At a Glance
- Tasks: Enhance student recruitment by optimising customer journeys and coordinating multi-channel campaigns.
- Company: A leading modern university with a rich heritage and commitment to student success.
- Benefits: Collaborative work environment, professional development, and the chance to make a real impact.
- Other info: Dynamic role with opportunities for growth and innovation.
- Why this job: Join a progressive team and help shape the future of student recruitment.
- Qualifications: Experience in higher education and knowledge of student recruitment processes.
The predicted salary is between 30000 - 40000 £ per year.
Forward Role are partnering with a leading, modern university with over 100 years of heritage and a strong reputation for delivering high-quality education and outstanding student outcomes. With multiple campuses and a commitment to innovation, student success and future-focused learning, our client is recognised as one of the UK's leading higher education institutions. Employing over 1,500 people, they offer a collaborative, inclusive and progressive working environment where individuals are encouraged to develop and make a meaningful impact.
This role supports student recruitment and conversion by improving performance across the full journey from lead to enrolment. You’ll map and optimise customer journeys, coordinate activity across multiple channels, and help drive more effective, joined-up recruitment campaigns. Working closely with internal teams, you’ll use insight, testing and continuous improvement to ensure activity is targeted, evidence-led and aligned to wider institutional goals.
Responsibilities:- Build and improve customer journeys to increase applications and enrolments
- Coordinate activity across teams to deliver a consistent recruitment approach
- Track and report performance using CRM and PowerBI, turning data into actions
- Analyse prospect data to improve targeting, engagement and campaign effectiveness
- Support delivery of automated, multi-channel campaigns and communications
- Knowledge of Higher Education and the student recruitment lifecycle
- Experience mapping and optimising customer journeys across the full enrolment funnel
- Strong understanding of student recruitment funnels, applicant behaviour and conversion drivers
- CRM experience or working knowledge, using data to segment audiences and improve performance
Student Recruitment and Conversion Marketing Officer (12M FTC) in Stoke-on-Trent employer: Forward Role Recruitment
As a leading modern university with over a century of heritage, our client offers an exceptional working environment that fosters collaboration, inclusivity, and professional growth. Employees are empowered to make a meaningful impact on student success while benefiting from a commitment to innovation and future-focused learning. With over 1,500 staff members across multiple campuses, this institution provides ample opportunities for career development and a supportive culture that values every individual's contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Student Recruitment and Conversion Marketing Officer (12M FTC) in Stoke-on-Trent
✨Tip Number 1
Get to know the university inside out! Research their values, mission, and recent achievements. This will help you tailor your conversations and show that you're genuinely interested in contributing to their student recruitment goals.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend university events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to student recruitment and conversion. Think about how you can demonstrate your knowledge of customer journeys and data analysis – these are key for the role!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for passionate individuals who want to make a difference in student recruitment.
We think you need these skills to ace Student Recruitment and Conversion Marketing Officer (12M FTC) in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Student Recruitment and Conversion Marketing Officer. Highlight your experience in student recruitment and any relevant skills that align with the job description. We want to see how you can make an impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about higher education and how your background fits with our goals. Be sure to mention specific experiences that demonstrate your ability to improve customer journeys and drive enrolments.
Showcase Your Data Skills:Since this role involves tracking performance and using data, don’t forget to highlight your CRM experience and any analytical skills. We love candidates who can turn data into actionable insights, so share examples of how you've done this in the past!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Audience
Before the interview, take some time to research the university's values and mission. Understanding their commitment to innovation and student success will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Experience
Be ready to discuss your knowledge of the student recruitment lifecycle and how you've previously mapped customer journeys. Use specific examples from your past roles to demonstrate your ability to improve applications and enrolments effectively.
✨Data is Key
Since the role involves tracking performance using CRM and PowerBI, brush up on your data analysis skills. Be prepared to talk about how you've used data to segment audiences and drive campaign effectiveness in previous positions.
✨Collaboration is Crucial
Highlight your experience working with cross-functional teams. Discuss how you've coordinated activities across different departments to ensure a consistent recruitment approach, as this will resonate well with the collaborative environment they promote.
