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For Companies At a Glance
- Tasks: Analyze data to improve website performance and user experience.
- Company: Join a reputable, people-focused organization that values your career growth.
- Benefits: Enjoy a salary up to £55,000, private medical insurance, and generous holiday allowance.
- Why this job: Be part of an exciting team and make a real impact with your insights.
- Qualifications: Experience in digital analytics and customer journey optimization is essential.
- Other info: This hybrid role requires 2 days a week in the Edinburgh office.
The predicted salary is between 33000 - 77000 £ per year.
Job Description
Senior Digital Analyst
Edinburgh – Hybrid
Forward Role are excited to be working with a innovative financial services business, who are expanding their dynamic digital function and looking for their newest Digital Analytics superstar.
As the Senior Digital Analyst, you will collaborate with a talented group of analysts, and other stakeholders to uncover insights that drive innovation and deliver meaningful results for customers and the business alike.
This is your opportunity to join a well-established business at an exciting time, where you can really put your stamp on something and make an impact. You will be working within a high-performing team, in an inclusive and supportive environment with access to various training and development opportunities.
Role & Responsibilities as a Senior Digital Analyst
- Utilising digital data you willInvestigate and analyse website traffic, conversion metrics and customer behavioural data to provide actionable recommendations and driving digital optimisation, and improving the user experience.
- Build impactful dashboards and regular reports to highlight trends and inform decision-making. Leverage data visualisation tools to make complex data accessible to all stakeholders.
- Lead on experimentation and testing programmes (A/B Testing and MVT) to identify and implement opportunities for improved user experiences and higher conversion rates
- Partner with teams across marketing, product, and technology to ensure analytics align with broader business goals, effectively communicating insights to non-technical audiences.
Skills & Experience:
- Experience in a Digital Analytics role, working with on-site and customer data
- Advanced user of Adobe Analytics or GA4, ideally with Tag Management knowledge
- A good understanding of A/B testing would be desirable, but not essential
- Excellent communication, presenting insights to diverse audiences (technical/non-technical) in easily digestible way.
- Passionate about the customer and delivering seamless digital experiences.
- Ability to thrive in a fast-paced environment, prioritising tasks that drive maximum impact.
- Basic coding experience with HTML, CSS and JavaScript is desirable, but not essential.
Senior Digital Analyst employer: Forward Role Recruitment
Contact Detail:
Forward Role Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Analyst
✨Tip Number 1
Familiarize yourself with the latest trends in digital analytics, especially focusing on customer journeys and website behavior. This knowledge will help you demonstrate your expertise during discussions with our team.
✨Tip Number 2
Showcase your experience with enterprise platforms like Adobe Analytics or Google Analytics. Be ready to discuss specific projects where you've successfully analyzed data to drive actionable insights.
✨Tip Number 3
Prepare examples of how you've used data visualization tools to present complex data clearly. This will highlight your ability to communicate insights effectively to stakeholders.
✨Tip Number 4
Demonstrate your customer focus by sharing instances where your analysis directly contributed to enhancing user experience or conversion rates. This will align with our values and show your commitment to exceptional digital experiences.
We think you need these skills to ace Senior Digital Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital analytics, particularly with customer journeys and website behavior. Use specific examples that demonstrate your skills with tools like Adobe Analytics or Google Analytics.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data analysis and how it can enhance digital customer experiences. Mention your ability to derive actionable insights from data and your experience with A/B testing.
Highlight Relevant Skills: In your application, emphasize your experience with Tag Management solutions and your ability to work in fast-paced environments. This will show that you are well-suited for the dynamic nature of the role.
Showcase Your Communication Skills: Since the role involves creating reports and dashboards for stakeholders, make sure to mention any experience you have in presenting complex data in an understandable way. This is crucial for effective decision-making.
How to prepare for a job interview at Forward Role Recruitment
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've analyzed website traffic and customer behavior in the past. Highlight any tools you've used, like Adobe Analytics or Google Analytics, and be ready to explain how your insights led to actionable changes.
✨Demonstrate Customer Focus
Emphasize your relentless focus on the customer experience. Share instances where your digital analytics work directly contributed to enhancing user journeys or improving conversion rates. This will show that you understand the importance of aligning data analysis with customer needs.
✨Prepare for Technical Questions
Expect questions about your experience with Tag Management solutions and A/B testing. Brush up on your technical knowledge and be ready to discuss how you've implemented these strategies in previous roles to optimize digital performance.
✨Communicate Clearly and Effectively
Since you'll be creating reports and dashboards for stakeholders, practice explaining complex data in simple terms. During the interview, focus on clear communication to demonstrate your ability to present data insights effectively.
