At a Glance
- Tasks: Transform complex marketing data into actionable insights and drive growth strategies.
- Company: Global tech organisation focused on data-driven decision making.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Join a mission-driven team with ambitious international growth plans.
- Why this job: Be a key player in shaping marketing strategies that impact revenue and growth.
- Qualifications: Experience in marketing analytics and strong commercial acumen required.
The predicted salary is between 80000 - 80000 € per year.
Hybrid (3 days onsite) | Sheffield or London
Up to £80,000
Forward Role are working with a global, mission‑driven technology organisation who are investing in how it uses data to drive growth. The business is recruiting a Senior Analyst to partner with Senior Leadership in Marketing and the wider business, to ensure data is being used to make informed decisions and drive growth.
It’s a commercially focused, senior analytics position designed to remove guesswork from marketing strategy and directly influence performance across demand generation, acquisition, and revenue growth.
You will operate as the dedicated data partner to Marketing, embedded within the function and working shoulder‑to‑shoulder with senior leaders. Your remit is to turn complex marketing data into clear direction - shaping attribution models, informing budget decisions, and backing recommendations with evidence.
This role has been created as part of a broader shift towards a more prescriptive, high‑impact business partnering model, where analytics plays a central role in commercial outcomes.
You’ll work across B2B and B2C models, including ecommerce and subscription‑based propositions, in an organisation with a broad product ecosystem and ambitious international growth plans.
Role & Responsibilities:
- Act as the strategic data advisor to senior marketing stakeholders
- Own the analytics agenda across marketing channels, covering paid media, SEO, email, social and lifecycle marketing
- Define and defend marketing attribution models, with confidence in what should be measured, why it matters, and how it should be interpreted
- Translate data into clear commercial recommendations that influence budget allocation, ROI, ROAS and demand generation effectiveness
- Partner closely with central data and engineering teams to shape and deliver scalable data products that meet real business needs
- Elevate data literacy within Marketing, setting a clear standard for what “good” looks like when using insight to make decisions
- Balance strategic thinking with hands‑on analysis
Skills & Experience:
- Heavily commercially focused Marketing Analytics background
- Proven experience working with marketing data, partnering closely with marketing teams and bringing data to life
- Strong knowledge of channels, funnel metrics, attribution and campaign performance
- A track record of shaping or delivering high‑impact data products rather than one‑off analysis
- Commercial acumen is essential - understanding how data ties back to revenue, retention, growth and P&L
- Confident operating at a senior level, influencing senior stakeholders and holding your own as a trusted advisor
- SQL, dbt, Looker experience
Senior Marketing Analyst – Business Partner in Stoke-on-Trent employer: Forward Role Recruitment
Join a forward-thinking global technology organisation that prioritises data-driven decision-making and fosters a collaborative work culture. With a strong focus on employee growth, you will have the opportunity to partner with senior leaders in marketing, shaping impactful strategies that drive revenue and performance. Enjoy the benefits of a hybrid working model in vibrant Sheffield or London, where innovation meets ambition in a mission-driven environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Analyst – Business Partner in Stoke-on-Trent
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Marketing Analyst role.
✨Tip Number 2
Prepare for those interviews by practising common questions and scenarios related to marketing analytics. We suggest using the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your experience effectively.
✨Tip Number 3
Showcase your skills with a portfolio! If you’ve worked on impactful data projects, compile them into a presentation or document. This will give you an edge when discussing how you can turn complex marketing data into clear commercial recommendations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Marketing Analyst – Business Partner in Stoke-on-Trent
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Marketing Analyst. Highlight your experience with marketing data and how you've influenced decisions in previous roles. We want to see how you can bring that commercial acumen to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about data-driven marketing and how your skills align with our mission. We love seeing genuine enthusiasm, so let your personality come through!
Showcase Relevant Experience:When detailing your past roles, focus on specific achievements that demonstrate your ability to turn complex data into actionable insights. We’re looking for examples of how you’ve shaped marketing strategies and driven growth.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Forward Role Recruitment
✨Know Your Data Inside Out
Make sure you’re well-versed in the marketing data relevant to the role. Brush up on key metrics like ROI, ROAS, and attribution models. Being able to discuss these confidently will show that you can turn complex data into actionable insights.
✨Showcase Your Commercial Acumen
Prepare examples of how your analytical work has directly influenced business decisions and growth. Highlight specific instances where your insights led to improved budget allocation or campaign performance. This will demonstrate your understanding of how data ties back to revenue.
✨Engage with Senior Stakeholders
Practice articulating your thoughts clearly and confidently, as you’ll need to influence senior leaders. Think about how you can present your recommendations in a way that resonates with their strategic goals. Role-playing with a friend can help you refine this skill.
✨Familiarise Yourself with Tools
If you have experience with SQL, dbt, or Looker, be ready to discuss how you’ve used these tools in past roles. If you’re less familiar, do some quick tutorials to understand their functionalities. Showing that you can leverage these tools effectively will set you apart.
