At a Glance
- Tasks: Analyse digital marketing performance and optimise strategies for growth.
- Company: Data-driven insurance business with a focus on innovative marketing.
- Benefits: Competitive salary, flexible remote work, and opportunities for professional development.
- Other info: Join a dynamic team with excellent career growth potential.
- Why this job: Make a real impact by driving marketing effectiveness and insights.
- Qualifications: Experience in marketing analytics and proficiency in GA4 and GTM.
The predicted salary is between 45000 - 65000 € per year.
We're working with a data-driven insurance business to hire a Web Marketing Analyst – App, Digital & Customer - a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth. This role sits at the intersection of performance marketing, attribution, and back-end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business.
Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention. You'll act as the go-to person for marketing analytics, partnering closely with marketing, data and commercial teams.
The key areas covered are:
- Digital performance (GA4, GTM – on site, app and paid channels)
- Attribution (AppsFlyer, cross-platform measurement)
- Data & reporting (Power BI, SQL)
Role & Responsibilities:
- Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised
- Analysing digital marketing performance across paid channels, with a focus on improving efficiency, conversion and ROI
- Ensuring tracking accuracy across complex web and app journeys, including support for CRO and funnel analysis
- Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies
- Supporting the move towards more advanced, LTV-led attribution and measurement
- Building and maintaining dashboards that provide a clear view of CAC, LTV, ROAS and conversion performance
- Working directly with raw data where needed to improve reporting accuracy and trust in the numbers
- Delivering customer and commercial insight through cohort and segmentation analysis, identifying what drives high-value customers
- Supporting marketing, pricing and product decisions with actionable, data-led recommendations
- Analysing CRM and lifecycle performance to identify opportunities to improve conversion, retention and reactivation
Skills & Experience:
- Extensive experience in marketing, digital or growth analytics – covering on-site, app, digital marketing channels, CRM and customer
- Advanced user of GA4 and GTM
- Experience using reporting tools such as Power BI (or similar)
- Advanced Excel, SQL experience is ideal but not essential
- Delivering performance insights for on-site, digital channels, and app, along with customer insights
- Proven experience working with Google Ads / Meta measurement, paid media measurement and cross-platform attribution
- A clear communicator who can translate complex analysis into insight that drives action
- Experience with the following tools (or similar) is of interest (not essential): Bloomreach (knowledge of CRM/segmentation/lifecycle analysis), AppsFlyer (or similar, e.g. Firebase) (app analysis / mobile attribution)
Locations
Marketing Analyst - App, Digital & Customer (1 day a month in office) in Cheshire, Warrington employer: Forward Role
Join a forward-thinking insurance business in Cheshire West as a Marketing Analyst, where you will thrive in a data-driven environment that champions innovation and collaboration. With a flexible work model requiring just one day a month in the office, you'll enjoy a supportive culture that prioritises employee growth through continuous learning and development opportunities. Benefit from competitive remuneration and the chance to make a significant impact on marketing effectiveness while working alongside passionate professionals dedicated to driving sustainable growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst - App, Digital & Customer (1 day a month in office) in Cheshire, Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing analytics work. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital marketing and analytics. Be ready to discuss your experience with tools like GA4, GTM, and Power BI, and how you've used them to drive results.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to stay updated on new roles as they come in.
We think you need these skills to ace Marketing Analyst - App, Digital & Customer (1 day a month in office) in Cheshire, Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Analyst. Highlight your experience with GA4, GTM, and any relevant tools like Power BI. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing analytics and how you can contribute to our team. Keep it concise but impactful – we love a good story!
Showcase Your Data Skills:Since this role is all about data, make sure to include specific examples of how you've used data to drive decisions in previous roles. We want to see your analytical prowess in action!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us!
How to prepare for a job interview at Forward Role
✨Know Your Tools Inside Out
Make sure you're well-versed in GA4, GTM, and Power BI. Familiarise yourself with their functionalities and how they relate to the role. Being able to discuss specific examples of how you've used these tools to drive marketing performance will impress your interviewers.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and how it has led to actionable insights. Think of a few key projects where your analysis improved conversion rates or ROI, and be ready to explain your thought process and the impact of your recommendations.
✨Understand Attribution Models
Brush up on different attribution models and how they apply to digital marketing. Be prepared to talk about your experience with cross-platform measurement and how you’ve resolved discrepancies in performance data. This shows you can handle the complexities of marketing analytics.
✨Communicate Clearly and Confidently
Practice explaining complex data insights in simple terms. The ability to translate technical jargon into actionable recommendations is crucial. Use examples from your past experiences to demonstrate how you've effectively communicated insights to non-technical stakeholders.
