Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive high-quality leads through performance-led digital strategies and optimise customer journeys.
- Company: Fast-growing B2C lead generation business with two established consumer brands.
- Benefits: Competitive salary, hands-on role, and opportunities for mentoring and growth.
- Why this job: Make a real impact in digital marketing while developing your skills and leading a team.
- Qualifications: Experience in digital marketing, paid media, and conversion rate optimisation.
- Other info: Dynamic environment with a focus on continuous improvement and career development.
The predicted salary is between 35000 - 45000 £ per year.
Location: Warrington (3 days in office)
Salary: £35,000 – £45,000
B2C Lead Generation
We are working with a fast-growing B2C Lead Generation business that operates across two established consumer brands. As part of their continued growth, they are looking to hire a Digital Marketing Manager to take ownership of paid acquisition, website performance, and conversion optimisation. This is a hands-on role with real influence - perfect for someone who enjoys driving results, simplifying customer journeys, and developing junior talent.
The Role
As Digital Marketing Manager, you will be responsible for driving high-quality leads through a performance-led digital strategy. You will manage paid media channels directly (or via agency partners), optimise CRO on-site performance, and ensure the customer journey is intuitive, logical, and conversion-focused. You will also line manage and mentor one Junior Marketing Executive, providing guidance, training, and day-to-day support.
Key Responsibilities
- Own and optimise Paid Media activity across Google Ads and Meta (Facebook/Instagram)
- Lead CRO initiatives, identifying friction points and improving conversion rates across the website
- Apply strong on-page SEO knowledge to improve rankings, visibility, and organic performance
- Manage channels hands-on and/or work closely with external agencies to maximise ROI
- Analyse user behaviour to simplify the customer journey and increase click-through and lead completion
- Test, learn, and iterate - using data to inform continuous improvements
- Line manage and develop a Junior Marketing team member, supporting their growth and performance
What We Are Looking For
- Demonstrable experience improving CRO and website performance
- Proven experience in a Digital Marketing or Performance Marketing role
- Strong hands-on knowledge of Google Ads and Meta Ads
- Solid understanding of on-page SEO best practices
- Confident using data and insights to inform decisions
- Experience mentoring or managing junior team members (or ready to take that step)
- Commercial mindset with a focus on lead quality and efficiency
If you are a performance-driven Digital Marketer who enjoys simplifying journeys, improving conversion, and leading from the front, then APPLY NOW.
Digital Marketing Manager in Chester employer: Forward Role
Contact Detail:
Forward Role Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Chester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in digital marketing. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. This shows you're genuinely interested in the role and helps you stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Digital Marketing Manager in Chester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with paid media, CRO, and SEO, as these are key areas for us. Use specific examples that showcase your achievements in these fields.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about digital marketing and how you can drive results. Mention your experience in managing teams and improving conversion rates to show us you’re the right fit.
Showcase Your Data Skills: We love data-driven decision-making! In your application, include examples of how you've used data to inform your strategies and improve performance. This will demonstrate your analytical mindset and commercial focus.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you can keep an eye on other exciting opportunities we have available!
How to prepare for a job interview at Forward Role
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of Google Ads, Meta Ads, and SEO best practices. Be ready to discuss specific campaigns you've managed and the results you've achieved. This will show that you’re not just familiar with the tools, but that you can use them effectively.
✨Showcase Your CRO Skills
Prepare examples of how you've improved conversion rates in previous roles. Think about the strategies you implemented and the data you used to inform your decisions. Being able to articulate your thought process will impress the interviewers.
✨Demonstrate Leadership Potential
Since this role involves mentoring a Junior Marketing Executive, be prepared to talk about your experience in managing or training others. If you haven’t had formal experience, think of times when you’ve taken the lead on projects or helped colleagues grow.
✨Be Data-Driven
Familiarise yourself with key metrics and analytics tools. During the interview, highlight how you’ve used data to drive decisions and improve performance. Showing that you can analyse user behaviour and adapt strategies accordingly will set you apart.
