Adobe Target
- Confident SQL, with experience querying data warehouses (Big Query xsabvtc ideally)
- Experience creating dashboards and reports in Power BI, Looker Studio or a similar tool
- A good grasp of the statistics behind testing, including significance, confidence intervals and sample sizes
- Clear, confident communicator, both written and spoken
- Well organised, and able to keep several client projects moving at once
Bonus points for
- Experience with heatmap or session replay tools such as Hotjar, Contentsquare or Microsoft Clarity
- Knowledge of ad platform data and attribution modelling
- Python
- Some familiarity with CMS platforms and front-end basics (HTML, CSS, Java Script)
- Please click on the apply button to read the full job description
Digital Analyst employer: Forward Role
As a Data Platform Architect with us, you'll be part of a dynamic and innovative team dedicated to shaping the future of our data architecture. We offer a collaborative work culture that values your expertise and encourages knowledge-sharing, ensuring you have the opportunity to grow and make a significant impact on a business-critical programme. Located in the South West, our hybrid working model provides flexibility while fostering strong team connections, making us an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Analyst
✨Get Involved in Data Science Meetups
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We think you need these skills to ace Digital Analyst
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at Forward Role, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at Forward Role. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at Forward Role
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at Forward Role!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
