At a Glance
- Tasks: Enhance student recruitment by optimising customer journeys and coordinating multi-channel campaigns.
- Company: A leading modern university with a rich heritage and commitment to student success.
- Benefits: Collaborative work environment, professional development, and the chance to make a real impact.
- Other info: Opportunity for growth in a dynamic and inclusive workplace.
- Why this job: Join a progressive team and help shape the future of student recruitment.
- Qualifications: Experience in higher education and knowledge of student recruitment processes.
The predicted salary is between 30000 - 40000 £ per year.
Forward Role are partnering with a leading, modern university with over 100 years of heritage and a strong reputation for delivering high-quality education and outstanding student outcomes. With multiple campuses and a commitment to innovation, student success and future-focused learning, our client is recognised as one of the UK's leading higher education institutions. Employing over 1,500 people, they offer a collaborative, inclusive and progressive working environment where individuals are encouraged to develop and make a meaningful impact.
This role supports student recruitment and conversion by improving performance across the full journey from lead to enrolment. You’ll map and optimise customer journeys, coordinate activity across multiple channels, and help drive more effective, joined-up recruitment campaigns. Working closely with internal teams, you’ll use insight, testing and continuous improvement to ensure activity is targeted, evidence-led and aligned to wider institutional goals.
Responsibilities
- Build and improve customer journeys to increase applications and enrolments
- Coordinate activity across teams to deliver a consistent recruitment approach
- Track and report performance using CRM and PowerBI, turning data into actions
- Analyse prospect data to improve targeting, engagement and campaign effectiveness
- Support delivery of automated, multi-channel campaigns and communications
What you will need
- Knowledge of Higher Education and the student recruitment lifecycle
- Experience mapping and optimising customer journeys across the full enrolment funnel
- Strong understanding of student recruitment funnels, applicant behaviour and conversion drivers
- CRM experience or working knowledge, using data to segment audiences and improve performance
Student Recruitment and Conversion Marketing Officer (12M FTC) employer: Forward Role Recruitment
As a leading modern university with over a century of heritage, our client offers an exceptional working environment that prioritises collaboration, inclusivity, and professional growth. Employees are empowered to make a meaningful impact while benefiting from a commitment to innovation and student success, all within a vibrant campus setting that fosters future-focused learning. With over 1,500 staff members, this institution provides ample opportunities for career development and engagement in a dynamic educational landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Student Recruitment and Conversion Marketing Officer (12M FTC)
✨Dive into Digital Learning Communities
Join online forums and communities focused on digital education, like EdTech Meetups or LinkedIn groups. Engage actively—share ideas and insights, and you'll not only learn a ton but also connect with potential employers and thought leaders in the industry.
✨Showcase Your Teaching Skills
Create content that demonstrates your understanding of digital learning—think blogs, videos, or even free online workshops. This could catch the eye of companies like Forward Role Recruitment looking for innovative thinkers. Plus, it’s a great way to practice your presentation skills!
✨Utilise University Career Services
If you're still in education or have access to an alumni network, make the most of your university's career services. They often have exclusive job listings and workshops tailored to students wanting to break into full-time roles in education technology.
✨Apply Directly Via Company Websites
When you come across roles like Student Recruitment and Conversion Marketing Officer (12M FTC) at Forward Role Recruitment, make sure to apply directly through their website. It not only shows you're serious but sometimes you'll find positions listed there that may not be on job boards yet. Keep an eye on those!
We think you need these skills to ace Student Recruitment and Conversion Marketing Officer (12M FTC)
Some tips for your application 🫡
Show Off Your Passion for Learning:When applying for a role in digital learning and education at Forward Role Recruitment, make sure to sprinkle your application with examples of your enthusiasm for teaching and learning technologies. Share specific experiences where you've used, designed, or implemented digital learning solutions, as this shows us that you truly get the field.
Highlight Relevant Education and Certification:In the digital learning space, having a strong educational background can set you apart. Don't shy away from showcasing your degrees, certifications, or relevant courses related to e-learning, instructional design, or educational technology. We love seeing candidates who have actively invested in their learning journey!
Tailor Your CV to the Role:Your CV is your first impression, so let's make it count! Focus on your skills directly related to digital learning, such as course development, learning management systems, and data analysis. Be sure to show measurable results from your past roles to demonstrate your impact and effectiveness.
Craft a Compelling Cover Letter:In your cover letter, express not just your qualifications, but your vision for the future of digital education. Discuss how your experiences align with the mission of Forward Role Recruitment and highlight any innovative ideas you might have for enhancing learning experiences. This is your chance to connect with us on a deeper level!
How to prepare for a job interview at Forward Role Recruitment
✨Get Hands-On with Learning Technologies
Familiarise yourself with common digital learning tools and platforms, like LMS systems or authoring tools that Forward Role Recruitment might use. Understanding these will give you an edge and show you’re ready to jump in from day one!
✨Showcase Your Creativity in Lesson Design
Prepare a portfolio of your past projects if you have them, or create sample lesson plans or digital content demos. Being able to discuss your creative approach to engaging students can really set you apart in a full-time role at Forward Role Recruitment.
✨Brush Up on Educational Trends
Stay in the loop with the latest trends in digital education, like gamification or personalised learning experiences. This will help you engage in meaningful discussions during the interview and demonstrate your passion for the field.
✨Prepare for Collaborative Scenarios
Expect to be asked about your experience working collaboratively with educators or other stakeholders. Consider discussing how you've contributed to a team effort in creating engaging educational content or improving student outcomes.
