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- Tasks: Analyse digital marketing performance and optimise web analytics for impactful growth.
- Company: Data-driven insurance business with a focus on innovative marketing strategies.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Collaborative environment with a focus on data-led decision making.
- Why this job: Make a real impact by driving marketing effectiveness and customer insights.
- Qualifications: Experience in marketing analytics and proficiency in GA4, GTM, and reporting tools.
The predicted salary is between 45000 - 65000 £ per year.
We’re working with a data‑driven insurance business to hire a Web Marketing Analyst – App, Digital & Customer - a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth. This role sits at the intersection of performance marketing, attribution, and back‑end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business.
Marketing performance data currently lives across multiple platforms and touchpoints. This role will bring that together into a single, trusted view of performance, enabling better decisions around channel investment, customer acquisition, value and retention. You’ll act as the go‑to person for marketing analytics, partnering closely with marketing, data and commercial teams.
The key areas covered are:
- Digital performance (GA4, GTM – on site, app and paid channels)
- Attribution (AppsFlyer, cross-platform measurement)
- Data & reporting (Power BI, SQL)
Role & Responsibilities:
- Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised
- Analysing digital marketing performance across paid channels, with a focus on improving efficiency, conversion and ROI
- Ensuring tracking accuracy across complex web and app journeys, including support for CRO and funnel analysis
- Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies
- Supporting the move towards more advanced, LTV‑led attribution and measurement
- Building and maintaining dashboards that provide a clear view of CAC, LTV, ROAS and conversion performance
- Working directly with raw data where needed to improve reporting accuracy and trust in the numbers
- Delivering customer and commercial insight through cohort and segmentation analysis, identifying what drives high‑value customers
- Supporting marketing, pricing and product decisions with actionable, data‑led recommendations
- Analysing CRM and lifecycle performance to identify opportunities to improve conversion, retention and reactivation
Skills & Experience:
- Extensive experience in marketing, digital or growth analytics – covering on-site, app, digital marketing channels, CRM and customer
- Advanced user of GA4 and GTM
- Experience using reporting tools such as Power BI (or similar)
- Advanced Excel, SQL experience is ideal but not essential
- Delivering performance insights for on-site, digital channels, and app, along with customer insights
- Proven experience working with Google Ads / Meta measurement, paid media measurement and cross‑platform attribution
- A clear communicator who can translate complex analysis into insight that drives action
- Experience with the following tools (or similar) is of interest (not essential): Bloomreach (knowledge of CRM/segmentation/lifecycle analysis), AppsFlyer (or similar, e.g. Firebase) (app analysis / mobile attribution)
Web Marketing Analyst – App, Digital & Customer in Warrington employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Web Marketing Analyst – App, Digital & Customer in Warrington
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with GA4, GTM, and any other relevant tools. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your data analysis skills. Be ready to discuss how you've used analytics to drive marketing decisions and improve performance. Real-life examples will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Web Marketing Analyst – App, Digital & Customer in Warrington
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Web Marketing Analyst. Highlight your experience with GA4, GTM, and any relevant tools like Power BI. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about marketing analytics and how your background makes you a perfect fit for our team. Let us know what drives you!
Showcase Your Analytical Skills: In your application, don’t shy away from sharing specific examples of how you've used data to drive decisions in previous roles. We love seeing real-world applications of your skills, especially in performance marketing!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Tools Inside Out
Make sure you’re well-versed in GA4, GTM, and any other tools mentioned in the job description. Brush up on how they work together to provide insights into digital performance. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis and reporting. Bring examples of dashboards you've built or insights you've derived from complex data sets. This role is all about making data-driven decisions, so demonstrating your analytical prowess will be key.
✨Understand Attribution Models
Familiarise yourself with different attribution models and how they apply to marketing performance. Be ready to explain how you’ve resolved discrepancies in performance measurement in previous roles. This shows that you can handle the complexities of cross-platform measurement.
✨Communicate Clearly and Confidently
Practice translating complex data insights into actionable recommendations. The ability to communicate effectively with marketing, data, and commercial teams is crucial. Prepare a few scenarios where you successfully communicated insights that led to business decisions.