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- Tasks: Drive creative email and SMS campaigns to engage millions of customers.
- Company: Join a leading digital-first UK brand known for innovation and customer focus.
- Benefits: £32k salary, 15% bonus, hybrid working, and free parking in Manchester.
- Why this job: Make a real impact with your marketing skills in a fast-paced environment.
- Qualifications: Experience in marketing, CRM, and strong communication skills required.
- Other info: Collaborative team culture with opportunities for growth and learning.
The predicted salary is between 32000 - 37000 £ per year.
Hybrid working (3 days onsite, 2 remote) in Manchester (free parking).
Forward Role are working with a well-established, digital-first UK business that operates at real scale, helping millions of customers every year. They are one of the most recognisable and well-known brands in their space, with a strong reputation for making things simple, efficient, and customer-friendly through smart use of tech and data.
It's a fast-paced environment where marketing plays a huge role in driving the business forward, especially when it comes to CRM and customer communications. The team is collaborative, hands-on, and always looking for ways to test, learn, and improve.
If you like the idea of working somewhere where your campaigns go out to a large audience and you can see the impact of what you do, this could be a great fit.
The role: Reporting to the CRM Manager, you'll help drive the company's communication strategy through creative email, SMS, and multi-channel campaigns. You'll be organised, detail-focused, and passionate about creating marketing that makes a real impact.
Responsibilities:
- Planning, building, and sending email & SMS campaigns that hit tight deadlines
- Using Bloomreach to manage campaigns and customer journeys
- Monitoring performance, reporting on KPIs, and spotting opportunities to improve
- Optimising customer journeys and ensuring communications are targeted for maximum impact
- Collaborating with the design team to create engaging campaign content
- Running A/B tests and supporting the CRM Manager on key marketing initiatives
What we're looking for:
- Experience in a marketing or communications role, ideally with hands-on CRM and email platform use
- A good understanding of email marketing and customer journey map builds within an email platform is essential
- Basic understanding of HTML coding is preferred
- Excellent communication skills both written and verbal with the ability to collaborate and build strong working relationships across teams
- Strong creative, analytical and organisational skills with the ability to manage multiple projects effectively
CRM Executive employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous campaigns and successes. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how you can contribute to their goals and improve customer journeys with your creative ideas.
✨Tip Number 4
Don’t forget to apply through our website! We’re always updating our listings, so keep an eye out for the latest opportunities that match your skills and interests.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive role. Highlight your experience in marketing and any hands-on CRM work you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for customer communications and how you can contribute to our team. Keep it engaging and relevant to the role.
Showcase Your Skills: Don’t forget to mention your understanding of email marketing and customer journey mapping. If you’ve got any experience with HTML coding, let us know! We love seeing those skills in action.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and we can’t wait to see your application come through!
How to prepare for a job interview at Forward Role
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems, especially Bloomreach. Be ready to discuss how you've used similar platforms in the past and share specific examples of campaigns you've managed.
✨Showcase Your Creativity
Prepare to talk about your creative process when it comes to email and SMS campaigns. Think of a few standout projects where your innovative ideas made a real impact and be ready to explain the results.
✨Be Data-Driven
Since this role involves monitoring performance and reporting on KPIs, come prepared with examples of how you've used data to optimise campaigns. Highlight any A/B testing you've done and the insights you gained from it.
✨Communicate Effectively
Strong communication skills are key for this position. Practice articulating your thoughts clearly and concisely. Consider how you can demonstrate your ability to collaborate with design teams and other departments during the interview.