At a Glance
- Tasks: Lead marketing initiatives, drive lead generation, and create engaging content across multiple channels.
- Company: Fast-paced recruitment business in the heart of Manchester.
- Benefits: Full ownership of marketing, flexible work options, and a collaborative environment.
- Other info: Enjoy a modern office with remote work flexibility every Wednesday.
- Why this job: Make a real impact in a growing B2B business while showcasing your creativity and strategy skills.
- Qualifications: Proven experience in senior B2B marketing, strong digital marketing and content strategy skills.
The predicted salary is between 40000 - 50000 € per year.
We’re working with our client, a fast-paced recruitment business, who are looking for an experienced Marketing Manager to step in on a 12-month fixed-term contract to cover maternity leave. This is a broad, hands-on role with real ownership. You’ll take responsibility for the full marketing function – driving lead generation, strengthening brand positioning and delivering multi-channel campaigns that directly support business growth.
This is a great opportunity for a senior, all-round B2B marketer who enjoys both strategy and delivery. You’ll work closely with leadership and consultants to increase brand awareness, generate leads and support sales activity through high-quality content.
Key areas include:- Lead Generation & Campaigns
- Planning and delivering quarterly marketing campaigns aligned to commercial goals
- Managing multi-channel campaigns across social, website and email
- Optimising funnels and reporting on campaign performance
- Social Media & Content
- Owning monthly content calendars across LinkedIn, Instagram, Facebook and TikTok
- Creating engaging, on-brand content and staying ahead of platform trends
- Monitoring performance and engagement metrics
- Brand, Website & SEO
- Strengthening employer-facing brand positioning and messaging
- Supporting website development and SEO improvements
- Refreshing existing website content and producing regular blog articles
- Using tools such as SEMRush to identify errors and opportunities
- Thought Leadership & Video
- Producing insight-led content including whitepapers and reports
- Leading a fortnightly LinkedIn newsletter
- Planning, filming, editing and publishing video content for social and web
- Sales Enablement
- Creating marketing collateral for consultants (social graphics, decks, brochures)
- Supporting proposals, tenders and awards submissions
- Aligning marketing activity with business development priorities
About You
We’re looking for someone who can confidently run a marketing function and hit the ground running.
Essential:- Proven experience in a broad, senior-level B2B marketing role, ideally Professional Services or Recruitment
- Strong lead generation, digital marketing and content strategy expertise
- Solid knowledge of SEO, website optimisation and performance tracking
- Confident managing multiple social platforms
- Excellent copywriting and content creation skills
- Strong organisation, project management and stakeholder skills
Why Apply?
- Full ownership of marketing across a growing B2B business
- A varied role combining strategy, creativity and delivery
- Collaborative environment with autonomy and visibility
- Modern Manchester city-centre office
- Work from home every Wednesday
Marketing Manager - 12M FTC in Warrington employer: Forward Role Recruitment
Join a dynamic recruitment business in the heart of Manchester, where you will have full ownership of the marketing function and the opportunity to make a significant impact. With a collaborative work culture that values creativity and autonomy, you'll thrive in a modern office environment while enjoying flexible working arrangements. This role not only offers a chance to enhance your skills in a fast-paced setting but also provides ample opportunities for professional growth and development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - 12M FTC in Warrington
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. Attend local events or webinars related to marketing – you never know who might be hiring!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, content pieces, and any successful lead generation strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply – engage! When you find a job that excites you, reach out directly to the hiring manager or someone in the team via LinkedIn. A friendly message expressing your interest can make a huge difference.
✨Tip Number 4
Keep it fresh! Stay updated with the latest trends in B2B marketing and share your insights on social media. This not only showcases your expertise but also helps you connect with like-minded professionals and potential employers.
We think you need these skills to ace Marketing Manager - 12M FTC in Warrington
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in B2B marketing, lead generation, and campaign management. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and how you can contribute to our team. Be sure to mention specific achievements that demonstrate your expertise in content creation and digital marketing.
Showcase Your Creativity:As a Marketing Manager, creativity is key! Include examples of past campaigns you've worked on or content you've created. We love seeing innovative ideas that have driven results, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to lead generation and campaign performance. Be ready to discuss how you've used data to optimise campaigns in the past, as this will show your analytical skills and understanding of what drives success.
✨Showcase Your Content Creation Skills
Prepare examples of engaging content you've created for various platforms, especially LinkedIn and Instagram. Bring along a portfolio or links to your work, and be ready to discuss how you tailor content to different audiences and platforms.
✨Demonstrate Your Strategic Thinking
Think about how you would align marketing activities with business development priorities. Be prepared to share specific strategies you've implemented in previous roles that have successfully driven brand awareness and lead generation.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges, such as optimising a campaign or managing multiple social media accounts. Use the STAR method (Situation, Task, Action, Result) to structure your answers and highlight your problem-solving skills.
