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For Companies At a Glance
- Tasks: Transform data into insights, optimise digital performance, and enhance customer engagement.
- Company: Join an innovative business that values data-driven strategies and customer experiences.
- Benefits: Enjoy a hybrid work model, competitive salary, and a vibrant company culture.
- Why this job: Be part of a fast-paced team where your analytical skills can make a real impact.
- Qualifications: Experience in web analytics, expertise in GA4 and GTM, strong communication skills required.
- Other info: Ideal for proactive problem-solvers eager to innovate and collaborate.
The predicted salary is between 34000 - 51000 £ per year.
Bolton – Hybrid (2 days in office) £40,000-£45,000
Forward Role is partnering with an innovative business to find a Web Analyst who can turn data into actionable insights, optimise digital performance, and drive customer engagement. This is an exciting opportunity to work with a fast-moving company where data plays a key role in shaping strategy and improving customer experiences.
Role & Responsibilities:
- As a Web Analyst you will thrive on problem-solving and be passionate about using data to influence decision-making.
- You'll be responsible for tracking performance, improving attribution models, and ensuring accurate data collection to help optimise both marketing and product strategies.
- Managing web analytics and tracking systems, ensuring accurate data collection through Google Analytics (GA4) and Google Tag Manager (GTM).
- Work closely with marketing and product teams to provide insights that enhance customer acquisition and retention.
- Improving conversion rates through A/B testing and CRO initiatives, using AB Tasty and Google Analytics to monitor, analyse and evaluate the performance of tests and experiments.
- Implement and maintain cookie consent frameworks, ensuring compliance with data protection regulations.
- Manage tagging and pixel requests from external partners, ensuring smooth implementation and reporting.
- Conduct segmentation, attribution, and lifetime value analysis to refine targeting strategies.
- Monitor key digital performance metrics, identify trends, and provide data-driven recommendations.
Skills & Experience:
- Proven experience in a similar Web / Digital / Growth Analytics role or CRO role.
- Expertise in GA4 and GTM is essential.
- Strong communication skills with the ability to collaborate across teams.
- Use of data visualisation tools such as Looker is desirable.
- JavaScript, SQL, or Python is a bonus.
- Strong analytical skills with a keen eye for detail.
- A good understanding of data privacy regulations.
- A proactive, problem-solving mindset, with a desire to innovate and drive change.
This is an exciting opportunity to work with a fast-paced, collaborative business with a fantastic culture. They are looking for someone with drive and passion, a quick learner who is keen to get stuck in!
Web Analyst employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Analyst
✨Tip Number 1
Familiarise yourself with Google Analytics 4 and Google Tag Manager, as these are essential tools for the role. Consider taking online courses or tutorials to deepen your understanding and showcase your skills during interviews.
✨Tip Number 2
Network with professionals in the web analytics field through platforms like LinkedIn. Engaging with industry groups or attending webinars can help you gain insights and potentially connect with someone at StudySmarter.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive decision-making in previous roles. Highlight any A/B testing or conversion rate optimisation projects you've worked on to demonstrate your hands-on experience.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and analytics. Being knowledgeable about current best practices will not only help you in interviews but also show your passion for the field and your commitment to continuous learning.
We think you need these skills to ace Web Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in web analytics, particularly with tools like Google Analytics (GA4) and Google Tag Manager (GTM). Emphasise any projects where you've turned data into actionable insights or improved digital performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven decision-making. Mention specific examples of how you've used data to influence marketing strategies or improve customer engagement in previous roles.
Showcase Technical Skills: If you have experience with JavaScript, SQL, or Python, be sure to include this in your application. Highlight any familiarity with data visualisation tools like Looker, as this could set you apart from other candidates.
Demonstrate Problem-Solving Abilities: Use your application to illustrate your proactive, problem-solving mindset. Share examples of challenges you've faced in previous roles and how you approached them using data analysis and insights.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Analytical Skills
As a Web Analyst, your ability to interpret data is crucial. Be prepared to discuss specific examples of how you've used data to drive decisions in previous roles. Highlight any experience with tools like Google Analytics and how you've optimised performance based on your findings.
✨Demonstrate Problem-Solving Abilities
This role requires a proactive mindset. During the interview, share instances where you've tackled complex problems using data-driven approaches. Discuss your thought process and the outcomes of your solutions to illustrate your analytical prowess.
✨Familiarise Yourself with A/B Testing
Since improving conversion rates through A/B testing is part of the job, be ready to talk about your experience with this method. Prepare to explain how you set up tests, what metrics you monitored, and how you analysed the results to inform future strategies.
✨Understand Data Privacy Regulations
With the importance of compliance in data collection, make sure you can discuss your knowledge of data privacy regulations. Be prepared to explain how you've implemented cookie consent frameworks or similar measures in past roles to ensure compliance.
