At a Glance
- Tasks: Shape creative strategies and optimise campaigns for paid media channels.
- Company: Fast-growing international eCommerce business with a focus on innovation.
- Benefits: Competitive salary, modern office, wellbeing perks, and professional development.
- Other info: Exciting opportunities for growth in a dynamic, AI-driven environment.
- Why this job: Join a collaborative team and drive impactful digital marketing campaigns.
- Qualifications: 4+ years in paid media or creative strategy with strong communication skills.
The predicted salary is between 35000 - 45000 £ per year.
Location: York
Salary: £35,000 - £45,000
Working Pattern: Hybrid
Experience Required: 4+ years
Sector Experience: Paid Media, Performance Marketing, eCommerce or Digital Marketing
About the Business
Our client is a fast-growing international eCommerce business with a strong presence across Europe and a customer base spanning multiple global markets. Operating across both consumer technology and lifestyle product categories, the business has built a reputation for combining scale, innovation, and customer experience. With a large in-house creative and marketing function, the organisation is continuing to invest heavily in digital growth, performance marketing, and AI-enabled creative capability as part of its next phase of expansion. The business offers a collaborative, forward-thinking environment where creativity, experimentation, and commercial impact are highly valued.
The Role
This is a newly created opportunity sitting at the intersection of performance marketing, creative strategy, and AI-enabled content production. The Paid Media Creative Manager will play a key role in shaping how creative performs across paid media channels, helping to build scalable systems that improve testing, output quality, and campaign performance. Working closely with media strategists, designers, videographers, and content creators, the role focuses on developing high-performing ad concepts, improving creative workflows, and driving innovation across multiple digital channels. This role would suit someone with a strong understanding of paid social creative, performance marketing, and storytelling, alongside a passion for emerging AI tools and creative automation.
Key Responsibilities
- Creative Strategy & Campaign Development
- Translate audience insights, competitor analysis, customer behaviour, and platform trends into compelling creative concepts and messaging angles
- Develop structured creative testing roadmaps focused on improving paid media performance
- Brief creative concepts effectively to designers, videographers, copywriters, and wider marketing teams
- Use campaign and performance data to identify opportunities for optimisation and experimentation
- Support the development of channel-specific creative strategies across multiple platforms
- Creative Systems & Workflow Optimisation
- Build and refine scalable, AI-supported creative workflows
- Develop briefing templates, testing frameworks, prompt libraries, and production processes
- Improve creative efficiency, consistency, and speed across paid media output
- Maintain creative inspiration, research, and asset libraries
- Establish quality control processes to ensure creative output remains high quality and on brand
- Paid Media & Channel Expertise
- Maintain strong knowledge of paid media formats, specifications, and best practices across key digital channels
- Adapt creative approaches based on platform behaviour and audience engagement patterns
- Understand the differences in creative structure and storytelling across channels including social, video, display, and connected TV
- Monitor social trends, competitor activity, and emerging technologies to identify new creative opportunities
- Industry & Team Collaboration
- Attend industry events, webinars, and training focused on creative performance and innovation
- Share insights and recommendations with the wider marketing and creative teams
- Collaborate cross-functionally with marketing, content, design, and production teams to deliver integrated campaigns
Required Skills & Experience
- Minimum 4+ years' experience within paid media, creative strategy, performance marketing, or content-focused roles
- Strong understanding of paid social creative and performance-led advertising
- Experience briefing and developing ad creative for video, design, and copy teams
- Understanding of creative performance principles including hooks, pacing, storytelling, and audience engagement
- Experience using AI tools to support creative ideation, workflows, or production
- Excellent communication and stakeholder management skills
- Strong organisational skills with the ability to manage multiple projects simultaneously
- Commercially aware with a data-informed approach to creative decision making
- Passion for digital creativity, innovation, and emerging marketing trends
What's on Offer
- Opportunity to join a fast-growing international eCommerce business
- Exposure to large-scale digital marketing campaigns across multiple channels and markets
- Collaborative creative environment with strong investment in innovation and AI
- Clear progression opportunities within a growing marketing function
- Modern office environment with additional wellbeing and lifestyle benefits
- Ongoing training and professional development opportunities
Creative Strategist in York employer: Forward Role Recruitment
Join a fast-growing international eCommerce business in York, where creativity and innovation are at the forefront of our mission. We offer a collaborative work culture that values experimentation and commercial impact, alongside clear progression opportunities within a dynamic marketing function. With a strong focus on digital growth and AI-enabled creative capabilities, you'll be part of a team that is shaping the future of performance marketing while enjoying a modern office environment and comprehensive wellbeing benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist in York
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone looking for a Creative Strategist.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in performance marketing and creative strategy. Make sure it’s easy to navigate and showcases your understanding of paid media and storytelling. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply anywhere; apply smart! Use our website to find roles that match your skills and interests. Tailor your approach for each application, showing how your experience aligns with the company’s goals and values. This will make you stand out from the crowd.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for their team.
We think you need these skills to ace Creative Strategist in York
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Creative Strategist role. Highlight your experience in paid media and performance marketing, and don’t forget to showcase your creative flair!
Showcase Your Creativity:Since this role is all about creativity, include examples of your past work that demonstrate your ability to develop compelling ad concepts. Use visuals or links to campaigns you've worked on to really make your application pop!
Be Data-Driven:We love a good story, but we also want to see how you use data to inform your creative decisions. Mention any tools or methods you’ve used to analyse campaign performance and optimise creative output.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Creative Stuff
Make sure you brush up on the latest trends in paid media and performance marketing. Be ready to discuss your past experiences with creative strategy and how you've used data to drive decisions. Show them you’re not just a creative thinker, but also someone who understands the numbers behind successful campaigns.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams, so be prepared to share examples of how you've successfully collaborated in the past. Talk about specific projects where you’ve briefed designers or worked with videographers, and highlight how those collaborations led to improved campaign performance.
✨Bring Your AI Knowledge
Since the role focuses on AI-enabled creative capabilities, make sure you’re up to speed on the latest AI tools and how they can enhance creative workflows. Discuss any experience you have with AI in your previous roles and how it has helped you optimise creative processes.
✨Prepare for Creative Testing Discussions
Be ready to talk about how you approach creative testing and optimisation. Have a few examples in mind where you developed structured testing roadmaps or used performance data to inform your creative decisions. This will show that you understand the importance of experimentation in driving results.
